2. Info-graphic Research:
Producer : The work of a producer carries on from the beginning concept of the project all the way through
to marketing and distribution, therefore will oversee the whole production, ensuring that the entire process
runs smoothly. They hire key team members, control deadlines and budgets. They are the key piece in
communication with other companies when dealing with location, supplies and ownership, in addition to
expressing to the production and post-production team on how the work is coming along and if the deadline
will be met with a high quality finish.
Director : The director is responsible for the creative concept of the production. They are the ones
responsible for studying the script and allocating how best it would be interoperated. They must have a good
understanding of all areas of production in order to be able to ensure that from the initial concept to the final
edit, the same consistent idea is being worked towards. They are the ones who will give direction to casting,
camera crew, location, mise en scène, to create the the whole idea and make sure it all fits in with the genre,
audience and concept.
Production Manager : In this role, you will find yourself responsible for the organisation of all aspects of
the scheduling and budgeting of the production. They must ensure that deadlines are met, the product stays
within ethical guidelines and that the movement of the whole team runs as efficiently as possible.
3. Info-graphic Research:
Art Director: This role is based around making the Production Designer’s creative vision for all sets, location
and mise en scene a reality to give the production the desired appearance and feel, achieved by project
managing the progress of the Art Department team. They need to work closely with the script, ensuring that
any important prop are present and to understand the way that the script is being interpreted by the director
so that that they can bring the concept into realisation.
Casting Director: This role leaves you responsible for the organisation of selecting actors for each role in
the production, making sure that they meet the requirements set by the director and producer, through
auditions and interviews. Once actors have been selected, the casting director will also have to negotiate
contracts with the cast.
Edit Producer : Although they do not work on location during the creation of footage, they come in later
into the process to supervise the editing process. They must be able to assess what would be technically
achievable within the given budget and deadline whilst also trying to create a product that is creatively
unique.
Graphic Artist: The job involves creating all props with graphic or written elements, through free hand skill
or computer drawing software, all whilst coordinating with the director, producer and art director on how the
piece should look to fit the desired feel of the production.
4. Info-graphic Research:
Specialist Researcher: The responsibilities of this job consist of working closely with the Production
Designer to solidify that every detail on sets is accurate and authentic to the time and location its set in, by
meeting with academics, historians, curators and experts, so that the production details match the story its
telling.
There are 21 film schools in the UK, 11 of which are internationally accredited by The International
Association of Film and Television Schools.
9. Client research:
Who is your client
Irn Bru is a soft drink of Scottish origin made by A.G. Barr plc, first introduced in 1901. The main location of
production is the Westfield plant in Cumnernauld and is primarily consumed by Scottish people living in
Scotland, although also sold around the world.
The drink is predominantly recognizable by its bright orange color.
It is the number one selling soft drink in Scotland, competing directly with global brands like Coca-Cola and
Pepsi, unlike in the UK where it sits 3rd behind the two.
Only three people in the world know the recipe for Irn Bru; former chairman Robin Barr, his daughter Julie
Barr and unnamed Director.
Its known as “Scotland's other national drink” after whisky
It first became popular because it was considered to be a healthy way to boost your energy by workers in
industrial areas.
McDonalds in Scotland first faced backlash when they opened without serving Irn Bru.
11. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
12. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
13. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
14. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
15. Market research:
What market is your client part of, who is their competition?
Coca Cola dominates the market as the number one-selling soft drink everywhere in the world other than Scotland,
Iceland, Peru and the Middle East, where Irn Bru is top.
Irn Bru is the third top-selling soft drink in the UK.
16. Market research:
Sugar tax
- Due to the sugar tax being introduced in the UK on soft drinks, Barr had to change the recipe for Irn Bru, which caused
a lot of controversy with fans of the drink, who were outraged with the decision. This led to drinkers stockpiling the
drink before the change, petitions to keep the old sugar percentage gaining 52,000 votes and cans being sold online for
as much as £52.
- In 2015, the soft drink industry had agreed to not advertise their regular products to children under 16.
- The main reason for this is to combat childhood obesity, as teenagers consume three times the daily recommended
amount of sugar- the biggest source being sugary drinks.
- Most big supermarkets such as Tesco, Sainsbury’s and Morrison's now require you to have some form of ID to prove
you are at least 16 years of age before allowing you to purchase drinks with a high sugar level, which has increased
public health but made soft drink sales drop dramatically.
- In 2017, all of A.G. Barr’s advertising will be focused on low and reduced sugar products.
- Revenue over the whole industry has fallen over the past five years, as health campaigns have been raising awareness
about high sugar consumption and the effects it has, which has led many consumers to switch to healthier alternatives.
- Soft drinks make up about £4.2 billion in UK take-home sales, making it one of the biggest categories behind products
such as alcohol and cigarettes.
- Sugar is the second-largest input cost in Irn Bru after packaging
17. Audience research:
• Primarily Male
• Predominantly Scottish Market
• 14-28 year olds
• Football Fans
• Typically More Left Wing
“We do not advertise controversially for the hell of it, we try and
ensure they are absolutely right for the target audience” –
Chairman Robin Barr
18. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
19. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
20. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
21. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
22. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
23. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
24. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
25. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
26. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
27. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
28. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
