Irn bru Pro Forma

Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
Job Role=http://creativeskillset.org/job_roles/758_director
Director
- Responsible for translating the written script/film concept into images and sounds on the screen. The decision between
a films commercial success or failure relies mainly on the director.
- They develop a vision for the script, concepts and film and decide how to achieve it.
- They decide on the cast, crew and locations for the film and direct performances of the actors once they reach that
stage.
- They also manage many of the technical aspects of production e.g. camera, lighting, sound, design and special effects
- Directors also work alongside editors so they can achieve a suitable final cut of the film.
- They are also responsible for motivating the team to do their best throughout the films production as well as the
managing of the films budget along with keeping the financers happy.
- Some of the personality requirements to be a film director include an artistic vision, creative skills, strong and confident
leader, good decision making skills, to collaborate well with others and have a great amount of self-belief.
- You don’t require a formal education to become a director but there are numerous reference books and training courses
to study.

Job Role=https://www.prospects.ac.uk/job-profiles/games-developer
Games Developer
- Game developers are sorted out into many different categories as games require a huge team to work on many different aspects of the game.
- The types of game developer that you can be are quality assurance tester, programmer, audio engineer, artist, producer, editor, designer, special effects
technician.
- The responsibilities of game developers are rather large but it ultimately depends on which type of game developer you are.
- These responsibilities include developing designs/initial concept designs for the game, generating game scripts and storyboards, creating visual aspects for
the game, understanding complex written information, working closely with colleagues to meet the needs of a project and planning resources while
managing both the team and the process.
- The salary for this job is £19,000 to £25,000 which are mainly for entry-level roles whereas those who have being in the industry longer can expect a salary
of £35,000 to £50,000.
- At the higher end of the scale, technical directors, developers, producers and team managers can expect to earn £70,000 and beyond.
- The working hours are quite flexible with normal work days being from 9am to 5pm but as deadlines come up you may be expected to work into evenings
and over weekends.
- The role typically exists in an office, studio or even at home, provided you are a freelancer. It is also not un-common for you to be located in different parts
of the country or even the world.
- The working environment is often informal with the dress code being mainly casual however, this may depend on the amount of client contact.
- The skills that you may require are self-motivation, creativity, problem solving skills, communication skills, flexibility to meet deadlines and enthusiasm for
the games industry.

Job Role=https://nationalcareersservice.direct.gov.uk/job-profiles/tv-or-film-camera-operator
TV or Film Camera operator
- There are no set requirements to become a cameraman but usually skills and experience are required
- The skills required for this job involve the ability to carry out instructions quickly and accurately, calmness under
pressure along with a good amount of stamina and physical fitness.
- You’ll record moving images for the film, television or online use.
- You could work in feature films, news programmes, commercials, music videos or corporate productions, usually under
the instruction for the director or director of photography.
- Day to day duties include setting up camera equipment, choosing suitable lenses and camera angles, planning and
rehearsing shots, following a camera script and working closely with other technical departments.
- There is a chance you’ll be the only cameraman or part of a team.
- The salary is usually paid as a fee depending how hard you work or how big he production is.
- Working hours can be long and irregular and may include shift work and nights. Work may come at short notice and
you’ll be expected to work indoors or outdoors and in all weather conditions.
- You could work anywhere in the UK or overseas and sometimes in difficult or dangerous conditions.
- You may have to work from a certain height which can effect those with a fear of it.

Job Role=https://www.reed.co.uk/jobs/digital-sales-executive-leeds/33296008?source=searchResults#/jobs/media-
digital-creative/media-sales
Digital sales executive
- A digital sales executive works with major international agencies to help with major international retailers.
- They are said to have an excellent reputation for developing people as individuals and reward well with certain
benefits that include bonus schemes of up to 30%.
- Workers will be responsible for building relationships with key stake holders and increase brand sales across retailers
media channels.
- You’ll also be expected to work closely with internal teams and identify opportunities for the brand to gain higher
exposure.
- You’ll also be expected to present data driven campaign ideas to the company as well.
- People working in this role should be able to demonstrate the ability to build relationships with decision makers both
over the phone and in person, to have excellent presentation skills, to work autonomously and have experience in
selling digital or media solutions working to sales targets.

