2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
Producer: The work of a producer carries on from the beginning concept of the project all the way through to marketing and
distribution, therefore will oversee the whole production, ensuring that the entire process runs smoothly. They hire key team
members, control deadlines and budgets. They are the key piece in communication with other companies when dealing with
location, supplies and ownership, in addition to expressing to the production and post-production team on how the work is
coming along and if the deadline will be met with a high quality finish.
Director: The director is responsible for the creative concept of the production. They are the ones responsible for studying the
script and allocating how best it would be interoperated. They must have a good understanding of all areas of production in
order to be able to ensure that from the initial concept to the final edit, the same consistent idea is being worked towards. They
are the ones who will give direction to casting, camera crew, location, mise en scène, to create the whole idea and make sure it
all fits in with the genre, audience and concept.
Production Manager: In this role, you will find yourself responsible for the organization of all aspects of the scheduling and
budgeting of the production. They must ensure that deadlines are met, the product stays within ethical guidelines and that the
movement of the whole team runs as efficiently as possible.
3. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
Art Director: This role is based around making the Production Designer’s creative vision for all sets, location and mise en scene a
reality to give the production the desired appearance and feel, achieved by project managing the progress of the Art Department
team. They need to work closely with the script, ensuring that any important prop are present and to understand the way that
the script is being interpreted by the director so that that they can bring the concept into realisation.
Casting Director: This role leaves you responsible for the organization of selecting actors for each role in the production, making
sure that they meet the requirements set by the director and producer, through auditions and interviews. Once actors have been
selected, the casting director will also have to negotiate contracts with the cast.
Edit Producer : Although they do not work on location during the creation of footage, they come in later into the process to
supervise the editing process. They must be able to assess what would be technically achievable within the given budget and
deadline whilst also trying to create a product that is creatively unique.
Graphic Artist: The job involves creating all props with graphic or written elements, through free hand skill or computer drawing
software, all whilst coordinating with the director, producer and art director on how the piece should look to fit the desired feel
of the production.
5. Research:
Describe how you located, retrieved and stored information:
http://www.thecrewingcompany.com/industry-roles-production/ http://creativeskillset.org/job_roles/283_art_director
http://creativeskillset.org/job_roles/3077_casting_director http://creativeskillset.org/job_roles/3787_graphic_artist
http://creativeskillset.org/job_roles/3811_specialist_researcher
https://en.wikipedia.org/wiki/List_of_film_schools#United_Kingdom
https://womenandhollywood.com/resources/statistics/ https://en.wikipedia.org/wiki/List_of_highest-grossing_directors
http://www.salarytrack.co.uk/average-director-salary https://www.the-numbers.com/movies/franchise/Peter-Jacksons-
Lord-of-the-Rings#tab=summary
6. Client research:
Put your client research here.
Irn Bru is a soft drink of Scottish origin made by A.G. Barr plc, first introduced in 1901. The main location of production is
the Westfield plant in Cumbernauld and is primarily consumed by Scottish people living in Scotland, although also sold
around the world. The drink is predominantly recognizable by its bright orange colour. It is the number one selling soft
drink in Scotland, competing directly with global brands like Coca-Cola and Pepsi, unlike in the UK where it sits 3rd behind
the two. Only three people in the world know the recipe for Irn Bru; former chairman Robin Barr, his daughter Julie Barr
and unnamed Director. Its known as “Scotland's other national drink” after whisky It first became popular because it was
considered to be a healthy way to boost your energy by workers in industrial areas. McDonalds in Scotland first faced
backlash when they opened without serving Irn Bru.
7. Client research:
Put your client research here.
Irn Bru is best known for its intense orange colour and unique flavour. It contains 0.002% ammonium ferric citrate (iron),
32 flavouring agents, caffeine, two controversial colourings and sugar ( half the amount that was in the original recipe
since the recent sugar tax). Brand Portfolio Irn Bru (1901-2018) – original Irn Bru Sugar Free (1991-2001) Irn Bru XS (1995)
Irn Bru 32 (2006) Fiery Irn Bru (2011) Irn Bru XTRA (2016) Irn Bru (2018) – new recipe Packaging – Irn Bru is available in:
150ml can 250ml plastic bottle 330ml can 330ml glass bottle 355ml glass bottle (Canada) 500ml Value Can (formerly the
big summer can) 500ml plastic bottle (the most popular plastic bottle size) 600ml plastic bottle (Russia 750ml glass bottle
1 litre plastic bottle 1.25 litre bottle (Australia, New Zealand, Russia, UK) 2 litre plastic bottle 2.25 litre plastic bottle
(Russia) 2.5 litre bottle (UK “Big Bru”) 3 litre plastic bottle 5 litre Syrup containers Irn Bru is still available in 750ml reusable
glass bottles, which were able to be returned to the manufacturer in exchange for a 30p deposit paid on purchase. As a
result of a 40% drop since the 90s, Barr has deemed the washing and refilling of returned bottles “uneconomical” and
stopped the exchange on January 1st 2016.
8. Client research:
Put your client research here.
