This document provides an overview of social business planning. It discusses why social presence planning is important, outlining key impacts on communications, customer service, sales, product development, customers, and employees. It describes the characteristics of social planning including required technologies, processes, and people. The document then outlines steps for evaluating the social media landscape, developing a roadmap, prioritizing objectives, defining activities, and measuring/refining strategies. Contact details are provided at the end.

1. :-)
social business planning
sitash & manik
co-founders

2. why plan social presence?
communication at speed of light everyone has a voice and everyone is equally influential
impact
Communications Customer Service Sales
Product dev. Customers Employees
Support team Marketing Supply chain
BRAND

3. characteristics of social planning
technology
- online monitoring tools
-sentiment analysis
-social media channel management tool
processes
- brand guidelines for social channels
- service workflow & SLAs
people
- collaboration and integration with technology & processes
- information enablement

4. Transformational
Social business programs

5. build brand social enablement
structure
evaluate the landscape roadmap
- technology platforms
- competitor analysis Analytics
Analytics CRM
CRM measurement
- sentiment analysis
- internal stakeholders
Social & Mobile Apps
Social & Mobile Apps Facebook
Facebook Twitter
Twitter
assets
SEO
SEO Webinars
Webinars Forums
Forums Blogs
Blogs
Demos
Demos Micro sites
Micro sites
foundation
Customer videos
Customer videos Website
Website Collaterals
Collaterals

6. campaigns - assets
SEO
SEO Webinars
Webinars Forums
Forums Blogs
Blogs Social & Mobile Apps
Social & Mobile Apps Facebook
Facebook Twitter
Twitter
Learn the latest trends Establish Governance Engage in conversation
-Clearly defined policies -Build interactive content
-Add value to audience
-Respond and engage
Prioritize Objectives Define activities Measure and Refine
-Build online reputation -Select the social networks -Monitor and listen
-Define target audience -Identify resources -Capture and Report
-Business growth -Integrate with offline marketing -Refine the strategy

7. analytics - measurement
attention
-unique users
-page views
-followers
engagement
-total interactions
-comments
-responses
-shares
-retweets
influence
-external linkages
-subscriptions
-sentiment analysis

8. 71%
of our customers said they will
use Jade Magnet again
of our projects every month are
35% from repeat customers
connect with us
sitash | co founder & ceo manik | co founder & cmo
sitash@jademagnet.com | 9902433688 manik@jademagnet.com | 9986049185
customer delight is our culture
* The above data is based on the survey we did with 50 customers at Jade Magnet