Full Sail University Project

1. PERSONAL BRAND EXPLORATION
Jamie Johnson
Project & Portfolio I: Week 1
August 30, 2023

2. I am a small town girl who is hardworking
and kind. I have a passion for helping
others, computers, af
fi
liate marketing,
publishing, and e-commerce. I have an
Associates degree in Computer Security &
Forensics from SUNY Broome Community
College. I am currently working toward a
Bachelors degree in Digital Marketing. I
love learning new things and keep pushing
forward every day to be a better version of
myself. I refuse to settle. Owning
businesses is a dream of mine and I look
forward to accomplishing my goals and
expanding my knowledge in all of these
areas.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Af
fi
liate Marketer
• E-commerce Manager
• Digital Marketer
BRAND ARCHETYPE - Creator I use
my imagination and skills to create
something from scratch that stands
out and is unique. I focus on inspiring
others to connect with my content. I
embrace my imperfections and
change things as necessary until I
succeed. I realize a vision and create
moments of awe. I am professional
but connect and relate to clients on a
personal level. I set out to achieve the
end result clients will be proud of.
Digital Marketing Manager
(Hall, 2022)
(onetonline.org, 2023)

4. Digital Marketing Professionals
TARGET AUDIENCE
Olivea Jones
Outreach Plan:
• Research Abbott & Olivea’s Position
• Connect with Olivea on Linkedin
• Respond to Olivea once she connects with me
on Linkedin
• Check for response daily
Sales & Marketing
Specialist at Abbott
Estefania Monsalve Londono
Outreach Plan:
• Research ASAP Staf
fi
ng for legitimacy
• Message Estefania on Linkedin requesting
more information about the position
• Reach out and ask additional questions in
response to Estefania’s message
Professional Recruiter at
ASAP Staf
fi
ng
Thomas Harrell Outreach Plan:
• Research Mindset Challenge
• Message Thomas on Linkedin
• Request additional information about the
position and ask how to apply if it’s a good
fi
t
N/A
Online Business Owner:
Af
fi
liate Marketer at Mindset
Challenge
(Linkedin.com, n.d.)

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• To own my own online businesses
‣Research owning a business, create
websites for the businesses and get them
live, 1 month per website and develop
effective marketing skills 3 months
Mid Term: (2026)
• Learn more about SEO to reach more traf
fi
c
in my business, and make pro
fi
t, reinvest the
pro
fi
t into the company to make it better
‣Get help from a mentor to build loyalty
and trust 6 months, client retention
rate and customer satisfaction
Long Term: (2026-2027)
• Make pro
fi
t of over $10,000 a month
‣Analyze the products, website, and
client information to
fi
nd out what is
working well and what isn’t Monthly &
Daily

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
MAC OS
SOFT
HARD
Novice / Adept / Expert
Website Building Software Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Leadership Novice / Adept / Expert
Social Media
SOFT
HARD
Novice / Adept / Expert
Email Automation Novice / Adept / Expert
Relationship Building/
Communication
Novice / Adept / Expert
Decision Making Novice / Adept / Expert

7. I help clients to never settle and
succeed in create and grow a
business they can be proud of for the
long-term!
PROMISE

8. CREDENTIALS
Work Experience:
• Store Assistant Manager
• Af
fi
liate Marketer
Education:
• Associate’s Degree in Computer
Security & Forensics, SUNY Broome
Community College, 2019
• Bachelor’s Degree in Digital Marketing, Full Sail University, 2025
Awards:
• Senator Madigan Award

9. COMPETITION
Ellen Frida
Industry Experience:
• Self Employed Entrepreneur/
CEO
Education:
• Studied Online Marketing Manager Social
Media at UNED - Universidad Nacional de
Educación a Distancia
Studied Bachelor’s of Arts (B.A.) in
Communications at Thomas More-
hogeschool
Leadership Experience:
• High Ticket Af
fi
liate Marketing Coach
• Organic Traf
fi
c Mentor
Skills and Proficiencies:
• Organic Traf
fi
c
• High Quality Leads
• Ad Strategy
Jamie Johnson
Overall Online Presence:
• 3.9k Facebook Followers, Headshot is
professional and classy Detailed pro
fi
le
with daily posts and achievements from
herself and her students Testimonials from
her students Active on Linkedin
• Grade: Superior
Industry Experience:
• Beginner Entrepreneur
Education:
• SUNY Broome Community College
Associates in Computer Security and
Forensics
• Full Sail University Bachelors in Digital
Marketing
Leadership Experience:
• Store Assistant Manager
• Self-Starter
Skills and Proficiencies:
• MAC OS / Windows
• Microsoft Word/ Excel
• Creativity / Writing
Overall Online Presence:
• 192 Followers Social Media not optimized
for professional use currently Pro
fi
le photo
not professional Not much detail to the
pro
fi
le it is private Not many posts On
Instagram but not active On Linkedin but
not acitve
• Grade: Poor

