The document discusses how to effectively keep up with literature, social media, and blogs. It recommends using tools like HootSuite for social media monitoring, NetVibes for RSS feeds, and Delicious for social bookmarking. Key sources of information outlined include searching blogs, following experts on social networks, using books for big picture guidance, and curating content through tagging and sharing. The presenter emphasizes the importance of reposting quality content from experts to stay engaged without needing to constantly create original posts.

1. GaMPI 2013 MEC
Jake Aull | Zen Fires Digital Marketing
404.259.5550 | ZenFires.com | @jakeaull
How to Keep Up with Literature,
Social Media and Blogs. Oh My.
#2013MECSocial

3. SlideShare.net/JakeAull/2013MECSocial
Jake Aull | Zen Fires Digital Marketing
404.259.5550 | ZenFires.com | @jakeaull
Twitter: #2013MECSocial
@JakeAull
#2013MECSocial

4. The Social Media Problem
Jake Aull | Zen Fires Digital Marketing
404.259.5550 | ZenFires.com | @jakeaull
#2013MECSocial

5. Social Channels Map

6. Time Budgeting in Social Media

7. How to Find Industry Expert Content
Online Upfront to Save Time Later
Jake Aull | Zen Fires Digital Marketing
404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial

8. #2013MECSocial

9. “You mean a line going up
means growth?”
#2013MECSocial

10. “Golly Gee.”
#2013MECSocial

11. #2013MECSocial

12. 9 out of 10 Statistics
Online Are Wrong!
#2013MECSocial

13. 9 out of 10 Statistics Are Wrong!*
*Including this one.
#2013MECSocial

14. What’s Your Best Source?
 Wikipedia?
 About.com?
 mySpace & Facebook?

15. #2013MECSocial

16. Keyword Search via SocialMention.com

17. Social Groups (esp. LinkedIn)
#2013MECSocial

18. Blog Search via Digg.com

19. More Blog Search Resources
 Google blog search
http://www.google.com/blogsearch
 Sphinn
 Technorati
 Also search trade pubs and forum activity

20. Books (yes, books!)
& Recommendations Engines
Jake Aull | Zen Fires Digital Marketing
404.259.5550 | ZenFires.com | @jakeaull
#2013MECSocial

21. The Problem with Books?
#2013MECSocial

22. The Problem with Books?
#2013MECSocial

23. The Problem with Books?
 Out-of-date
#2013MECSocial

24. The Problem with Books?
 Out-of-date
 Generalized
#2013MECSocial

25. The Problem with Books?
 Out-of-date
 Generalized
 No crowd-sourcing or collaboration
#2013MECSocial

26. What’s Good About Books?
 Traditional publishing is still a measure of
credibility; a guide to true experts who can then be
followed in social
#2013MECSocial

27. What’s Good About Books?
 Traditional publishing is still a measure of
credibility; a guide to true experts who can then be
followed in social
 Holistic, big-picture guides
#2013MECSocial

28. What’s Good About Books?
 Traditional publishing is still a measure of
credibility; a guide to true experts who can then be
followed in social
 Holistic, big-picture guides
 Strategic application in total process
#2013MECSocial

29. What’s Good About Books?
 Traditional publishing is still a measure of
credibility; a guide to true experts who can then be
followed in social
 Holistic, big-picture guides
 Strategic application in total process
 Not everyone needs to know “What Facebook
changed this week”
#2013MECSocial

30. Amazon for Interests

31. Google Books

32. More Books Resources
 e-books from library, Amazon, BN.com
 Audio books on audible.com

33. Social Following & Monitoring
Jake Aull | Zen Fires Digital Marketing
404.259.5550 | ZenFires.com | @jakeaull
#2013MECSocial

34. HootSuite Social Media Dashboard
#2013MECSocial

35. Social Following & Keyword Monitoring Lists in HootSuite

36. The Power of Infographics
Jake Aull | Zen Fires Digital Marketing
404.259.5550 | ZenFires.com | @jakeaull
#2013MECSocial

37. Infographics

38. Infographics in Pinterest

39. Social Tagging & Bookmarking Content Sites
Jake Aull | Zen Fires Digital Marketing
404.259.5550 | ZenFires.com | @jakeaull
#2013MECSocial

40. Social Bookmarking Site Delicious.com

41. Content Subscription Channel Reddit

42. Additional Bookmarking
Resources
 Xmarks
 Google Bookmarks
 Bit.ly

43. Content Feeds & Aggregators
Jake Aull | Zen Fires Digital Marketing
404.259.5550 | ZenFires.com | @jakeaull
#2013MECSocial

44. Content Aggregator Paper.li

45. Paper.li

46. RSS Reader NetVibes.com

47. RSS Reader NetVibes.com

48. Recap
Jake Aull | Zen Fires Digital Marketing
404.259.5550 | ZenFires.com | @jakeaull
#2013MECSocial

49. Recap
 The Social Media Problem
 Too much stuff, not enough time
 How to Find Industry Expert Content Online
 Blog search, Groups, social mentions/engagement
 Books & Recommendations Engines
 Social Following & Monitoring
 The Power of Infographics
 Social Tagging & Bookmarking Content Sites
 Content Feeds & Aggregators

50. A Step Further
Jake Aull | Zen Fires Digital Marketing
404.259.5550 | ZenFires.com | @jakeaull
#2013MECSocial

51. Company or Event
Social Posting
 No time to blog or post original content?

52. Good News!
 Social media is about sharing! Everyone benefits
when you share!
#2013MECSocial

53. Good News!
 Social media is about sharing! Everyone benefits
when you share!
#2013MECSocial

54. Re-Posting
 Take the experts and content you find online
 And ReTweet and share in the same
aforementioned channels
 Even when your company, event or brand doesn’t
have its own content to post, you’re posting expert
content to connect with your audience

55. Blogging without Blogging
 Take what you read anyway
 Summarize points, takeaways, likes
 Blog about, or post, that with links to the source
 This is great for the author, for you, for readers –
everyone!
 NOTE: Do not copy-and-paste their blog post!
Google doesn’t like this and it confuses readers –
it will hurt both of you!

56. Verifying Expert Authority
 Amount of engagements
 ReTweets
 LinkedIn Group Q&A
 SocialMention.com
 Klout.com score

57. Expert Sources I Follow
 SocialMediaToday
 ReadWriteWeb
 SearchEngineLand
 Chris Anderson
 Charlene Li
 David Meerman Scott
 HubSpot.com
 Gartner.com
#2013MECSocial

58. Tools to Demo
 www.HootSuite.com
 Social Dashboard
 www.NetVibes.com
 RSS Reader
 www.Delicious.com
 Social Bookmarking & Tagging
#2013MECSocial

59. Thank You!
Jake Aull | Zen Fires Digital Marketing
404.259.5550 | ZenFires.com | @jakeaull
#2013MECSocial