We are an inbound marketing agency based on a lean startup and growth hacking methodology. We pride ourselves for having validated research and validated knowledge as fundamental pillars. We create and provide integral solutions of digital content (SEO, SEM, social media, digital guidelines, web development and others) adjusting to the client’s needs and work, conditioned by research.

1. 1

2. 1
STRATEGY
Branding
CUSTOMER
SERVICE
Complaints, FAQ &
Active Listening
METRICS
Information Presentation
TOOLS
Our Own & External
SÍ SEÑOR
Agency
DELIVERABLES
Results & Meetings 8
7
6
5
3
2
4
CONTENTS
OBJECTIVES
Goals & Results
SOCIAL LISTENING
Listening To Our Brand

3. This is a very technical
presentation , we like to do it
this way so that we understand
each other better.
Don’t be scared to interrupt us,
the idea is to build knowledge
together.

4. ABOUT
US
Our reason for
existence

5. “We are an inbound marketing agency based on a lean
startup and growth hacking methodology. We pride ourselves
for having validated research and validated knowledge as
fundamental pillars.
We create and provide integral solutions of digital content (SEO,
SEM, social media, digital guidelines, web development
and others) adjusting to the client’s needs and work, conditioned
by research.
We stand out among the crowds: the automation of
marketing as the foundation of good communication, helping us to
create the best flow between purchase and repurchase in order to
define the most suitable audiences.
We create awareness, regard, call to action and
varalization of an idea, product, or service, without ever
losing any captured lead. We understand that each purchase cycle
is different from timing to the buyer’s considerations, leading to
the reasons & actions based on their emotions.
We follow through the strategy with optimal adverts to
lower the customer’s maintenance and acquisition rates.
We also create digital assets based on SEO which improves
brand empowerment.”
ABOUT
US
1

6. Allow us to break it
down for you
WHAT DO
WE DO?

7. Social media, content, SEO and research
Digital guide, data analytics y mathematical
projections
Landing pages tailored for each client.
Engineering and development.
Marketing processes automation: Mailing, Bots
(Facebook inbox automation)
I
II
III
IV
1
WHAT DO WE
DO?
2

8. ● Strategy concept design. Campaign execution, plan or methodology.
● Community Management.
● Influencers network development (Groups, Fan Pages and Agency Tools).
● Content Management (SEO based on Google Search)
● Information analysis.
● Display macros.
We develop strategic concepts to spread and fortify brands among the digital community, defining
and achieving clear targets and measurable results.
Strategies are designed to support our clients to accomplish their business and sales goals, by
creating content and digital experiences which strengthens their audiences and increases the
brand’s online reputation.
SOCIALMEDIA&
CONTENTSI
CM
I
● Product/service situational analysis: Branding research
(similar web, woorank, likealyzer, Iconosquare, Google Trends, Google).
● Benchmarking: Branding research (Similar Web, Woorank, Likealyzer, Agora).
● Brand communication strategy analysis: Diagnostics presentation.
● Analysis of communication and sales channels: Diagnostics presentation.

9. FanPageandbrands

10. FanPagesandbrands

11. Daily trends

12. Conceptconsolidation
We consolidate creative
concepts by trending
topics, gifts and guerilla
marketing.

13. Expertcontents,events,andotheractivities
Inbound contents, guerilla marketing tactics and
educational target empowerment

14. Content creation, seasonal sales days and native actions

15. Prospecting &
data

16. MARKETING
AUTOMATIONII
We use the latest software technologies to automate certain operations within the tasks of
campaign execution and progressive contact aftercare.
In doing so we reach potential customers to achieve essential sales.
Our marketing processes such as the segmentation of prospects, leads or customers have
automated as well as the integration or fulfillment process of customer data and campaign
management.
The use of marketing automation means that cascading actions are taking place instead
of carrying out these processes manually which is more efficient and controlled over time.
Marketing Automation is also a component of any mature process of customer
relationship management (CRM).
2

17. MARKETING
AUTOMATIONII
2
APM
● Boost ROI by reducing customer acquisition.
● Optimizing promotional & closing sales results by focusing on SMART goals.
● Generating a greater number of conversions by educating the customer in the purchase
process.
● Measuring and analyzing the effectiveness of automatic campaigns through
email-marketing.
● Trigger and segment the sales funnel through a relationship and forceful personalization
(Attraction-Rapport-empathy).
● Marketing automation analyses and designs the strategy, depending on the needs, context
and segmentation criteria.
● Sales funnel development via sequential content.
● Informational stream creates purchase procedures.
● SEO and SEM optimization through all channels.
● Sales process education.
● Retention and recommendation flow.

