case study: social marketing support• Social media management for one of the largest automobile  company (for Qatar Operat...
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Case study: Social Marketing for an automobile major

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Social media marketing results for an automobile major

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Case study: Social Marketing for an automobile major

  1. 1. case study: social marketing support• Social media management for one of the largest automobile company (for Qatar Operations) – Set up of social networks – Content creation and broadcasting – Response to comments, user generated content – Building apps to engage crowd – Weekly reports47% of contacted users mentioned social network astheir preferred mode of communication with the brandMore than 1,100 consumers responded through social networks Source: http://www.socialable.co.uk/wp-content/uploads/2012/12/social-media-hand.jpg

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