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PERSONAL BRAND EXPLORATION
 

Aaron Brinso
n

Project & Portfolio I: Week
1

August 8th, 2021
I’m a father, a husband and a dad and I’m pretty
awesome! My name is Aaron Brinson. I enjoy
good music, good food and time with my family. I
come from Cincinnati, OH but I currently live in
Richmond, IN. In my near future, I want to be a
digital marketer and be able to work from home
doing social media marketing and Facebook/
google ads for bigger companies.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles
:

• Content creato
r

• SEO manager
 

BRAND ARCHETYPE - In order to be
a content creator, We have to contact
the prospect and get an idea of what
they want their site to look like and
what all information they want
displayed on it. From business
information, locations. Artwork and
pictures and how they are displayed,
etc.
Content Manager for popular social media platform
Picture Relevant
to Your Industry
Goes Here
Video Game related
Social Media In
fl
uencers
Lee Trink
Outreach Plan
:

• Get in contact with members of the FaZe Clan and ask
what aspects of their main website they feel need
updated
.

• I will go on their Social media pages. (Twitter and
Instagram Speci
fi
cally).
 

• Luckily tweets and messages on Social Media can be
replied to immediately.
CEO at FaZe CLAN
Andy Miller
Outreach Plan
:

• I will contact the founder by email after
fi
nding out
information about him and his team
.

• I would send an email to their main company page
.

• Hopefully they reply Tony email within a two week time
frame, then if I don’t see a reply, I would attempt to
contact them again.
Founder at NRG
Outreach Plan
:

• Contact their Public Relations team an inquire about a
position at their company
.

• I would get in contact with their company through social
media and also through emailing the main company as
well
.

• I would get in contact with them and wait two weeks for
a reply, then if no reply, contact them again.
Founder at Team Liquid
Steve Arhancet
GOALS
Short Term: (Immediately After Graduation, 2023)
 

• Figuring out what route I want to pursue in the
fi
eld of
Social media management and Website building
.

‣ I plan on having this done before I start
contacting companies for employment.
 

Mid Term: (2023
)

• Starting to narrow down companies I want to work for
and getting interviews
.

‣ This will be completed within the
fi
rst few
months of graduating
.

Long Term: (2024
)

• Starting to work for the company I choose
.

‣ This will be done within the
fi
rst year or two
after graduating and completing the
fi
rst two
steps.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Sales
SOFT
HARD
Adept
SEO Novice
Researching Information Adept
Communication Adept
Facebook ads
SOFT
HARD
Adept
Adapt
Content creation Adapt
Digital Marketing Adept
Social media marketing

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Brinson aaron dmbs_pb1_2021-08

