Preschool California Social Media Presentation


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Social media presentation given in early October for Preschool California. Revised to include newest statistics.

This presentation uses a slide and some data from a very useful and popular slideshow called "What the F*** is Social Media" which is available on SlideShare.

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  • 1.Our details, subscribers, and how many have watched our videos2. How to interact with us3. Our most watched video and its details
  • List of Our Fans – huge increase in fans from the debut email; most of our users are on Fbook, which makes sense since it’s seen as a more trustworthy, reliable sense of communication. Most people were just getting on fbook by the time Twitter happened…Share photosVarious forms of interaction with our fansLinks, images and excerpts for viewers
  • 140 Characters Followers and following Direct messages (similar to email) Trending topicsAll of my tweets and all the tweets of those I’m following
  • @ users and Retweets
  • URL shorteningHashtags as keywords
  • Preschool California Social Media Presentation

    1. 1. Preschool California in the Social Media Sandbox<br />
    2. 2. “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” – Wikipedia <br />Slide from “What is Social Media?” SlideShare<br />
    3. 3. Why Should Preschool California Hop into the Social Media Sandbox?<br />
    4. 4. Reason 1: Over 2/3 of the global Internet population is on a social network. Nielsen report, 2009<br />Image from Flickr User Starbuck77. Data from “What is Social Media?” SlideShare Presentation<br />
    5. 5. Reason 2: According to a recent survey, 3 out of 4 non-profits have some kind of social media presence. NTEN, 2009 Survey<br />Image from Flickr. Data from “What is Social Media?” SlideShare Presentation<br />
    6. 6. Reason 3: Visiting a social networking site is now the 4th most popular online activity—ahead of checking personal email. – Nielsen report, 2009<br />Image from Data from “What is Social Media?” SlideShare Presentation<br />
    7. 7. Reason 4: We can reach our audiences.From the grassroots…<br />42%<br />Twitter users have children; of those, over 40% have children under 11 years old<br />
    8. 8. … to our partners, allies and other ECE advocates.<br />
    9. 9. “<br /> If you’re not on a social networking site, you’re not on the Internet.– IAB Report on Social Media and AdvertisingApril 2008 <br />
    10. 10. What Can Social Media Give Us?<br />
    11. 11. Access to grassroots audience<br />Up-to-date news source<br />Timely, immediate action<br />Increased web traffic and e-list<br />
    12. 12. Our Social Media Purpose<br />
    13. 13. awarenessof ECE, Preschool California, and our relationship with other stakeholders<br />participation in advocacy campaigns and information sharing<br />ECE engagement in social media<br />Increase<br />
    14. 14. Our Social Media Strategy: (Hopefully!) A Focused, Thoughtful Effort<br />
    15. 15. What Are We Doing with Our Social Networks?<br />Youtube: video repository<br />Facebook: Fan Page<br />Flickr: Photo Repository<br />Twitter account<br />
    16. 16. YouTube<br />
    17. 17. Flickr<br />
    18. 18. Facebook<br />
    19. 19.
    20. 20. Twitter<br />
    21. 21.
    22. 22.
    23. 23.
    24. 24. Staying Organized<br />
    25. 25. How Do We Measure Our Progress?<br />Link tracking<br />Facebook and Twitter statistics<br />Twitter Growth<br />11/21: <br />465 followers<br />7/15<br />65 followers<br />03/25<br />790 followers<br />6/03<br />22 followers<br />01/10<br />598<br />followers<br />9/10: <br />181 followers<br />Trial period<br />Brittney tracks gub candidates<br />Official debut<br />
    26. 26. What’s on the Horizon<br />Twitter gubernatorial debate<br />Advocacy campaigns<br />How can Preschool California work together to further this effort? <br /> Policy updates<br /> Field updates<br /> Giving our users “insider” information<br />
    27. 27. Thank You! <br />Questions? <br />All unmarked images in this presentation are from <br />