3. Purposes
&
Approaches
for
Social
Tools
! Twitter:
Mentions,
hashtags
and
RTs
–
share
content
with
others,
hoping
to
grow
and
share
followers.
Drive
them
to
your
content
hub
(e.g.,
blog
or
website).
! LinkedIn:
Build
your
professional
network
–
personally,
invite
those
you
know
(especially
those
in
your
business)
to
connect
to
you.
As
a
company,
incite
your
customers
to
Follow
your
company
page
or
group.
4. Purposes
&
Approaches
for
Social
Tools
! Google+:
This
is
great
for
SEO.
If
others
in
your
industry
are
using
this
heavily,
by
all
means
do
as
they
do
to
follow
others
and
have
them
follow
you
(share
content
like
Twitter
or
Facebook).
! Google+/Local:
This
is
your
“Location”
page
in
Google
(appears
from
Google
searches
in
Google
Maps;
formerly
Google
Places).
This
is
where
customers
post
reviews
of
your
company,
so
pay
attention.
Google
does
offer
some
opportunities
for
response.
5. Purposes
&
Approaches
for
Social
Tools
! YouTube:
Believe
it
or
not,
YouTube
is
the
#2
search
engine!
It
also
comes
up
heavily
in
straight
Google
search
results.
YouTube
analytics
integrate
well
with
Google
Analytics,
and
videos
can
be
hosted
in
YouTube
and
posted
for
free
on
your
website.
So
what
are
you
waiting
for?
Build
YouTube
content!
6. Purposes
&
Approaches
for
Social
Tools
! Facebook:
Incite
customers
and
others
to
follow
your
business
page,
and
keep
them
engaged.
Many
companies
today
post
“cutsie”
pictures,
which
have
nothing
to
do
with
their
business,
and
ask
for
viewer
response
and
captions.
It
works!
It
keeps
viewers
engaged
–
far
more
so
than
on
business
content.
So
a
balance
is
encouraged,
but
more
helpful
is
to
find
engaging
content
relative
to
your
industry
for
viewers
to
engage
with.
The
Ga.
Meeting
Planners
Int’l
association
posts
social
questions
such
as
“How
do
you
survive
business
trips
and
flights”.
They
achieve
high
response
and
relevance.
7. Purposes
&
Approaches
for
Social
Tools
! Pinterest:
Food,
Clothing,
Hobby
&
Travel
image-‐
sharing.
Find
your
market’s
image-‐sharing
content
relative
to
you
and
engage
with
them
there.
Provide
images
worth
sharing
to
your
market,
find
those
others
have
posted.
Incite
curiosity
among
casual
image
searchers/sharers
and
drive
them
to
your
content
hub
or
use
in
link
wheels.
Optimize
profile
and
image
descriptions.
In
SEO,
the
rising
tide
floats
all
boats
–
the
broader
one’s
quality
digital
footprint,
overall
search
results
(website
and
other)
grow.
