SlideShare a Scribd company logo
:-)
Managed crowdsourcing for marketing campaigns
CONTENTS
Who we are: A snapshot
Some customers
Process
Engagement model
Solutions
Case studies
www.jademagnet.com
California | Singapore | Doha | Bangalore
INTEGRATED MARKETING
THROUGH MANAGED
CROWDSOURCING
We are a marketing support agency delivering offline and online
experiences for our customers across the globe. Using crowd
management processes we enable customers with effective digital, social
and traditional marketing.
www.jademagnet.com
California | Singapore | Doha | Bangalore
like everyone, we “also” feel we are different
We DON’T sell ads as answer for everything
We DON’T have a traditional model of dedicated team
We AREN’T always fun but are serious a lot of times
We DON’T believe processes and creative can’t go hand in hand
We accept risk and focus on business results
We measure everything
including above content which has 50 words in 6 lines
process
Insights Idea Generation Marketing Implementation Measurement
Build understanding
of
consumer, audience
and brand to come
up with marketing
strategy
Use of crowd to
generate ideas and
prototypes to come
up with a big picture
Work on the ideas
with qualified team to
enable brand interact
with consumers
Continuous
measurement to
optimize the
campaigns
Crowd Management Process
- Campaign goal definition
- Creative direction
- Creative team analysis and assessment
- Idea development and enhancement
- Program management tools for communication
engagement model
what we can do for you
- Build and manage communities for brands enabling them
to have captive audience for marketing.
- Use communities to build
collaboration, innovation, crowd driven engagements
BRAND
COMMUNITIES
- Run marketing campaigns for the brands providing them
both digital and print solution support
- Design, technology, digital marketing (social media and
search engine) support
INTEGRATED
MARKETING
- Create audio video content for brands to be used for
digital marketing
- Run strategic marketing campaigns used AV content
CROWDSOURCED
ANIMATION
awards & recognitions
we have worked with
case studies
EXAMPLE: VIRAL CONTENT
CREATION
case studies
EXAMPLE: AD CAMPAIGNS
case studies
EXAMPLE: EMPLOYEE
RELATIONSHIP CAMPAIGNS
case studies
EXAMPLE: PRODUCT DEMOS
case studies
EXAMPLE: EMAIL MARKETING
case studies
EXAMPLE: CONTENT
DISTRIBUTION
case studies
EXAMPLE: AD CAMPAIGNS
71%
of our customers said they will
use Jade Magnet again
35%
of our projects every month are
from repeat customers
customer delight is our culture* The above data is based on the survey we did with 50 customers at Jade Magnet
connect with us
sitash | co founder & ceo manik | co founder & cmo
sitash@jademagnet.com | 9902433688 manik@jademagnet.com | 9986049185

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Managed Crowdsourcing - Jade Magnet

  • 1. :-) Managed crowdsourcing for marketing campaigns
  • 2. CONTENTS Who we are: A snapshot Some customers Process Engagement model Solutions Case studies www.jademagnet.com California | Singapore | Doha | Bangalore
  • 3. INTEGRATED MARKETING THROUGH MANAGED CROWDSOURCING We are a marketing support agency delivering offline and online experiences for our customers across the globe. Using crowd management processes we enable customers with effective digital, social and traditional marketing. www.jademagnet.com California | Singapore | Doha | Bangalore
  • 4. like everyone, we “also” feel we are different We DON’T sell ads as answer for everything We DON’T have a traditional model of dedicated team We AREN’T always fun but are serious a lot of times We DON’T believe processes and creative can’t go hand in hand We accept risk and focus on business results We measure everything including above content which has 50 words in 6 lines
  • 5. process Insights Idea Generation Marketing Implementation Measurement Build understanding of consumer, audience and brand to come up with marketing strategy Use of crowd to generate ideas and prototypes to come up with a big picture Work on the ideas with qualified team to enable brand interact with consumers Continuous measurement to optimize the campaigns Crowd Management Process - Campaign goal definition - Creative direction - Creative team analysis and assessment - Idea development and enhancement - Program management tools for communication
  • 7. what we can do for you - Build and manage communities for brands enabling them to have captive audience for marketing. - Use communities to build collaboration, innovation, crowd driven engagements BRAND COMMUNITIES - Run marketing campaigns for the brands providing them both digital and print solution support - Design, technology, digital marketing (social media and search engine) support INTEGRATED MARKETING - Create audio video content for brands to be used for digital marketing - Run strategic marketing campaigns used AV content CROWDSOURCED ANIMATION
  • 10. case studies EXAMPLE: VIRAL CONTENT CREATION
  • 17. 71% of our customers said they will use Jade Magnet again 35% of our projects every month are from repeat customers customer delight is our culture* The above data is based on the survey we did with 50 customers at Jade Magnet connect with us sitash | co founder & ceo manik | co founder & cmo sitash@jademagnet.com | 9902433688 manik@jademagnet.com | 9986049185