Info-graphic Bibliography:
Put your info-graphic bibliography here.
•Anon. (Unknown year of publication). Director. Available: http://creativeskillset.org/job_roles/758_director. Last accessed
25th Sep 2017.
•Anon. (Unknown Year of publication). Games Developer Job Profile. Available: https://www.prospects.ac.uk/job-
profiles/games-developer. Last accessed 25th Sep 2017.
•Anon. (Unknown year of publication). TV or Film camera operator. Available:
https://nationalcareersservice.direct.gov.uk/job-profiles/tv-or-film-camera-operator. Last accessed 25th Sep 2017.
•Anon. (Unknown year of publication). Digital sales executive. Available: https://www.reed.co.uk/jobs/digital-sales-
executive-leeds/33296008?source=searchResults#/jobs/media-digital-creative/media-sales. Last accessed 25th Sep 2017.

Info-graphic:
Put your info-graphic design work here.

Research:
Describe how you located, retrieved and stored information:
I located the information for the info-graphic research on the internet by using job websites to find the jobs that were
related to my info-graphic design. These jobs include director, games developer, TV or film camera operator and digital
sales executive. I found the 4 of them on different websites so I could get more variety in terms of my research. These
websites include Creative skill set, prospects, national career service and reeds. The information was stored in my
notebook as a summary of the information I found and I wrote it down in my notebook before copying it up into
PowerPoint in my own words. The information that was recorded is about the pros and cons of owning a job and what the
job has to offer for the employees that decide to work under the employers for that job. The information was also stored
in the bibliography for referencing purposes to avoid copyright strikes and to prove where I got the information from.

Client research:
Put your client research here.
http://www.irn-bru.co.uk/advertising/new-fella-video
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
The client is Irn-Bru’s advertising section on the official Irn-Bru website. The link shown here is of an advert for Irn-Bru that shows a man trying to accept his
daughters new boyfriend but he can only cope by drinking Irn-Bru. The client makes adverts for the Irn-Bru drink and tries to tell a story to help promote the
drink. This particular story is very comedic and is supposed to be light-hearted and fun. They advertise products by using a simple and comedic narrative for
this particular advert and it shows that the drink can help people through tough situations, even if they are situations that you wouldn't think you would
need help with such as the one shown in this example. The appeal to this advert is that its funny and is relatable to fathers who have gone through a similar
situation to this along with showing the audience that an Irn-Bru is all they need to get through a difficult situation that they wouldn't think they would find
themselves in. This particular advert persuades the audience to buy the drink simply because of the comedy that the advert has and the relatability it gives
some of the audience.
Use screen shots, images and links to help show your research.

Client research:
http://www.irn-bru.co.uk/advertising/blind-date
Things to consider:
The client here is still an advert from Irn-Bru’s advertsing section on the official Irn-Bru website however it is a different advert compared to the last one. The
link shown above is to a video of Irn-Bru’s “Blind date” advert which shows a man attending a blind date that doesn’t quite go the way he plans as the
woman shown is clearly not his type and he manages to cope with the date by drinking Irn-Bru. The advert is trying to tell the audience that Irn-Bru helps
you through these difficult circumstances and it is good at showing scenarios that aren’t out of the ordinary but ones that anybody can find themselves in.
The client is once again trying to tell a funny story to advertise his product to his target audience and uses a relatively realistic story to create a sense of
relatability for some of the audience who may have been in a similar situation before which adds to the humour for those particular individuals. This is also
how the advert is so appealing to viewers as its comedy is unique and isn’t afraid to be a bit extreme sometimes which people find funny. This advert also
helps persuade the audience to buy this product due to the sense of realistic humour it has and how well along with getting people to believe it actually
works, well, some people.

