This document discusses WorkingThree, a marketing agency that specializes in helping brands build relationships with customers through digital communities and social media. It focuses on collecting and using consumer data to provide personalized customer experiences. WorkingThree provides services such as digital strategy, customer experience design, data analysis and insights, and campaign development. It has experience in industries being disrupted by digital communications and can help clients identify new revenue streams through understanding customer behaviors and lifetime value.
A Guide to Effective Lead Generation - The Journey from List to LeadReshma Nigam
This white paper delineates Markable Solutions’ high impact lead generation techniques to develop marketing qualified leads for an organization’s sales pipeline.
You will learn how to:
1. Define a lead and understand the buying process
2. Build a robust B2B lead generation strategy
3. Use various list-to-lead techniques by Markable Solutions
This is a draft document to try and explain the concept of Social CRM, it's benefits and how it fits into the overall marketing discipline.
This is still a work in process so please feel free to contact me with suggestions!
Moving Beyond Social CRM with the Customer Brand ScoreCognizant
Travel and hospitality organizations can boost customer loyalty by better understanding customer behaviors and attitudes and leveraging social media to create an army of brand advocates.
Defines the imperative reasons for thinking seriously about building personalization into digital marketing, and provides a diagram of a digital analytics systems 'stack' to drive such personalization.
A Guide to Effective Lead Generation - The Journey from List to LeadReshma Nigam
This white paper delineates Markable Solutions’ high impact lead generation techniques to develop marketing qualified leads for an organization’s sales pipeline.
You will learn how to:
1. Define a lead and understand the buying process
2. Build a robust B2B lead generation strategy
3. Use various list-to-lead techniques by Markable Solutions
This is a draft document to try and explain the concept of Social CRM, it's benefits and how it fits into the overall marketing discipline.
This is still a work in process so please feel free to contact me with suggestions!
Moving Beyond Social CRM with the Customer Brand ScoreCognizant
Travel and hospitality organizations can boost customer loyalty by better understanding customer behaviors and attitudes and leveraging social media to create an army of brand advocates.
Defines the imperative reasons for thinking seriously about building personalization into digital marketing, and provides a diagram of a digital analytics systems 'stack' to drive such personalization.
Social CRM: what it is and how you can use it to grow customer valueOgilvy Consulting
Social is increasingly powerful in your customer’s lives, but rarely well integrated with or used as a CRM programme. This presentation covers the key four pillars of Social CRM, examples of it being successfully used in practice and what you can do to drive purchasing, loyalty and advocacy using Social CRM.
Social Marketing to B2B vs B2C: What's the Difference?Social Media Group
A quirky look at some differences between B2B and B2C Social Marketing, and opportunities to enhance touch-points along the Customer Decision Journey. Presented at Social Media Marketing in Feb/2012.
1. Connect your CRM data. Don’t just collect it and keep it in silos.
2. Invest more in mobile. Mobile targeting and ROI are looking better than ever.
3. Personalize. It’s the big pay-off of all that data and analysis.
4. Measure, measure, measure. Know what works and double down.
5. Be up front about privacy. Consider the other side of targeting.
B2B vs. B2C: 10 Marketing Experts Have Their Say (SlideShare)Babcock Jenkins
In B2B marketing we've got funnels and waterfalls, channels and verticals. But none of that matters until you hook someone with a big idea. So is B2B is the same as B2C? It depends on who you ask. See what 10 leading B2B experts say.
In today's digital age, Social Media Engagement is the way of life. From status
updates on Facebook to tweeting about your new pair of jeans to connecting
with professionals on LinkedIn – We almost live in a 'One button
economy'. Businesses across the globe are leveraging on the C2C Era,
however one prominent question that almost troubles all is - “I will
invest in Social Media, but how do I calculate ROI?”
this documents sheds the much needed light on gauging Social Media ROI.
In the age of customer-centric marketing, customers expect to be treated as individuals. Personalised marketing lets you to own the “micro-moments” in the customer journey at the scale of millions.
https://netcore.in/resources/ebook/personalised-marketing-at-the-scale-of-millions/
What is Brand Therapy? Relationships that Engage and DelightEsteban Gonzalez
We are an insights, strategy and ideas boutique devoted to creating healthy, sustainable brand relationships.