18. AUTOMATION

19. AUTOMATIONIN
FACEBOOK

20. We always seek to maximize ROI for our clients by creating links through tailored ads that will
differentiate the brand over their competitors.
Online channels optimization is paramount to portray the appropriate message at the right time
and for the right audience.
Information analysis matrices is a process to review the investment guidelines function and the
return of investment on the product. Likewise, media plans on the average product, the investment,
and the optimum goal.
DIGITAL
GUIDELINEIII
3
Adverts ● Planning Digital Channels.
● Google (Places, Search, Display, YouTube).
● Facebook Ads (Website Conversions, Lead Ads, Store Visits, Promoted Post, Clicks, Video, Views,
● Likes and WhatsApp).
● Twitter Ads.
● Linkedin Ads (Promoted post, lead ads).
● Instagram Ads (Stories and Clicks).
● Programmatic Advertising.
● Banners Development & Creation (Static, Animated & Rich Media).
● Waze.
● Click tag.
● Display macros.
● Data projections.

21. New Engagement
Rate Formats &
Adverts

22. Paid content &
Divided strategies
into channels

23. Youtube Ads, Music
Trends & Views
● Every Friday new music is
released to the Colombian market.
● Every month new trends are generated on
YouTube Music Colombia.
● Everyday the indicators are optimised to obtain a
greater number of views.

24. ENGINEERING
IV We develop corporate websites, promotional and digital sales simulators by
advising our clients of the creation of visual concepts and development of the
website´s maintenance.
We focus the design and structure of the website on measurable results, to
make the path of navigability easier through the use of architecture.
We look for optimized bearings to understand the conversions funnel and
demand habeas data to obtain the websites highest standards.
We have great attention to detail to spot open graphs, SSL, clean URLs
and adaptations for social networks such as instant articles among
others.
● SEO greater than 70%.
● Web Development (Landing Pages, Full Pages).
● Configuration and implementation of CMS Joomla, WordPress.
● Development of front-end and back-end.
● Creation of eBooks.
● Management of the Online Shopping Channel.
● Analysis of the website (Analytics).
● Usability analysis.
● Tests A / B & MV.
4

25. Websites
International website development with
Colombian management.
SEO, Content, Positioning & Analytic Metrics.
ASUS, Viajes Falabella, Chevrolet.

26. Websites
70% SEO ranking on Corporate Websites.
Chevrolet Autogrande

27. Websites
Sales Simulator
Seguros Falabella
Content landing page
Seguros Falabella
Prospect landing page
Viajes Falabella

28. Our Work
CERTIFICATIONS
-

29. Certifications
Inbound
M
arketing
SocialM
edia
&
Advertising
G
oogle
Ads
Inbound
C
ontent

30. Clients who trust
IN OUR WORK
-

31. CLIENTS INDUSTRIES
CLIENTS
SOME CLIENTS IN OTHER
● Sony Music
● Seguros Falabella
● Viajes Falabella
● ASUS Colombia
● ASUS Latin America
● ChevyPlan
● Concesionarios Chevrolet
● Ciudad Verde
● Multiparque
● MOVii app
● Multiparque
● Apiros
● FTP Ecuador
● Servimercadeo
● Analizar
● Vespa, Aprilia, Moto Guzzi
● Oma Café
● Seguros Mundial
● Bioniix
● Marisol Duque
● Origami Proyectos
● Amarilo
● DentalDoktor
● Boston Medical, Novafem
● Sotomonte y Sotomonte

32. OBJECTIVES
Goals & Results for brands, products,
and services

33. We unify the digital strategy to discover acquisition and keep up our clients
informed of the three common ideas within the digital marketing:
Marketing process automation, social media and advertising for the best
performance of content and data analysis.

34. CLIENTS
ACQUISITION &
MAINTENANCE
IS OUR GOAL

35. 1. Boost ROI by reducing customer acquisition.
2. Optimizing promotional & closing sales results by focusing on SMART goals.
3. Generating a greater number of conversions by educating the customer in the
purchase process.
4. Measuring and analyzing the effectiveness of automatic campaigns through
email-marketing.
5. Trigger and segment the sales funnel through a relationship and forceful
personalization (Attraction-Rapport-Empathy).
6. Generate unmistakable brand channels.
7. Focus communication on return of investment.