Client research:
https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwj18o35t7HWAhVEOxoKHYbtD
mYQjRwIBw&url=https%3A%2F%2Fwww.pinterest.com%2Fpin%2F201536152045077945%2F&psig=AFQjCNEVKur3jrLeO4
JW0OWEXybBOqZOUg&ust=1505916857637335
Things to consider:
The client here is a poster that is been used to advertise Irn-Bru. I found this image on google and brought it across to this PowerPoint document. The link to
the original source is at the top of the page and the image is at the bottom. The poster shows a black and white image of a man and his daughter sat on a
chair, reading a book. The text to the left of it says “And the wolf said, whoever drinks daddy’s Irn-Bru gets their arms ripped off” and the text below that
states “See what Irn-Bru can do for you”. The main text is used for comedic effect and is supposed to elict a joyful response out of the audience which is used
to help get the audience to buy the product. The comedy here is quite mature and some people may find it to be quite dark which technically makes it ‘black
comedy’ but that shouldn’t matter too much. The comedy of this poster is that the father puts the Irn-Bru above his daughter in terms of priorities or it could
mean that he is willing to drill the message into her daughter just to keep her from drinking Irn-Bru. The posters appeal is simply in its comedy and it would
only be relatable to someone who has had their kids drink their Irn-Bru in the past. The persuasion to buy this product also comes mainly from its comedy
and its relatability as well.

Client research:
https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwi8tuCRwrHWAhXFvBQKHXt5Ao
4QjRwIBw&url=https%3A%2F%2Fanearthwithoutgrammar.wordpress.com%2F2014%2F01%2F24%2Fhands-off-my-irn-
bru%2F&psig=AFQjCNEVKur3jrLeO4JW0OWEXybBOqZOUg&ust=1505916857637335
Things to consider:
The client here is once again of a poster which is been used to advertise Irn-bru. This image was also found on google and was brought across to the
PowerPoint document. The link to the original source is at the top of the page and the actual image is at the bottom of the page. The main text on the poster
states ”Give us your Irn-Bru or I’ll snog you”. This text is used for comedic effect as it acts as on its own it can be taken either as a threat or a romantic gesture
but the inclusion of the old guy makes it more of a threat which is what makes this poster so funny. Unlike the other poster, this one does not have the other
text at the bottom which serves as a motto for all the other drinks but, this may be because this version of this particular poster does not have it. The appeal
of this poster once again comes from its comedy and its ability to make the audience laugh and the audience doesn’t realise for a second or two that it is
actually an advert for Irn-Bru which comes as a shock to those who are unfamiliar with Irn-Bru adverts which adds to its appeal for new audience members.
The poster also persuades the audience to buy the product using the same comedy that I just talked about as people feel inclined to buy Irn-Bru after
laughing at their adverts.

Client research:
http://www.irn-bru.co.uk/advertising/mum
Things to consider:
The client here is Irn-Bru again and this is another advert from their official page. This advert is called ’mum’ and its about a guy who brings his friends to his
house but his mum is showing a bit too much and the son takes a sip of Irn-Bru every time the situation gets too awkward for him. The advert is also trying to
tell the audience that Irn-Bru helps get through all the awkward situations that may or may not happen which now appears to be the adverts motto and
general theme throughout all the trailers and adverts that Irn-Bru makes. The story is trying to be funny and that is Irn-Bru’s main selling point and way to
get the audience to buy their product. The comedy in this advert is that the son is trying to cope with his friends ogling his mum and his mum been a bit
revealing, considering her sons friends are over, which then follows into the situation getting even more awkward as she embraces her son followed by
asking for a group hug from his friends however, this part isn’t shown and is only stated before cutting out. The appeal behind this advert is once again its
sense of humour and how one can relate to this specific event occurring as well which means that comedy is there main focus even if that comedy is a little
questionable at times. The persuasion behind this product is also the comedy as its sense of humour also gets the audience to buy the product and in some
cases, its ability to give people confidence and be able to get through these difficult and awkward situations that some people find themselves in.