  • 1. PERSONAL BRAND EXPLORATION Aaron Brinso n Project & Portfolio I: Week 1 August 8th, 2021
  • 2. I’m a father, a husband and a dad and I’m pretty awesome! My name is Aaron Brinson. I enjoy good music, good food and time with my family. I come from Cincinnati, OH but I currently live in Richmond, IN. In my near future, I want to be a digital marketer and be able to work from home doing social media marketing and Facebook/ google ads for bigger companies. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles : • Content creato r • SEO manager BRAND ARCHETYPE - In order to be a content creator, We have to contact the prospect and get an idea of what they want their site to look like and what all information they want displayed on it. From business information, locations. Artwork and pictures and how they are displayed, etc. Content Manager for popular social media platform Picture Relevant to Your Industry Goes Here
  • 4. Video Game related Social Media In fl uencers Lee Trink Outreach Plan : • Get in contact with members of the FaZe Clan and ask what aspects of their main website they feel need updated . • I will go on their Social media pages. (Twitter and Instagram Speci fi cally). • Luckily tweets and messages on Social Media can be replied to immediately. CEO at FaZe CLAN Andy Miller Outreach Plan : • I will contact the founder by email after fi nding out information about him and his team . • I would send an email to their main company page . • Hopefully they reply Tony email within a two week time frame, then if I don’t see a reply, I would attempt to contact them again. Founder at NRG Outreach Plan : • Contact their Public Relations team an inquire about a position at their company . • I would get in contact with their company through social media and also through emailing the main company as well . • I would get in contact with them and wait two weeks for a reply, then if no reply, contact them again. Founder at Team Liquid Steve Arhancet
  • 5. GOALS Short Term: (Immediately After Graduation, 2023) • Figuring out what route I want to pursue in the fi eld of Social media management and Website building . ‣ I plan on having this done before I start contacting companies for employment. Mid Term: (2023 ) • Starting to narrow down companies I want to work for and getting interviews . ‣ This will be completed within the fi rst few months of graduating . Long Term: (2024 ) • Starting to work for the company I choose . ‣ This will be done within the fi rst year or two after graduating and completing the fi rst two steps.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Sales SOFT HARD Adept SEO Novice Researching Information Adept Communication Adept Facebook ads SOFT HARD Adept Adapt Content creation Adapt Digital Marketing Adept Social media marketing
  • 7. I help E-Gaming Companies update their websites and reach out to new followers/ customers by social media management and creating content. PROMISE
  • 8. CREDENTIALS Work Experience : • Internship at Cincinnati Arts and Tech. Center. • Working in my spare time on computers and creating content of my own. Education: • Digital Marketing, B.S., Full Sail University (Exp.2023) Awards: • Greater Tech Prep Consortium 2008 1st Place Winner.
  • 9. COMPETITION Neil Patel Industry Experience : • SEO Guru Education : • BA Marketing California State University 2003-2007 Leadership Experience : • Co-Founder of Neil Patel Digita l Skills and Pro fi ciencies : • SEO - 99+ Endorsements • Online Marketing - 99+ Endorsements • Web Analytics - 99+ Endorsements Aaron Brinson Overall Online Presence : • Thousands of connections, banner image customized, professional headshot, heavily detailed pro fi le, published articles, active on other social media, LinkedIn URL customize d • Grade: Superior, 100 out of 100 Industry Experience : • Marketing • Facebook Ad s • Communicatio n Education : • BS in Digital Marketing Leadership Experience : • Co-Owner of E-Comm Busines s • Owner of graphic design business Skills and Pro fi ciencies : • Facebook Ad s • Google ad s • Graphic desig n Overall Online Presence : • Professional Headshot, Nicely detailed pro fi le, Active on Instagram, Facebook and LinkedI n • Grade: Average, 75 out of 100
  • 10. COMPETITION Gary Vaynerchuk Noteworthy Experience : • Chairman,CEO of VaynerMedi a • Angel Investor for Twitter, Facebook, Bojangles, Ect . • Creator of Veefriends Aaron Brinson HEADSHOT Industry Experience : • Chairman, CEO VaynerMedi a • Founder of Veefriend s • Founder of VaynerNFT Education : • N/A Skills and Pro fi ciencies : • Social media - 99+ Endorsements • Entrepreneurship - 99+ Endorsements • Startups - 99+ Endorsements Overall Online Presence : • Millions of Connectons, banner image customized, professional headshot, Heavily detailed pro fi le, published articles, active on social media, LinkedIn URL customize d • Grade: Superior, 100 out of 100 Industry Experience : • Marketin g • Facebook Ad s • Communication Education : • BS in Digital Marketing Leadership Experience : • Co-Founder of E-Comm Busines s • Founder of Graphic Design Business Skills and Pro fi ciencies : • Facebook A d • Google Ad s • Graphic design Overall Online Presence : • Professional Headshot, Nicely detailed pro fi le, Active on Instagram, Facebook and LinkedI n • Grade: Average, 75 out of 100
  • 11. BRAND POSITION For gaming based companies who need a trusted and certi fi ed content creator, I provide one of the best content creation teams in the U.S. because I make sure my clients are satis fi ed with my work and I listen to their needs to provide excellent service for their company. “FOUNDER”
  • 12. NETWORKING & MARKETING Industry Events & Organization s • Social media Strategies Summit: Higher Educatio n • October 18-21, 2021 • Social Media Week ‣ August 11 and 12 annually | Lima,O H • Savant eCommerc e ‣ 9-14,15-2021 | Stockholm, Germany Digital Marketing • Primary Content: I will create social media pages for companies. Think about the different types of content that would coincide with your brand archetype and temperament . • Primary Tools: I will use Facebook and Instagram to create content for customers along with creating websites for them with Wix. The Facebook and instagram apps are monitored daily websites are updated as needed after completed initially with current content . • Website: my Digital portfolio will allow me to introduce myself without How will you use your digital portfolio site moving forward to help you build your brand awareness online?
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I plan on seeking partnership with one of the best content creators in the business. They will have multiple years worth of experience in the fi eld I’m going into and will be able to add so much value to the table.They will be able to travel around the world to meet new clients while working via Zoom to accomplish goals. 2023 Formal Education • Full Sail Grad; Bachelor of Science in Digital marketing 2022 Technical Skills • Digital marketing 202 2 • SEO 202 2 • Speci fi c task to address a technical skill gap - organization name, MONTH YEAR Soft Skills • Content creating, June, 2022 • Social media marketing, June, 2022 • SEO, June 2022
  • 14. You know E-Sports Gaming Leagues? Well, what I do is make sites look amazing! In fact, I have a multiple websites I’ve made that are for one speci fi c use or another. “ Aaron Brinson
  • 15. Brand Colors and Fonts: #1064AE #46D3C7 Bowman Regular Bold
  • 16. REFERENCES Photos: Gary Vaynerchuk, Neil Patel Shuteyev, P. (n.d.). Top 15 Digital Marketing Experts To Follow In 2021. Retrieved August 29, 2021, from https://snov.io/blog/ digital-marketing-gurus/