We help our clients make better sense of their consumer research, establish a deeper empathy for their customers, and develop creative marketing platforms that delight, engage, are authentic, and profitable.
Clients come to us for help with the pressures they feel to…
+ Quickly and effectively translate consumer data into deeper insights about the target and the drivers of their behaviors and perceptions
+ Leverage social, technology and cultural trends to define what a brand means in today’s digital and connected world
+ More effectively address how people shop today — mixing and matching in-store retail with mobile, multiple-screens, showrooming, reviews, etc.
+ Find resonant and relevant lifestyle themes to use as platforms for building better relationships with customers
+ Strategically harness digital and social media to drive consumer decision making and promote trial among their peers
+ Create unique and compelling content and creative to break through hype and challenge media dominant competitors
Our approach, flexibility and experience, coupled with our robust toolkit, uniquely enable us to get at the heart of what drives their brand relationships — precisely the insight they need to engage consumers, delight customers and pull away from their competitors.
We understand that clients need smart partners they can trust, high-quality collaborators invested in providing more than easy answers and packaged solutions. We understand that relationships are everything.
We can help you create the exceptional relationships you deserve.
AAA Partners' Network is about marketing in the new world of the social customer. With AAA you know which, how and why 50% of your marketing budget is working, and spend just that. Move the balance 50% to your bottom-line. If you're not doing social marketing with AAA, you're leaving money on the table.
Social CRM: what it is and how you can use it to grow customer valueOgilvy Consulting
Social is increasingly powerful in your customer’s lives, but rarely well integrated with or used as a CRM programme. This presentation covers the key four pillars of Social CRM, examples of it being successfully used in practice and what you can do to drive purchasing, loyalty and advocacy using Social CRM.
Social Marketing to B2B vs B2C: What's the Difference?Social Media Group
A quirky look at some differences between B2B and B2C Social Marketing, and opportunities to enhance touch-points along the Customer Decision Journey. Presented at Social Media Marketing in Feb/2012.
1. Connect your CRM data. Don’t just collect it and keep it in silos.
2. Invest more in mobile. Mobile targeting and ROI are looking better than ever.
3. Personalize. It’s the big pay-off of all that data and analysis.
4. Measure, measure, measure. Know what works and double down.
5. Be up front about privacy. Consider the other side of targeting.
B2B vs. B2C: 10 Marketing Experts Have Their Say (SlideShare)Babcock Jenkins
In B2B marketing we've got funnels and waterfalls, channels and verticals. But none of that matters until you hook someone with a big idea. So is B2B is the same as B2C? It depends on who you ask. See what 10 leading B2B experts say.
In today's digital age, Social Media Engagement is the way of life. From status
updates on Facebook to tweeting about your new pair of jeans to connecting
with professionals on LinkedIn – We almost live in a 'One button
economy'. Businesses across the globe are leveraging on the C2C Era,
however one prominent question that almost troubles all is - “I will
invest in Social Media, but how do I calculate ROI?”
this documents sheds the much needed light on gauging Social Media ROI.
In the age of customer-centric marketing, customers expect to be treated as individuals. Personalised marketing lets you to own the “micro-moments” in the customer journey at the scale of millions.
https://netcore.in/resources/ebook/personalised-marketing-at-the-scale-of-millions/
What is Brand Therapy? Relationships that Engage and DelightEsteban Gonzalez
We are an insights, strategy and ideas boutique devoted to creating healthy, sustainable brand relationships.
We help our clients make better sense of their consumer research, establish a deeper empathy for their customers, and develop creative marketing platforms that delight, engage, are authentic, and profitable.
Clients come to us for help with the pressures they feel to…
+ Quickly and effectively translate consumer data into deeper insights about the target and the drivers of their behaviors and perceptions
+ Leverage social, technology and cultural trends to define what a brand means in today’s digital and connected world
+ More effectively address how people shop today — mixing and matching in-store retail with mobile, multiple-screens, showrooming, reviews, etc.