Client research:
https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwj-8tSm8LPWAhUJi1QKHWGEC-
UQjRwIBw&url=http%3A%2F%2Fwww.advertolog.com%2Firn-bru%2Fprint-outdoor%2Fsuck-
478405%2F&psig=AFQjCNF_UBOOeKf4s-ZewSctMkixIEWkZg&ust=1506000789297447
Things to consider:
This client is also Irn-Bru and this is another one of their poster ads used to advertise and sell the Irn-Bru drink. The image shown at the bottom was found
on google and brought along to the PowerPoint document that you see here. The link to the original image is up above here. This poster shows a black and
white image of a woman seemingly giving CPR to a man. Its possible he could have drowned as there appears to be sand in the background so he is most
likely on the beach. The text to the left of the image states ”If I suck hard enough, maybe I can get my Irn-Bru back”. This text gives the idea that instead of
the woman giving CPR, she is trying to get the Irn-Bru out of his body so she can drink it. The humour in this poster is that she may look like she is trying to
save him but she doesn’t actually care about him, she cares about the Irn-Bru. The text can also be interpreted about something dirty which can add to the
humour if your maturity isn’t quite up to date yet that is. The appeal in this poster is once again, the comedy and how it makes the audience laugh or at least
feel good somewhat when they read it, if only a little bit. It persuades the audience to buy Irn-Bru mainly because of its humour and the way it makes the
audience laugh but it also persuades the audience by its “what can Irn-Bru do for you” message at the bottom of the poster which is basically inviting the
audience to come and buy it which can be taken as the poster persuading the audience to buy the product.

Market research:
Put your market research here.
https://youtu.be/5RaJ8_tGNb8?list=PLCIVZWq1FAwdW2oKX3DyUkb4VFa-tOgQ1
http://www.irn-bru.co.uk/all/xtra
https://youtu.be/Infrgy5o8xc
Things to consider:
What market is your client part of, who is their competition?
Irn-Bru is a part of the fizzy drinks market and they compete against other fizzy drinks to become the no 1 most consumed fizzy drink. The link shown above
is to a YouTube video of a Coca-Cola advert that was broadcasted during Christmas to celebrate the Christmas spirit. The video is mostly silent aside from the
music playing in the background which is a remixed version of ‘Taste the Feeling’ which is Coca-Colas trademark song and is used in almost all of their newer
adverts. This version of the song is slower compared to the ones used in the other adverts and has a Christmas feel to it as it uses jingles and other similar
noises, like the ones you would expect to hear in other Christmas songs. The visuals in the advert has a small boy deliver coke to various people that most
likely mean a lot to him however, the people he delivers them too never see him in the advert. In comparison to Irn-Bru, the advert doesn’t really use
comedy which Irn-Bru does use as that is their primary advertisement theme whereas coke uses happiness and fun as its general theme. Coke uses a lot of
red and black in its adverts as these are primary colours for coke. These hidden things include the colours of clothes e.g. the boys coat is coloured red, the
general theme is Christmas which uses a lot of red and sometimes black as well, the main characters of the adverts have darker skin colours which goes with
the black on coke zero, there is also the snow which is white and this goes with the colour of diet coke as it has white and red instead of red and black. Irn-
Bru on the other hand uses orange in its adverts as most of the characters have ginger hair and some are wearing orange accessories such as an orange t-
shirt, a polo shirt with orange stripes, yellow subtitles (can be taken for an orangey colour), an orange bin, orange towels along with the Irn-Bru cans in the
advert. The blues come in on one of the characters jacket, the car, some of he towels and the ice box. This advert also uses humour to appeal to the male
target audience as the humour is quite immature and ‘boyish’ and a lot of the characters are male too. The Fanta advert uses mainly orange colours in its
advert as these colours are what you find on a Fanta can, its their colour. The advert doesn’t have any people in it but it is instead an animation which means
that it is most likely aimed for kids and teenagers.

