2. Simplistic theme throughout the
website
Star power- the artist
is standing above
different musical
features like speakers
and instruments
Colours of black white and
red are repeated
throughout and follow the
genre of her music with a
calm but modern style
Little information on the
home page, white
background draws the
attention to the main image
first and then the writing
second
3. Minimalistic style carried out through
the ‘Tour’ feature.
Only black and white
colours create a sensible
or serious display
Easy to access information and no
distraction with images. Straight to the
point but lacks decoration and
entertainment. This may suggest the
Artist doesn’t care as much about the
visual side of her work and focuses
almost purely on the music itself.
4. Use of the same image as
the home page on the
‘album’ feature connects
the pages together
Information is easy to
read in a scrollable list
with logos and buttons to
listen on different apps or
plat froms
5. A lot of the
merch uses the
same picture for
different
products such as
Vinyl, digital
album and
cassette
Selling cassette tapes
reinforces the older
themes of her work like
her blues genres in her
music
The use of the
colour red for the
artist’s name and
for the vinyl links
RAYE with old
fashioned and
retro aesthetics
6. The ‘videos’ feature leads straight to her
YouTube channel which has more colour than
the website as it focuses more on advertising
her image than her music.
Profile picture of
the artist’s face
with strong quality
and lighting
establishes the
artist as
professional
7. Contrasting
colours of dark
red and white
match the colour
scheme
The use of having
the most red on
this feature than
any other, adds a
finality to the
website, as if you
have made it this
far you may as well
sign up.
Only a small amount of information to accept, about a
sentence long. This suggests to the reader that signing up is
unproblematic and won’t take long to do. This makes it
more inviting as it feels easy.
