The document discusses 5 broad categories of Facebook applications that brands use for campaigns and contests:
1) Static content campaigns to raise awareness using videos and photos (e.g. Levi's app about water conservation)
2) Sweepstakes, quizzes and polls to increase engagement at low cost (e.g. Southwest Airlines' polls)
3) Ideation contests that engage the community to generate and vote on ideas (e.g. Kohl's school funding contest)
4) Loyalty campaigns integrated with Facebook Places to earn points for check-ins (e.g. Jetblue's app)
5) Social gaming apps following trends (e.g. Kurkure, Pep
Field work project report- A study of brand development of Book my show throu...MarketerBoard
With new technologies available like social media and social networks, such as Face book and Twitter, a growing number of companies are using these outlets to connect with customers and consumers, while simultaneously creating a brand and brand personality. By connecting with these customers directly, on a one-on-one level, these customers begin to create an attachment with that specific brand, and remain loyal to it.
Does social media impact my brand equitySuhasini Jain
An research on 4 social media campaigns of 2014 to study the change in brand equity owing to the campaigns .
Campaigns used :
Coke Friendly Twist Campaign
British Airways Stay Close Campaign
Airtel 4amFriend Campaign
Trulymadly.com Breaking Stereotypes campaign
Includes :
Abstract
Executive Summary
Literature Review based on real time social media campaigns in 2013-2014
Survey and Quantitative Research
Millard Brown's Adindex Methodology
Analysis and Results
Conclusion and Recommendations
Making your mobile app more popular through social isn’t as easy as adding a Facebook share or like button. When designing around a social dynamic, you must understand the user - what, when, and how they want to share.
Survey Junkie: Survey Junkie is a popular survey website that rewards users with points for completing surveys. These points can then be redeemed for cash or gift cards. Survey Junkie has a user-friendly interface and offers surveys in a variety of categories.
2. Toluna: Toluna is a global survey platform that rewards users with points for participating in surveys and polls. Users can also earn points by testing products and referring friends. Toluna has a large community of users and offers surveys on a wide range of topics.
3. Vindale Research: Vindale Research is a survey website that pays users for completing surveys, watching videos, and reading emails. Users can earn cash rewards for their participation, and Vindale Research offers a referral program for additional earnings
4. Pinecone Research: Pinecone Research is a survey website that pays users for their opinions on products and services. The website offers surveys on a variety of topics, and users can earn cash or gift cards for their participation.
5. MyPoints: MyPoints is a survey website that rewards users with points for taking surveys, watching videos, and playing games. Users can redeem their points for gift cards to popular retailers or for cash back to their PayPal account. MyPoints also offers a referral program for additional earnings.
This project is based on various aspects of formulating a new organizational brand and how utilizing social media is vital to maintain a strong brand in today’s society
Apps are a great way to build engagement with fans, but with most apps never fulfilling their potential, what makes an app go viral? Unmetric takes a look at the top performing apps from the biggest brands in the world.
Social Media Marketing - 5 Elements of Success in Facebook Marketing CampaignsCallie Pak
This presentation will guide you through Five elements of success in Facebook Marketing Campaigns and draw from two interesting examples: The IKEA Showroom and The Whopper Sacrifice. -- Presented by Callie Pak (@calliepak) for MKTG4226: Social Media Marketing and Management Course at the Schulich School of Business
Step-by-Step Guide on How To Run Successful Contests on Social Meida - Webtra...Online Marketing Company
Running a giveaway on your website is one thing. Deciding to run a social media giveaway is another thing. Running a successful giveaway is something else entirely.
Ideas from Crowd Campaign - Is Qatar social enough for impacting car sales - ...JadeMagnet
The content was submitted by Jaggi sharing some data points on Qatar's social presence and why he felt automobile sector could gain by building brand on social.
The advisory panel is working on building some social campaigns, ideations based on these numbers to build more traction
Field work project report- A study of brand development of Book my show throu...MarketerBoard
With new technologies available like social media and social networks, such as Face book and Twitter, a growing number of companies are using these outlets to connect with customers and consumers, while simultaneously creating a brand and brand personality. By connecting with these customers directly, on a one-on-one level, these customers begin to create an attachment with that specific brand, and remain loyal to it.
Does social media impact my brand equitySuhasini Jain
An research on 4 social media campaigns of 2014 to study the change in brand equity owing to the campaigns .
Campaigns used :
Coke Friendly Twist Campaign
British Airways Stay Close Campaign
Airtel 4amFriend Campaign
Trulymadly.com Breaking Stereotypes campaign
Includes :
Abstract
Executive Summary
Literature Review based on real time social media campaigns in 2013-2014
Survey and Quantitative Research
Millard Brown's Adindex Methodology
Analysis and Results
Conclusion and Recommendations
Making your mobile app more popular through social isn’t as easy as adding a Facebook share or like button. When designing around a social dynamic, you must understand the user - what, when, and how they want to share.
Survey Junkie: Survey Junkie is a popular survey website that rewards users with points for completing surveys. These points can then be redeemed for cash or gift cards. Survey Junkie has a user-friendly interface and offers surveys in a variety of categories.
2. Toluna: Toluna is a global survey platform that rewards users with points for participating in surveys and polls. Users can also earn points by testing products and referring friends. Toluna has a large community of users and offers surveys on a wide range of topics.
3. Vindale Research: Vindale Research is a survey website that pays users for completing surveys, watching videos, and reading emails. Users can earn cash rewards for their participation, and Vindale Research offers a referral program for additional earnings
4. Pinecone Research: Pinecone Research is a survey website that pays users for their opinions on products and services. The website offers surveys on a variety of topics, and users can earn cash or gift cards for their participation.
