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Project Welcome Home & Social Media

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Project Welcome Home on social media How to best engage with your community on social media
1.28 BillionFacebook users
255 MillionTwitter users
75%of JCC members have smartphones
“Though social media has been embraced by younger active-duty troops, older veterans are the largest users of VA sites such as Facebook. “ 40% of veterans using VA Facebook pages are 45+ 9% are younger than 25. Brandon Friedman VA's director of online communications
What do I post? •  80% Jabs – Sharing stories through micro-content, originally curated •  20% Hooks – Event promotion (Veteran’s Day programs, July 4th programs, Vet Togethers, etc)
Share Stories “Veteran of the Day”
Share Stories Relevant National Days/Weeks
Share Stories Storyboards
Share Stories Trends (such as TIL, TBT)
Share Stories Curate relevant news
Share Stories Event photography
Best Practices •  Curate good content. •  Ask questions. •  Ask for users to share. •  Engage in discussion. •  Dedicate time to social media.
Curation Suggestions •  Google alerts •  Follow fellow pilot program JCCs •  Event photography •  Story gathering project
Event Promotion ”Sign up now”
Event Promotion Facebook Events
Be searchable
Questions?
jcca.me learn, share, and grow
Dedicated space for Project Welcome Home materials. Coming soon •  Marketing resources •  Training materials •  Best practices
Questions?

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