+ Find resonant and relevant lifestyle themes to use as platforms for building better relationships with customers
+ Strategically harness digital and social media to drive consumer decision making and promote trial among their peers
+ Create unique and compelling content and creative to break through hype and challenge media dominant competitors
Our approach, flexibility and experience, coupled with our robust toolkit, uniquely enable us to get at the heart of what drives their brand relationships — precisely the insight they need to engage consumers, delight customers and pull away from their competitors.
We understand that clients need smart partners they can trust, high-quality collaborators invested in providing more than easy answers and packaged solutions. We understand that relationships are everything.
We can help you create the exceptional relationships you deserve.
AAA Partners' Network is about marketing in the new world of the social customer. With AAA you know which, how and why 50% of your marketing budget is working, and spend just that. Move the balance 50% to your bottom-line. If you're not doing social marketing with AAA, you're leaving money on the table.
Here’s your digital marketing playbook for the retail industry in 2021Jeremy Mays
One of the biggest mistakes that brick-and-mortar retailers can make is to dismiss online marketing. In an increasingly competitive marketplace filled with change and innovation, small businesses are now having to compete with larger organizations like never before. It’s no longer good enough to rely solely on word-of-mouth for increased business and new customers. Retailers must now provide an omnichannel shopping experience that brings people in and brings people back.
What does this have to do with online marketing? More or less, everything. If you want to achieve retail success, you need to have a strategy that leverages not only social media and email, but one that also gets creative and makes good use of new forms of marketing.
We’ve built a digital marketing strategy playbook for the retail industry to give you the tools and techniques to grow your brand.
Digital marketing is the fastest growing field in the world of marketing, and India is no exception. With the increase in internet penetration and the rise of e-commerce, there has been a surge in demand for skilled Digital Marketing Training In India. To meet this demand, several digital marketing training institutes have emerged across the country.
The Future of Digital Marketing - Where Will It Take Us?Sujoy Mukherji
As technology continues to evolve, so too does the future of digital marketing. The possibilities where the digital marketing world can take us are nearly limitless, and it’s an exciting time to be a part of this industry, in this article, we will explore the many trends that are shaping the future of digital marketing and how businesses can capitalize on them.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project.
A basic rundown of services SocializeMedia.com offers in the social media network and marketing vertical.
please visit our site at www.socializemedia.com for more information on how we can help extend your brand's image and performance with social media and structured internet marketing.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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4. IT’S OUR BUSINESSTO COMMERCIALISE
DIGITAL COMMUNITIES
While it is important
to build community
engagement, social
media activity needs
to be commercial.
Social media is
creating and organising
vast quantities of
consumer data.
We help the brands
get access to, and
value from, that data.
The need The opportunity The value
5. WHERE WE FIT
We’re not an
advertising agency.
We’re not a market
research company.
We aren’t a web
design company.
We are a strategy
focused marketing
agency that specialises
in customer
experience strategy
and design.
We mature and
commercialise online
communities.
What we are not What we are What we do
6. WHAT WE HAVE BEEN DOING
We are focused on
developing and our
consulting approach.
We have standardised
frameworks to ensure
a great outcomes.
The W3 production
and development team
has the skills and depth
to design and build
integrated digital
solutions.
We have developed
and matured our
consulting approaches
into product offerings
to speed up delivery.
Consulting services
Production &
Development Productisation
8. An effective customer
experience helps the
customer get value from
their own information.
It allows a brand to be
invested in - even if a
financial transaction is
not involved
9. CUSTOMER EXPERIENCE EXPERTS
Many industries are
being disrupted by
digital communications
and are looking to
develop a customer
experience approach.
Our depth of
knowledge in consumer
data generated in the
social media space gives
us a unique view of the
customer experience
space.
Working with our
customers we create
strategies that focus on
customer lifetime value
and identify new
revenue streams.
The need The opportunity The value
10. “One of the issues
of social
networking... is
that they have the
data and I don’t...”
Tim Berners-Lee, 2012
W3’s focus is on
collecting and
utilising consumer
data to develop
relationships
14. UNDERSTANDINGTHE CUSTOMER
Use social media to
communicate with your
market and demonstrate
value. Show that you are
interested in each customer.
Your audience has given you
permission to develop a
relationship. Personalisation
shows that you are
interested in their objectives.