Market research:
Put your market research here.
https://youtu.be/G1latJ7K8zc
Things to consider:
What market is your client part of, who is their competition?
The first link is to a video of a Sprite advert on YouTube. The video is pretty old but its still an advert and it is pretty popular as well. The video shows a couple
of teenagers playing basketball which follows up with them deciding to go for a rest but one of them drinks sprite, takes his shirt off and jumps into the
basketball court which turns into a pool. They then splash around for a bit and have fun in the pool for a while before the ad ends. The advert uses some
green in the form of the basketball court and the trees and greenery in the background as well along with the colour of the sprite bottle. The water in the
advert is also a green colour as well. The use of the teenagers and the basketball course tells me that this advert is aiming the ad at teenagers and people
who may be slightly younger. The advert isn’t trying to be funny like Irn-Bru as comedy isn’t sprites focus point and it instead decides to focus on some weird
and unorthodox themes that don’t really make much sense e.g. The basket ball course magically becoming a swimming pool. Essentially the theme in sprites
advert uses an anti-realist formula in the hopes of getting the audience to be amazed or simply confused whereas other fizzy drinks tend to be a bit more
realistic like Irn-Brus relatable comedy moments. The advert also uses next to no dialogue so the characters aren’t developed which can be seen s a good
thing as people watching the adverts aren’t really going to get emotionally attached to characters in an advert. Their simply teenagers having fun and that’s
all the audience needs to know.

Audience research:
Put your audience research here.
http://www.irn-bru.co.uk/all/xtra
https://yougov.co.uk/opi/browse/Irn_Bru
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
The Secondary research I got from YouGov states that Irn-Bru is quite well liked its audience in England as most people who voted on this page voted that
they really enjoy it, the number for this being 554 hearts, and the second highest rated statistic being that people kind of enjoyed which sits at 540. These
statistics tells me that most of the people who voted on this particular page enjoyed Irn-Bru to a good standard however this question can’t really be
classified as fair as most of the people who visit this page may like it any way as most people who dislike something will attempt to stay away from it. Most
people who like Irn-bru are male as this is Irn-Brus target audience anyway, this is the most likely due to the type of advertising that Irn-Bru does which is
comedy. Most of the audience members are fairly young as well according to the website which is most likely due to the fact that fizzy drinks are more
popular for kids as adults are more likely to drink alcohol compared to fizzy drinks. The people that like Irn-Bru appear to be a part of the far left in terms of
politics which doesn’t really matter that much compared to the other information they have and considering that this is a drink and politics isn’t really
relevant here but for research sake, I included it here.

Audience research:
Things to consider:
Question 1-What Gender are you?
This is the primary research that I conducted for this PowerPoint. This is the first question of a survey that the class conducted about fizzy drinks. There are
15 people who were in this survey. The first question is about what gender you are and there are 3 options, Male, Female and other. In this question 9
people answered male, 5 people answered female and 1 person answered other. To some this up, the majority of people in this class are male and the
females and other options are the minority. The average time it took to answer each question for males was 4.96 seconds, for females it was 4.80 seconds
and 1.94 seconds for other. This question is used make it easier to see if gender effects the answer to these questions that follow and also to help organise
the data from the survey.

Audience research:
Things to consider:
Question 2- What age range are you?
This is the second question for the survey that was done in class about fizzy drinks. There are still 15 people in this survey. This second question is about how
old the people are in this class and there are 3 options, 14-16, 17-19 and 20-24. In this question 4 people answered 14-16, 10 people answered 17-19 and 1
person answered 20-24. To sum this up, the majority of people are 17-19 and the other age groups are the minority in this class. The average time the
people aged 14-16 took to answer this question was 4.20 seconds, people aged 17-19 took 5.50 seconds to answer and the people aged 20-24 took 7.61
seconds to answer. This questions is also used to see if age can effect the types of things people like as well but, it can also be used to get to know the
audience a little better to help with organising research.