5. MyPoints: MyPoints is a survey website that rewards users with points for taking surveys, watching videos, and playing games. Users can redeem their points for gift cards to popular retailers or for cash back to their PayPal account. MyPoints also offers a referral program for additional earnings.
This project is based on various aspects of formulating a new organizational brand and how utilizing social media is vital to maintain a strong brand in today’s society
Apps are a great way to build engagement with fans, but with most apps never fulfilling their potential, what makes an app go viral? Unmetric takes a look at the top performing apps from the biggest brands in the world.
Social Media Marketing - 5 Elements of Success in Facebook Marketing CampaignsCallie Pak
This presentation will guide you through Five elements of success in Facebook Marketing Campaigns and draw from two interesting examples: The IKEA Showroom and The Whopper Sacrifice. -- Presented by Callie Pak (@calliepak) for MKTG4226: Social Media Marketing and Management Course at the Schulich School of Business
Step-by-Step Guide on How To Run Successful Contests on Social Meida - Webtra...Online Marketing Company
Running a giveaway on your website is one thing. Deciding to run a social media giveaway is another thing. Running a successful giveaway is something else entirely.
Ideas from Crowd Campaign - Is Qatar social enough for impacting car sales - ...JadeMagnet
The content was submitted by Jaggi sharing some data points on Qatar's social presence and why he felt automobile sector could gain by building brand on social.
The advisory panel is working on building some social campaigns, ideations based on these numbers to build more traction
This presentation describes how small businesses can use crowdsourcing at Jade Magnet for the creation of marketing collateral and advertising material. With Jade Magnet, businesses have cumulatively saved over $350,000 in the last 2 years on their creative development spends.
Jade Magnet has been leading the crowdsourcing wave in India for the last 2 years. One of the earliest platforms to provide crowdsourced creative solutions, Jade Magnet has delivered more than 1800 projects. Close to 700 brands from India, US, Middle East and Australia have used the platform. Currently Jade Magnet is paying out about USD 20,000 every month to designers and technologists.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Epistemic Interaction - tuning interfaces to provide information for AI support
Facebook Applications for Consumer Engagement
1. Facebook Application for Consumer Engagement
How brands are using Facebook for campaigns & contest
Although brands are being very creative in their campaigns and many digital agencies, creative
agencies or consultants are helping them to come up with the best campaign to suit their
needs, however most of the campaign-focused Facebook applications can be divided into 5
broad categories.
1. Static content campaigns for awareness
2. Sweepstakes, quizzes and polls
3. Ideation contests
4. Loyalty campaigns
5. Social gaming
Let us go through examples of each type of campaign along with the brand who has done the
same
294 (new# 56), Kanakapura Road, 7th Block Jayanagar, Bangalore 560070
2. Static content campaigns for awareness:
These are probably the most explored type of Facebook applications. These applications focus
on awareness campaigns, providing rich media, videos, and pictures to their fans in a shareable
format. For example, Levi’s ‘WaterLess application talks about Levi’s efforts to save millions of
liters of water. The application shows videos associated with the cause and helps people spread
awareness about the Levis innovation. Hot Wheels has a landing tab application that runs viral
video campaigns for team hot wheels.
294 (new# 56), Kanakapura Road, 7th Block Jayanagar, Bangalore 560070
3. Sweepstakes, quizzes and polls:
Sweepstakes, quizzes and polls form a low engagement – a low viral campaign app model for
marketers. However many brands use them since they trigger participation and have valuable
buzz generation capabilities. For example, Southwest Airlines runs sweepstakes and polls on
their Facebook app.
294 (new# 56), Kanakapura Road, 7th Block Jayanagar, Bangalore 560070
4. Ideation contests:
Ideation Facebook contest apps ask the community for ideas around a certain theme, lifestyle,
passion or cause and ask the rest of the community to curate (rate, vote, comment, share) the
ideas. The result is a user generated and community selected best idea which can result in a
improved product, a new innovation, business idea, customer feedback, market research etc.
For example Kohl's ran an ideation campaign some time back where participants were
encouraged to nominate and vote for the school they felt was most deserving of funds, and
submit their ideas about how the funds could best be used by the school.
294 (new# 56), Kanakapura Road, 7th Block Jayanagar, Bangalore 560070
5. Loyalty campaigns:
Other brands like Jetblue are leveraging apps integrated with Facebook places to power their
loyalty and this brings a very interesting value proposition for the brands since Facebook
platform provides them the social graph of users (friends, activity, profile), Facebook places
provides the ability to check –in and gain loyalty points and the Facebook application integrates
the two. The result is a powerful brand app that users can use to check-in when they reach
official Jetblue terminals, receive loyalty points, see friends’ activities for Jetblue and see
leaderboard for the most loyal customers.
294 (new# 56), Kanakapura Road, 7th Block Jayanagar, Bangalore 560070
6. Social gaming
Social gaming has a heavy presence on Facebook (FarmVille anyone?) and mobile devices;
Fortune 500 advertisers are now trying to figure out how to establish themselves in this new
medium. Some examples of the same are brands like Kurkure, Pepsi & Donut Baker.
https://www.facebook.com/Kurkure?sk=app_355023177854606
https://www.facebook.com/PepsiIndia/app_296581613742163
294 (new# 56), Kanakapura Road, 7th Block Jayanagar, Bangalore 560070