Project Welcome Home & Social Media

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Project Welcome Home & Social Media

  1. 1. Project Welcome Home on social media How to best engage with your community on social media
  2. 2. 1.28 BillionFacebook users
  3. 3. 255 MillionTwitter users
  4. 4. 75%of JCC members have smartphones
  5. 5. “Though social media has been embraced by younger active-duty troops, older veterans are the largest users of VA sites such as Facebook. “ 40% of veterans using VA Facebook pages are 45+ 9% are younger than 25. Brandon Friedman VA's director of online communications
  6. 6. What do I post? •  80% Jabs – Sharing stories through micro-content, originally curated •  20% Hooks – Event promotion (Veteran’s Day programs, July 4th programs, Vet Togethers, etc)
  7. 7. Share Stories “Veteran of the Day”
  8. 8. Share Stories Relevant National Days/Weeks
  9. 9. Share Stories Storyboards
  10. 10. Share Stories Trends (such as TIL, TBT)
  11. 11. Share Stories Curate relevant news
  12. 12. Share Stories Event photography
  13. 13. Best Practices •  Curate good content. •  Ask questions. •  Ask for users to share. •  Engage in discussion. •  Dedicate time to social media.
  14. 14. Curation Suggestions •  Google alerts •  Follow fellow pilot program JCCs •  Event photography •  Story gathering project
  15. 15. Event Promotion ”Sign up now”
  16. 16. Event Promotion Facebook Events
  17. 17. Be searchable
  18. 18. Questions?
  19. 19. jcca.me learn, share, and grow
  20. 20. Dedicated space for Project Welcome Home materials. Coming soon •  Marketing resources •  Training materials •  Best practices
  21. 21. Questions?

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