James D. O'Toole has over 20 years of experience in strategic partnership development, conceptual selling, and P&L accountability in the consumer products industry. As Regional Sales Director for Tempur+Sealy International, he managed an 18-person team and $220 million region, exceeding volume and profit goals. Prior to that, he held sales leadership roles where he developed key accounts, established sales goals, and improved product mix and margins. He is skilled in recruitment, training, team building and developing talent within his teams.

1. James D. O’Toole
2818 Canada Hill Road, Myersville, MD 21773 • (301) 305-7533
jot9805@yahoo.com • https://www.linkedin.com/in/james-d-o-toole-26911310
SUMMARY
Regional Sales Director
Respected SalesExecutive withextensiveexperience instrategicpartnershipdevelopment,conceptual sellingand
P&L accountabilitywithinthe consumerproducts industry. Proven abilitiesinnew businessdevelopment,
merchandisingandadvertisingstrategiestodrive bottomline results. Adeptatleadingateam, mentoring,
coaching,teambuilding,salestraininganddevelopment. Excellentleadership,teamcollaboration,problem
resolutionandaskilledcloser.
 StrategicPlanning
 Budget& Expense Control
 Team Goalsand Objectives
 Contract Negotiations
 Brand Management
 RecruitingandHiring
PROFESSIONAL EXPERIENCE
TEMPUR+SEALY INTERNATIONAL(SealyInc.priorto2014)
Regional SalesDirector,NorthAtlanticRegion January2014 to November2015
Directorof Sales,NorthAtlanticDistrict July2007 to December2013
DistrictSalesManager,Mid AtlanticNorth District April 1995 to June 2007
As Regional SalesDirectorin NorthAtlanticRegion –Managed18 AccountManagersand FieldSales
Coordinators,$220M geographicregionwith$59M directbuyingoffice responsibility. Managedanddirected
the sales,retail cooperativeadvertisingprograms,andcustomerrelationsthroughout the region. Included
the followingareas: NY,NJ,Philadelphiaarea,MA,NH, CT, ME, VT. Prior to 2015, alsoresponsible forthe
followingareas: MD, VA,WV, DE, central PA.
StrategicPlanningtoExceedVolumeGoals .
 Tactical developmentof keyaccountrelationshipsmaximizingeverypossible growthopportunityby
initiatingcomprehensive merchandisingandmarketingprograms. Serviced,monitored225 dealers
as well asdrivingbalance of share growthwith National Accounts.
 Establishedvolume andprospectinggoals witheachsalesrepandspecificactionplantoreachthose
goals. Ensuredthat individual representative compensationplanstiedtocompanyandregional goals
and budgets.
 WorkedcloselywithSalesFinance teamtoevaluate profitabilityimpactof expandingdistributionor
gainingbalance of share at keyretail partners.
Accomplishments
o 2015 YTD October– North AtlanticRegionProfitDollars21% above budget,Volume 13.5%
above budget. #1 in US with47% volume increase (prior year) forthe Tempurpedicbrand.
o GainedSealyInc. andTempur+Sealy dominantstrategicbusiness relationshipswithsignificant
retailersbyeliminatingvendorsand conceptuallyhighlightingthe profitandrevenue benefits
to theirbusiness.
o OpenedEthanAllenasa private label Tempur+Sealyaccount(September2015) after 6 plus
yearpursuit- $7 millionplus volume opportunity.

2. P&L Accountability,Expense Management
 ReviewedmonthlyoverallRegion,keyaccountandindividual salesrepresentative territoryexpense
and profitabilityperformance versusbudget. Executedcounterstrategiesandadjustmentsto
improve performance andproductmix whichincludedadvertisingandretail trainingstrategies.
 Ongoingfocusandreviewof dealermerchandisingmix,pricing,grossmarginandsubsidyinvestment
to ensure returnandto evaluate potential growthopportunities.
 Communicatedpolicies,procedures,andperformance standardsformerchandising,pricingand
advertisingdesignedtomaximize retail partnershipaswell asTempur+Sealyrevenue and
profitability.
 CommunicatedandcoordinatedwithDirectorof Manufacturingandplantteamto preventand
resolve issuesimpactingperformance,productquality,dealerservice,andturnaroundtimes.
Accomplishments
o Bell RecognitionAward: rated#2 businessunitatTempur+Sealy(outof 28) basedon
improvedproductmix againstpreviousyear,YTDSeptemberresults.
Recruitment,Training,TeamBuildingandTalentDevelopment
 Managed the performance anddevelopmentof fieldsalesandsupportpersonneltoensure longterm
salesandprofitgrowth.
 Trained,developedandmanagedsalesrepresentativesinexecutingprofitablevolumegrowthwithin
theirterritories. Providedverbal andwrittenfeedbackforeachrepresentative aswell asadetailed
annual appraisal.
 Focusedonthree keyprinciplesforsuccess: Advertising, MerchandisingandSalesTraining.
 Fostered anatmosphere of accountability,collaborationandsupport.
Accomplishments
o In 2015, cross-trainedTempurpedicandSealyrepresentativesintoone NorthAtlanticteam
fluentinthe total Tempur+Sealyproductportfolio.
o Developed andcoachednumerousdirectreports topromotionsand higherlevelsof success
and responsibilitywithinTempur+SealyandSealyInc.
AWARDS
 Circle of Excellence 2012 Excellence AwardforoutstandingSealyInc.profit(+36% Budget) andvolume
(+10% Budget) resultsforDirectorof Salesposition.
 Circle of Excellence 2009 Chairman’s Awardforthe top SealyInc.profit(+24% Budget) andvolume (+26%
Budget) resultsforDirectorof Salesposition.
 Chairman’sAward2005 for outstandingresults(Volume +5% Budgetand+ 20% prior year) resultsfor
SalesManager.
 Circle of Excellence 2003 Chairman’sAwardfortopSealyInc.resultsforSalesManager position.
EDUCATION
Bachelorof Science,Marketing
St. ThomasAquinasCollege,Sparkill,NY
IndependentCourse Work
 AccountDevelopmentStrategies
 SandlerSellingSystem