10. COMPETITION
Kennedy Smith
Noteworthy Experience:
• Promotes Beauty Products
Jamie Johnson
Industry Experience:
• Product promoter at Senior E-
Commerce Manager
Education:
• Studied at My American Polytechnic College
Skills and Proficiencies:
• Beauty Conscious
• Amazon Product Reviews
• Product Promoter
Overall Online Presence:
• 83 Followers, no contact information except
messaging on Facebook, no website
Headshot is more casual, could be more detail
in the pro
fi
le about her business not active
on other social media, not found on Linkedin
• Grade: Poor
Industry Experience:
• Beginner Entrepreneur
Education:
• SUNY Broome Community College
Associates in Computer Security and
Forensics
• Full Sail University Bachelors in Digital
Marketing
Leadership Experience:
• Store Assistant Manager
• Self-Starter
Skills and Proficiencies:
• MAC OS / Windows
• Microsoft Word/ Excel
• Creativity / Writing
Overall Online Presence:
192 Followers Social Media not optimized for
professional use currently Pro
fi
le photo not
professional Not much detail to the pro
fi
le it is
private Not many posts On Instagram but not
active On Linkedin but not acitve
• Grade: Poor

11. BRAND POSITION
I provide the bene
fi
t of helping people never settle, create their
businesses, and succeed for the long-term.
XOXONEVERSETTLEXOXO

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Mentorship Jonathan Montoya 2026/Online
• Ellen Frida 2027 | Zoom
• Shopify Business E-Learning & Training 2026/ Website: Shopify
Digital Marketing
• Primary Content: I will create content with Canva for marketing my
products as well as use Chat GPT for blogs and website content. I will also
create ad content for Facebook and Instagram to reach more traf
fi
c.
• Tools: I will have pro
fi
les on Facebook and Instagram for business
purposes. I will post slideshows or launchjack videos of products on
YouTube to get them seen. I will create content daily and post weekly
using Chat GPT and Canva. I will also use website themes and change
them up to match the products being sold. Premium themes are a
possibility depending on the clients needs. I’m considering offering my
services on Fiverr as well with creating landing pages, setting up email
automations, and website creation.
• Website: My digital portfolio will help me build brand awareness by
introducing myself, telling my personal story, and offereing my services to
those who may need them. As I learn more about each area of business I
will showcase some of my previous work so clients can see my skills and
creative ability as well as
fi
nished products. I will create step by step blogs
to teach others how to accomplish the same goals for their businesses if
(Islam, 2023)
(shopify.com, 2023)

13. PROFESSIONAL DEVELOPMENT
Mentor
• Ellen Frida
• Need to save up to work with her as she is
very expensive had a free trial with her in the
past
• January 2027
Formal Education
• Bachelor’s Degree in Digital Marketing
• E-Commerce Development Online Training Course
Linkedin Learning
• Af
fi
liate Marketing Foundations Online Course
Linkedin Learning
Technical Skills
• Expand Knowledge of SEO
• January 2026
• Ecommerce Courses
• February- August 2026
• Marketing Strategies and Ads
• September- September 2026-2027
Soft Skills
• Communication Skills
• Ellen Frida January 2027
• Organic Marketing Skills
• Ellen Frida
• February 2027
• Paid Ad Strategies
• Ellen Frida
• March 2027

14. Jamie Johnson
It takes time and effort to start an
online business. Well, what I do is teach
you the tools and skills to create your business and
make it a success. In fact, I’ve created multiple websites, made
af
fi
liate commissions, and published and sold books on Amazon
KDP. What is your passion for your business? Let’s build it
together into something you can be proud of!
“

15. REFERENCES
(2023). Retrieved from glassdoor.com: https://
www.glassdoor.com/Job/us-digital-
marketing-manager-jobs-
SRCH_IL.0,2_IN1_KO3,28.htm?
context=Jobs&clickSource=searchBox
Hall, J. (2022, August 28). Retrieved from
https://www.forbes.com/sites/johnhall/
2022/08/28/3-essential-digital-marketing-
tactics-for-e-commerce-growth/?
sh=361cda506c08
Islam, M. M. (2023, June 24). Retrieved from
https://www.linkedin.com/pulse/honest-
freedom-breakthrough-20-reviewwhat-you-
need-know-islam/
Linkedin Learning Ecommerce. (n.d.).
Retrieved from https://
www.linkedin.com/learning/topics/e-
commerce-development?u=50813145
Linkedin Learning. (n.d.). Retrieved from
https://www.linkedin.com/learning/
af
fi
liate-marketing-foundations/af
fi
liate-
marketing-foundations?u=50813145
Linkedin. (n.d.). Retrieved from https://
www.linkedin.com/in/estefanía-
monsalve-londoño-2774a5188/
(2023). Retrieved from onetonline.org: https://
www.onetonline.org/link/summary/
11-2021.00
(2023). Retrieved from onetonline.org: https://
www.onetonline.org/link/summary/
13-1199.06
(n.d.). Retrieved from Linkedin.com: https://
www.linkedin.com/in/tsharrell/
(n.d.). Retrieved from Linkedin.com: https://
www.linkedin.com/in/olivea-jones-8a7158231/
(n.d.). Retrieved from Facebook.com: https://
www.facebook.com/ellenfridagevers/?
locale=fo_FO
(2023). Retrieved from shopify.com: https://
www.shopify.com/learn