The information collected
is used to refine
communications and
offerings. Personalisation
makes it easy for the
customer to buy and
remain loyal.
“Do you
value me?”
“Do you
understand me?”
“Are you making
my life easier?”
15. THETHREE PHASES OF ONLINE
MARKETING
The first online marketing
model used a traditional media
approach in the online space -
interrupting the viewer with
marketing messages.This has
proven to be mostly ineffective.
Spurred on by a focus on
measurability caused by the
GFC, the world is currently in
the surveillance model. Vast
amounts of data is collected by
brands to ‘personalise’
communications - this can
make the audience feel uneasy
and spied upon.
The world is now entering the
relationship model.The data
that has been collected by
brands is starting to be given
back and the consumer is
regaining some control.This
makes for trusted longer term
customer relationships.
Interruption model Surveillance model Relationship model
The environment is evolving
17. SKILLS
The people
working on your
strategy will be
the people you
talk to everyday.
The guys in the
‘back end” who
make everything
possible.
These people
think “facts are
fine but insights
are better” - as
insights create
action.
Every touchpoint
needs to be
engaging and well
crafted. These
guys make
everything look,
sound and feel
fantastic.
The guys who
think in code.
They turn a
creative idea into
a usable digital
experience.
Strategy &
account
management
Data
infrastructure
Insights &
planning
Creative
& design Development
18. SERVICES
Digital
communications
touch every part of
an organisation.We
define the vision, and
do the thinking,
stakeholder
management and
implementation
planning to transform
your business.
The way your
website, app or social
media presence acts,
looks and feels plays
a big part in the way
your market
perceives your
brand.We have the
depth of skill to make
sure the experience
will be one your
customers will
remember, for all the
right reasons.
Digital
communications
mean the consumer's
path from discovery
to purchase and
loyalty is complex,
but data rich.We
work with our clients
to make the most of
each and every
interaction on
the conversion path,
and beyond.
Data is the lifeblood
of our approach.
Whether it is CRM,
loyalty data, or social
media and
e-commerce
information, we
generate, collect,
analyse, segment and
utilise data for our
clients.
We relentlessly focus
on the key business
objectives of our
clients and align
digital activity
accordingly.We
connect the dots
between social media
activity, mobile, e-
commerce, retail and
lead generation with
a single-minded focus
on your conversion
objectives.
We have the
creative, design,
development and
insight generation
skills to make
campaigns jump off
the screen and excite
your customers. Our
campaign
management team
will make sure your
market stays
engaged.
Digital
strategy &
planning
Online brand
development
& expression
Customer
experience
design
Active data
design &
management
Digital
commerce &
conversion
Campaign
development
19. PLATFORM MATURITY
Pilot stage Foundation stage Optimisation stage Platform stage
Early stage audience engagement.
Basic customer data combined with opt-
in social media data.
Behavioural insights and initial
segmentation.
Initial conversion messages tested. Manual
deployment.
Low level of personalisation messages
from sub-segmentation information.
Engagement
Data
Insights &
segments
Conversion activity
Personalisation
Deeper engagement around multiple
product categories.
Combined CRM, user interaction and
opt-in social data.
Sub-segments refined. Behavioural drivers
tested and refined.
Conversion focused program of activity
developed and refined. Channels remain
focused.
Increased personalisation of messages
focused on users objectives.
Community content planning and digital
touch-points put on continual
improvement cycle.
CRM, daily-feed social data, user
interaction and mobile data synced.
Key drivers identified for detailed
segments. Propensity to purchase multiple
products behavioural data identified.
Conversion events automated and
refined. Rules engine configured.
High level of personalisation and
relevance. Understanding of the
customer’s behaviours and networks.
Multiple social and digital channels
working together as a customer
experience platform.
High levels of opt-in data combined with
detailed behavioural and transactional
data.
Detailed insights into customer
behaviours and purchasing drivers.
Automated detailed segmentation.
Omni-channel conversion activity
triggered by user interactions.
Detailed personalisation through multiple
channels with high levels of relevance.
Outcomes
20. “Big Data isn’t
about bits, it’s
about talent.”
Douglas Merrill, past CIO andVP of
Engineering at Google, 2012