This document provides information about a digital marketing training program that covers various digital marketing topics over 40 hours. The training includes both online and classroom sessions that are scheduled weekly. Topics that will be covered in the training include search engine optimization, web analytics, pay-per-click marketing, email marketing, social media marketing, affiliate marketing, digital display advertising, mobile marketing, and online video marketing. Upon successful completion, participants will receive a certificate and assistance with resume building and job placement.

1. TRAINING|CONSULTING|OUTSOURCING
Digital MarketingTraining
Digital Marketing(alsoOnline Marketing, InternetMarketingorWebMarketing) isacollective name for
marketingactivitycarriedoutonline,asopposedto traditional marketingthroughprintmedia,live
promotions,tvandradioadvertisement.
The rapid growthof Digital MarketingIndustryisa directconsequence of the global phenomenonthatis
the Internet,andeffectivenessof Digital Marketingchannelsingeneratingrevenue and
awareness. Comparedtotraditional methodsof advertising,Digital Marketingoffersratherrealistic
costs (particularlyimportantforsmall- andmedium-size businessesandstart-ups),accurate targeting
and excellentreporting.
Who can join this training program:
Thiscourse will be highlyrelevanttoanybodywithresponsibilityfordevelopingorimplementingan
organisation’sonline strategy,including seniormanagement,marketingmanagers,communication
specialists,webmastersandITmanagersandpersonnel.
Other Details:
 On joiningyouwill receiveaWelcome Kitcontaining –StudyMaterials,NotepadandPen
 Online andClassroomTraining - Bothfacilitiesare available
 Duration - 40 hoursProgramme
 Weekends/Weekdaysclassesare available
 Classeswill be scheduledweekly twice/thrice
 Each sessionwill be fortwo/threehours
 Testswill be conductedatthe endof course to evaluate
 On successful competitioncertificate will be provided
 Resume buildingandPlacementAssistance
Syllabus:
Serial No: Chapters/Module Topics
1 IntroductiontoDigital
Marketing
Definitionof the DM Method
Principles
The DM Framework
The DM QualityScore
KeyConcepts of Digital Marketing

2. Traditional vDigital Marketing
The Opportunityof Digital Marketing
Characteristicsof Digital Marketing
Implicationsof Digital Marketing
Market Research v MarketReality
StrategiesinDigital Marketing
AligningInternetwith BusinessObjectives
Examplesof GreatCase Studies
User Behavior&Navigation
Brandingand User Experience
2 SearchEngine Optimization What isSEO
Why doyou needSEO?
The current SEO landscape
How people search
Overview of Keywords
Making yourweb site searchengine friendly –using
metatags
Google WebmasterCentral Developments
LinkingStrategies
Innovative techniquesforbuilding inboundlinks
VideoOptimization
Overview of Terminology
OptimizingyourWebSite
CreatingContent
DevelopingaLinkStrategy
Top 10 SEO Tips
What not to do
How to use Bloggingasan SEO tool
The importance of hosting
Localization andgettingfoundin Local Search
Stayingoutof trouble withsearchengines
3 WebAnalytics Understandthe benefitsof using websiteanalytics
Recognize anduse the data providedby webanalytics
packages
Google Analytics interface
Analyticsterminology
Implement,configureanduse Google Analytics
Use webanalyticstoimprove yourwebsite
KeyPerformance Indicators (KPIs)
Top 5 Areasto focuson foryour business
Keytoolsanddiagnosticsbasedondifferentwebsite
objectives
Reporting
4 Pay PerClickMarketing Overview of SearchEngine Marketing - Paid
AdvertisingorPayper Click(PPC) Advertising
IntroductiontoPaidAdvertisingServices

3. How Google AdWordsworks
How to setup an effective Google AdwordsCampaign
Usingprofessional toolstopickthe rightkeywordsfor
success
Analysingyourmarketonline
How to write effectiveAdword Adcopy
How to setbudgets
How to setup a locallytargetedcampaign
ImprovingyourClickThroughRate (CTR)
Landingpagesfor success
Managing Your Campaignsonan ongoingbasis
AdvancedKeywordResearch
How to see whatthe competitionisbidding on
Writingevenmore compellingads
AdvancedCampaignOptimisation
CreatingReports
AutomatingReportGeneration
Why CTR isImportant
ImprovingCTR
Regional Targeting
KeywordBracketing
Usingthe Google KeywordTool
5 Email Marketing IntroductiontoEmail Marketing
The evolutionof email marketing
Online versusoffline marketing
Whento use email marketinginthe marketingmix
Buildinganemail database
Opt-inoptions
Managing youremail database
Email Delivery Software solutions
PlanningandCreatingEmail Campaigns
Typesof marketingcampaignsthatare bestsuitedto
email marketing
Examplesof goodandbad email marketingpieces
HandlingResponses
Integratingemail intothe overall marketingmix
Testing& measurement
Legislation&Data Protection
Case studies
6 Social MediaMarketing Writingforthe social web
Listeningandresearchingonline conversations
Publishingabusinessblogtoboostyouronline
visibility
Tipsfor buildingvisibilityof yoursocial networking
profiles
Attract leads,boostsalesandretaincustomers
throughsocial networks- Facebook,Twitter,LinkedIn
etc.

4. 7 Affiliate Marketing Affiliate Marketingtracking
Affiliate networks
Affiliate MarketingSWOT
Choosingasuitable affiliate
How to drive trafficusingAffiliate Marketing
How Affiliate Marketingdiffersfrom banner
advertising
Cost perAcquisitionmarketing
Examplesof successful campaignsandcase studies
8 Digital DisplayAdvertising KeyDigital DisplayConcepts
Benefits&Challengesof Digital Display
RunningEffective Ads
Ad Formats& Features
CampaignPlanning
Creative Formats
Targeting& Tracking yourCampaign
Optimizingthe Campaign
CampaignBudget
9 Mobile Marketing Mobile Messaging
Mobile Sites
Mobile Apps
Mobile Advertising
Mobile Video
Mobile GamesMarketing
Mobile Commerce
CrossChannel Marketing
Strategyand Planning
10 Online VideoMarketing Introduction:KeyConceptsof aVideo
Vloggers
VideoApps
VideoDevelopmentCycle
VideoCampaignPlanning
Social forVideo
AnalyticsforVideo
For more details please call us at + 91 9566296052 or Call us to schedule a free demo