1. Proposal
1
Working Title:
My game is called Borrett Ball
Product’s Purpose:
The purpose of my product is to entertain people
and for them to have fun whilst playing my game
Genre:
It is a video game
Content
What is your product about? Discuss what you
would put in it (be specific). Does it have a story?
If so, discuss it here
My product does not have a story. It is a football
game where the aim is to score more goals than
the opposition.
Audience:
My target audience is children and teenagers as
this is the age group who are more likely to play
video games compared to adults and elderly
people who may not have time to do so. In terms
of gender I will be targeting both for my game as
football and video games are something that
people of both genders take interest in. I will be
2. Proposal
2
targeting people of all social status because as
with gender people of all social status like
football and video games and my product will
appeal to all. I will be targeting people of the
achiever phsycographic because my game is
competitive and this will be appealing to an
achiever
Research and Planning:
For research I looked at many different games
like mine and identified their strengths and
weaknesses. With these strengths and
weaknesses It will help me to create a better
game. I will include aspects of other games that
make them great and exclude weaknesses that
hold them back.
Legal & Ethical Considerations:
There is no offensive material in my game that
may offend a person’s religion, gender or
ethinicity. My game will also not be age restricted
as it is a football game so it doesn’t contain any
violence or anything else which would need it to
be age restricted
My game will avoid copy right infringements as I
will not be using any images or characters that
resemble real life football players or teams
