❤️Amritsar Escort Service☎️9815674956☎️ Call Girl service in Amritsar☎️ Amrit...
Bringing the Social Media Revolution to the Last Frontier
1. Bringing the Social Media Revolution
to Health Care in The Last Frontier
Lee Aase
Mayo Clinic Center for Social Media
September 12, 2014
2. THE Book on Social Media in Health
Care
• Essays from 30 thought
leaders
• The “Why?” of social media
in health care
• Net proceeds fund patient
scholarships
• Available on Amazon and
discount bulk orders on
CreateSpace (with offer
code Z4L7DBSN)
6. Mayo Clinic Center for Social Media
• The Mayo Clinic Center for Social Media exists
to improve health globally by accelerating
effective application of social media tools
throughout Mayo Clinic and spurring broader
and deeper engagement in social media by
hospitals, medical professionals and patients.
• Our Mission: Lead the social media revolution in
health care, contributing to health and well
being for people everywhere.
8. Social Media Health Network
• Membership group associated with Mayo Clinic
Center for Social Media
• For organizations wanting to use social media to
promote health, fight disease and improve
health care
• Much content available through free Guest
account
• Dues based on organization revenues, and
individual paid memberships also are available
9.
10. Social Media Residency
• One-day crash course
• Intro to tools and hands-on experience
• Strategic framework for application
• 9/22 Baltimore
• 10/20 RST
• 11/10 Jacksonville
13. Agenda
• How social networking helped to build Mayo
Clinic and its brand
• An introduction to essential social media tools
• Bottom-line benefits of applying social media:
Three Case Studies
• Social Media Serendipity
71. By the Numbers:
Internet, Mobile and Social Networking
• 87% of U.S. adults use the Internet
• 91% own a cell phone; 63% use mobile Internet
• 78% of Internet users watch online videos
• 72% looked online for health information within
the past year.
• 7 in 10 have a profile on a social networking site
• Facebook 67%
• Twitter 16%
• Instagram 13%
• Tumblr 6%
Source: Pew Internet & American Life Project
94. Social and Traditional Media Synergy
• YouTube video leads to USA Today story
• USA Today story leads to #wristpain Twitter chat
with explanatory videos and trainee list
• Twitter chat leads to patient procedure and blog
post
• Blog post leads to USA Today story
99. Case Study #3:
Patient Education Collaboration
• Traditional, scripted patient education videos are
costly and limited in application
• More demand than we can afford to supply
• Exploring alternative for videos covering FAQs
• Short, procedurally focused videos are ideal
• Huge potential savings (or expansion of video
availability)
• Crossover potential for demand generation
100.
101.
102.
103. Calculating ROI
• Cost of shooting and editing < $200
• Cost of storage: $0
• Cost of distribution: $0
• Value of time saved
• (NG pts/year x minutes/pt x $/hr/60 x self-serve
%): $?,???
• Increase in patient satisfaction: $?,???
• Other “marketing” benefits: $?
104. Mayo Clinic Center for Social Media Strategy
• Represent Mayo Clinic well as a institution in
general-purpose social networking platforms
• Consult with Mayo stakeholders in developing
integrated social media strategies and provide
resources for execution (“Teach a man to fish...”)
• Professionalism Standards (Fishing etiquette)
• Platform Development (Fishing poles/nets)
• Training/Consultation (Fishing lessons)
• Offer these resources to peers and gather
community to develop and share best practices
through the Social Media Health Network
108. Power, Flexibility of Community Platform
• Some content can be universally available
• Various levels of access based on individual
permissions for logged-in users
• Mobile optimized
• Option to link to Facebook, Twitter, LinkedIn
accounts
• Customization opportunities with possible cost
sharing on generally applicable feature requests
• Secure, HIPAA-compliant groups
118. Closing Case Study: Cardiac
Amyloidosis Videos
• Improving quality of information available to
patients worldwide
• Saving time, deepening conversations
• Referrals
• Academic standing and research opportunities
137. Results to Date
• More than 10 million views on YouTube
• Over 1.5 million on Sharing Mayo Clinic
• From 200 views/month to 5,000 views/hour
• Validation of SMUG Thesis #26
138. #26: Your mileage may vary, but
you’ll go a lot further if you get a
car.
139. For Further Interaction:
• Google Lee Aase or SMUG U
• @LeeAase on Twitter
• For Social Media Health Network information
• http://network.socialmedia.mayoclinic.org/
mccsm/joining-the-network/
• Contact Mayo Clinic Center for Social Media
• By email: socialmediacenter@mayo.edu
• By phone: 507-538-1091