36. STRATEGY
Brand tactics
in benefit of assets

37. Base content
Who, what, when, where,
why, how, what for?
Automation
Product communication
Educational communication
Where to buy?
Data
Client recognition
Purchase by locations
Campaign
Management reports
Results
Innovation
Data
Creativity
Our campaigns
Execution & development
- Product
- Education
- Where to buy
- Use
- Presentations
- Visits/Portal
Acquisition of databases
Launch
The use of it
Defined
objectives

39. CUSTOMER SERVICE
Complaints, FAQ
& Active Listening

40. Is less than 15 minutes for all questions and
complaints received through inbox &
comments.
OUR
RESPONSE
TIME

41. In the first
RESPONSE
FLOW
● Greeting
● Request
● Data
● Requirement channeling
with equipment
● Closing
later
● Greeting
● Case Verification
● Requirement
channeling with
equipment
● Closing
● Greeting
● Customer
satisfaction
● Closing
later
later
● Greeting
● Case Verification
● Requirement
channeling with
equipment
● Closing

42. Response gifs
Brand gifs
Service signature

43. AVAILABILITY
Monday to Friday 8:00 AM to 7:00 PM
Saturdays 9:00 AM to 5:00 PM
Sundays 9:00 AM to 5:00 PM
We resolve our customer’s complaints:

44. SOCIAL
LISTENING
Listening to the
brand

45. SOCIAL
LISTENING
Every month we create a report to tell you about
where and how our brand is benchmarking and
effortlessly detect mistakes, find shortcomings and
weaknesses, improve the actions of our campaigns
and act quickly in crisis management.

46. METRICS
Information
Presentation

48. Weekly SEO reports.

50. TOOLS
Our Own &
External

51. Pro similar web
Swydo
Hootsuite pro
Metric cool
Woorank- seo
Content education
Likealyzer & Iconosquare Unbounce
Salesforce

52. DELIVERABLES
Reports & Meetings

53. SOCIALMEDIA Social network management and optimization:
• Facebook and Instagram
• Chronopost with% of information categories
Includes all artwork for publications and content plan:
• Static design
• Gif
• Simple videos
• Infographics
• Surveys
• Illustrations
Includes management and report reviews:
• Monthly social network report
• Competition report
• Trends report
• Active listening report and Customer Service
The following performance measurement tools will be available for each
account:
• Hootsuite
• Metricool
• Likealyzer
• Woorank
MONTHLY
SOCIALMEDIAANDCONTENTS

54. MARKETINGPROCESSES
AUTOMATION RD Tool Station Marketing Automation with a plan of up to 5,000 contacts per
month. (Transparent Cost)
The more contacts, the costlier it becomes
Database of downloads analysis, registers, utilization and reuse.
Creation of automation circuits:
• Purchase and repurchase plan
• Lead conversion through value content and varalization
• Mailing
• Facebook chat
MONTHLY
AUTOMATION
● Customer reports.
● Sales closing report.
● Buyer persona report.
● SEO report.
● Content report.

55. GUIDELINE
Project
Adverts
Description
● Varalization strategy, customer acquisition and support.
● Campaign tactics assembly
● Adverts design & implementation
● Management and optimization of digital guidelines
● 20% admin fee of the total allocated budget
● Daily automation, up to 3 times a day
● Monitoring tools such as Swydoo and Supermetric.
● Tools like Bannersnack, S and Zapier.
● Digital guide reports.
● Improvement reports.
● Action plans for new months.
● Presentation of new media.
MONTHLY

56. WEBSITE
Project
Web Page
SEO
Description
● WordPress template.
● Customization and graphic adjustments.
● SEO configuration.
● Upload and content adjustments.
● Domain purchase.
● SSL purchase
● Hosting
● SEO Optimization
● Organic positioning on keywords optimization
● Settings for meta-descriptions and titles.
● Headers.
● ALT attributes to images.
● Fix broken links.
● Resolve www.
● Robots.txt.
● XML sitemap.
● Personalized 404 pages.
● Resource minimization.
● Resource cache.
● Language.
● Structured data.
● Backlinks.
● Fix indexation 2xx 3xxx 4xxxx.
● Canonical.
Google
● Google platform adjustment (analytics, search console, tag manager)

57. v
WHY DOES
IT WORK?
Project structure

59. v
If you want to know more
about our success stories with
ChevyPlan, Seguros Falabella,
Viajes Falabella, ASUS ...
THEY SPEAK FOR
THEMSELVES
Know more

60. Questions?

61. vzzzzzv