Audience research:
Things to consider:
Question 3-What is your favourite fizzy drink?
This is the third question in the survey for the class that is about fizzy drinks. Despite the fact that there were 15 people in this survey, only 14 people
answered this question. This question finally goes onto the important part of the survey which is questions on fizzy drinks. This question has 4 options, Coca-
Cola, Fanta, Irn-Bru and I don’t like fizzy drinks. In the class 5 people picked Coca-Cola, 5 people picked Fanta, 2 people picked Irn-Bru and 2 people picked I
don’t like fizzy drinks. To sum this up the majority picked Fanta and Coke and the minority don’t like fizzy drinks and picked Irn-Bru. The average time people
took to decide that Coke was their favourite drink was 9.28 seconds, people who decided on Fanta took 8.30 seconds, people who decided on Irn-Bru took
6.20 seconds and those who don’t like drinks took 4.91 seconds to decide on their answer. This question is just a straight to the point question that is finally
relating to what this survey is about.

Audience research:
Things to consider:
Question 4-Do you prefer the sugar free version of the drink?
This is the fourth question on the survey about Fizzy drinks. Unlike last time, all 15 people answered this question. This question is about if you prefer the
diet versions of drinks or not and there are 2 options, yes and no. In this question 4 people said yes and 11 people said no. The people that answered yes
took 5.64 seconds to answer this question average and the people that said no took 5.80 seconds to answer this question on average. This question is a
straight forward question that doesn’t take much to analyse and doesn’t need much explaining.

Audience research:
Things to consider:
Question 5-Have you ever tried Irn-Bru?
This is the fifth question in the survey regarding fizzy drinks. This question also has 15 people in it like the others. This question is simply asking if have ever
tried Irn-Bru before and it has 3 options yes, no and maybe however, I believe that the latter option is rather pointless as most people would remember if
they’ve ever had a drink before. In this question 10 people said yes, 5 people said no and no one said maybe. The people that answered yes took an average
of 4.40 seconds to answer, people who said no took an average of 4.09 seconds and those who said maybe took 0.00 seconds to answer because no one
picked maybe. This question is another straight forward question that doesn’t need to be analysed or explained but, is just useful for the survey.

Audience research:
Things to consider:
Question 6-Have you ever seen an advert for the brand?
This is the sixth question in the survey for fizzy drinks shown to the class. This question has 15 entries like the other questions. This is another straight
forward question that asks if people have ever seen an advert for this brand (Irn-Bru) has 2 options, yes and no. Out of the 15 participants, 14 answered yes
and one person said no. The average time it took for people to choose yes was 3.19 seconds and the average time taken to answer no was 2.71 seconds. This
question is another question that doesn’t really need explaining as it is very straight forward and is just used to gather information for our survey.

Audience research:
Things to consider:
Question 7-Where have you seen this advert?
This question is the seventh question in the fizzy drink survey and it also has 15 participants just like last time and the times before that. This question is a
little more advanced and isn’t just a yes or no question like the ones before this one. The question asks where the audience has seen the advert and gives 4
options, on television, on social media, at a bus stop or the side of a bus or lorry. Out of the 15 people 9 said on television, 6 said on social media and 0
people said the other options. To sum this up the majority saw it on television and the minority saw it on social media. The average time it took to answer on
television was 7.43 seconds and the average time it took people to choose on social media was 8.77 seconds. This question was used to find out where
people find these adverts so they can put more money into the more popular options that were chosen.

Audience research:
Things to consider:
Question 8-What sort of media do you see the most?
This is the eighth and final question for this fizzy drink survey that has 15 participants and 15 people answering the question. This question is also slightly
more complicated and has 4 distinct options which are social media, posters, television and radio. 14 people chose social media and 1 person chose radio
followed by nobody choosing television or posters. The average time taken to answer social media took 7.45 seconds whereas radio took 14.19 seconds to
answer and the others took 0.00 seconds to answer because no one answered them. This question has a secondary goal which is also determining where to
place most of the advertising as the most popular choice would be where all their options go.

Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
I wanted to take the TV advert ideas to the group as the TV advert is what the group aspect of this project. I took the 3 ideas I had come up with to the
group, these being guy gets his lover pregnant and drinks an Irn-Bru when he finds out followed by him leaving afterwards, a man becoming Scottish after
drinking Irn-Bru followed by him preaching about Irn-Bru and throwing girders at people who refuse to drink it (not a very practical idea) and the final one
which is where a man who is drinking coke is rugby tackled and forced to drink Irn-bru by a Scottish guy followed by his mugging. I designed these 3 ideas
keeping comedy in mind as this is the central theme of Irn-Bru’s adverts and trying to make them dark but not too dark so, it wouldn’t offend anyone. The
advert designs I created involve the use of a Scottish man as Irn-Bru is native to Scotland and the use of them helps portray this message and inform people
on the drinks origins. Only one of the advert designs has a sense of relatability which is the former of the 3 ideas. The other two are pretty un-realistic which
can be a bad thing as the charm in Irn-Bru’s adverts come from how relatable it is for some people so and having girders been thrown at you, isn’t really
relatable or realistic and neither is been attacked by some random guy (well, for some people it is). The latter of the advert also sends a bad message for the
drink as nothing in the advert is really happy, its just some guy getting attacked and mugged and the attacker is the one representing Irn-Bru. Such an advert
would never be allowed to be shown to the public as it just sends a bad message. The advert I would most prefer to take to the group would be the first idea
as this sticks to the relatable comedy of the Irn-Bru adverts and doesn’t send a bad message for Irn-Bru either. The idea I least prefer is the second one as the
advert isn’t practical in the slightest which makes it extremely difficult to pull off and the editing would make the advert look bad. I also have no idea how to
design a proper story for this concept, unless I make it just as unrealistic and unpractical as the idea already is. The other advert is mixed for me as it isn’t
relatable and it doesn’t stick to the comedy that Irn-Bru has already established but

Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
The group idea for this project is a simple advert about a man who is seen walking down the street looking rather unhappy. He then goes to drink
from a bottle of water but is stopped by a stranger who slaps the water out of his hand and offers him some Irn-Bru claiming that it will help him
out. The man drinks the Irn-Bru and is instantly changed, the stranger smiles and nods his head as if to say well done and the man smiles back.
The two of them handshake and walk down the road together as if a friendship had just been kindled. This idea is the story idea that we have
come up with together and is based off of one of my original ideas on the mind map that was posted earlier and it takes some elements from
Tahmid’s concept as well. We initially came up with another idea for the group however it was a little too violent and gave a bad name to the
company so we changed to a more friendly advert which is the one shown above. The original idea was about a man who was drinking water and
is attacked by a scottish man who proceeds to mock him and steal his wallet. The drinks even appear to talk to him which is a rather pointless
idea that was just added in for a bit of fun but it didn’t really work that well so we had to remove it. The man that receives the irn-bru would be
played by Tahmid as he said that he would be fine playing any role so, we gave him this one. The stranger who would give the man Irn-Bru would
be played by me, Jack as I was the only on in the group who is a master of different voices and can keep a scottish accent consistently for about a
sentence or two. The cameraman would be Fintan as he is quite shy so, his role would best be suited towards being out of the view entirely. We
plan on filming the Ad at the back of college where it is quiet and we get something that vaguely resembles a street as well. We shouldn’t be
filiming for too long either as we already have a vague idea of what we need and this can be further developed in the planning stage of the
project.

Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

Planning Docs (Advergame):

Planning Docs (Print Advert):

Finished Stuff:
Finished pieces to be displayed on your blog.

Irn bru Pro Forma

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