In 1980, low calorie Irn-Bru was launched, was relaunched in 1991 as Diet Irn-Bru and in 2011 as Irn Bru Sugar Free. Irn-
Bru has been the most popular drink in Scotland for a long time, with Coca Cola coming second. It’s third most popular in
the UK, out selling other big names such as Fanta, Dr Pepper and 7-Up. Due to its success in defending its home market,
Irn- Bru’s slogans used to be “Scotland's other national drink” referring to whiskey as well as “Made in Scotland from
girders”, referring to the bright orange rusty colour of the drink. In the summer of 2011, a limited edition Irn- Bru was
launched; Fiery Irn Bru. The cans design had been altered to black and orange and left a warm, tingly feeling once
consumed. The taste was to be traditional Irn-Bru with an aftertaste resembling ginger
9. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
10. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
11. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
12. Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
13. Market research:
Put your market research here.
What market is your client part of, who is their competition? Coca Cola dominates the market as the number one-selling
soft drink everywhere in the world other than Scotland, Iceland, Peru and the Middle East, where Irn Bru is top. Irn Bru is
the third top-selling soft drink in the UK.
14. Market research:
Put your market research here.
Sugar tax - Due to the sugar tax being introduced in the UK on soft drinks, Barr had to change the recipe for Irn Bru, which
caused a lot of controversy with fans of the drink, who were outraged with the decision. This led to drinkers stockpiling
the drink before the change, petitions to keep the old sugar percentage gaining 52,000 votes and cans being sold online
for as much as £52. - In 2015, the soft drink industry had agreed to not advertise their regular products to children under
16. - The main reason for this is to combat childhood obesity, as teenagers consume three times the daily recommended
amount of sugar- the biggest source being sugary drinks. - Most big supermarkets such as Tesco, Sainsbury’s and
Morrison's now require you to have some form of ID to prove you are at least 16 years of age before allowing you to
purchase drinks with a high sugar level, which has increased public health but made soft drink sales drop dramatically. - In
2017, all of A.G. Barr’s advertising will be focused on low and reduced sugar products. - Revenue over the whole industry
has fallen over the past five years, as health campaigns have been raising awareness about high sugar consumption and
the effects it has, which has led many consumers to switch to healthier alternatives. - Soft drinks make up about £4.2
billion in UK take-home sales, making it one of the biggest categories behind products such as alcohol and cigarettes. -
Sugar is the second-largest input cost in Irn Bru after packaging.
15. Audience research:
Put your audience research here.
• Primarily Male • Predominantly Scottish Market • 14-28 year olds • Football Fans • Typically More Left Wing “We do
not advertise controversially for the hell of it, we try and ensure they are absolutely right for the target audience” –
Chairman Robin Barr
16. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
17. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
18. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
All companies create adverts typically containing certain connotations that are regular throughout the history of their
campaigns, that link their adverts together and create brand identity. It allows a certain image or slogan to become
instantly recognizable to the public, as the same message gets spread through social media, billboards, TV adverts, radio
breaks and product placement. With Irn-Bru, it’s strong brand identity has been growing since 1930 when it’s first
advertising campaign began, and the most common things it can be recognized by are its colour scheme, the strong
Scottish national pride as well as its typically “pushing the envelope” style of advertising its products. • Inherently Scottish
Pride throughout the advert – Scottish flags, Scottish accent, traditional national dress. • Pushing the limits of usual
advertisement – play on words, innuendos, hidden meanings. • The continuous colour scheme of bright orange, white
and Scottish blue. • Due to the strong identity, when the public comes in contact with words, colours, images, or sounds
that can in any way be linked to past adverts, it reminds them of the product and encourages sales.
19. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
Due to the usual nature of Irn Bru marketing, there is a lot of room for error when dealing with controversy seeing as they
have had at least seven of their past adverts be flagged by the public for being offensive and upsetting. What the client
has asked for is new and creative but must be right for them, which is why there needs to be a strong feeling of brand
identity, using the familiar aspects of their marketing schemes, whilst also bringing something new and trying to avoid
adding more controversy to the company’s history. What would be the most productive way forward for the company
would be to create a new marketing scheme that is more positive, more open and to go against their past campaigns and
start a new chapter that pulls away from the controversial history it has. To go against the more undesirable part of the
company’s history but continuing it’s strong sense of brand identity, would mean taking things like Irn Bru’s national pride,
the uninterrupted colour scheme and the effect they exaggerate that the drink has on its consumers, and involving all of
those aspects into a positive, anti-bullying, non-offensive video that promotes a more open enviroment.
20. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
21. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
22. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
Scotsman playing the bagpipe wearing a kilt walking through a forest.
23. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
24. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Resources Characters – Actors Hero – male Victim - Jack 3 Bullies – 1 female, 2 male Group Members Cameraman – Allan
Props & Casting – Cameron Director - Jack Props Cape – used after hero drinks Irn Bru Box – to stand on by hero to add
height <connotation of bravery> Can/Bottle of Irn Bru Phone – texts between the hero and victim Location Benches by
the near underground car park Basic Shot Layout Extreme long shot of the college Shot of texts from boyfriend on boys
phone (establishes relationship) Bullies grab phone and start to tease him about being gay The boyfriend shows up to
meet up but sees the bullies He pulls out a bottle of Irn Bru and turns into a hero The Hero can now scare away the bullies
The couple hugs in front of the bench, camera zooms to the bottle
25. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
27. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
