It’s Not the Intern’s Job
Social Media & Arts Marketing

January 2014
Facebook

Website

The Samuel Field Y
Presents

FAmily PLAY day

Digital Displays

January 5, 2014
11:30 AM - 12:30 PM

Lu...
Our Life is Filled With Screens
Our Life is Filled With Screens
75%

of JCC members and participants have smartphones

State of Digital Media in JCCs
50+%

of JCC members and participants are on Facebook, but only 1 in 10 wants
to hear about new programs and services thro...
Outbound vs Inbound Marketing
Facebook Reach
Not an Advertising Platform
Tell Stories
POSITIONING
MISSION

TEST &
EXPERIEMNT

GOALS

Strategy
INTEGRATED

WHO

Metrics
WHAT WORKED?
WHAT DIDN’T?

Audience

ROI ...
Add value
Micro-content
Build Brand
Original & Curated

Jabs
Storyboards
User Generated Content
Trends - #tbt
Current Event Commentary
TIL - Today I Learned
Quotes
Quotes
Quiz
Quiz
Custom Graphics
Powerful Stories
1. Film Festival
2. Theater Production
3. Artist Gallery

Throw Some Jabs
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Social Media & Arts Marketing

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Social Media & Arts Marketing

  1. 1. It’s Not the Intern’s Job Social Media & Arts Marketing January 2014
  2. 2. Facebook Website The Samuel Field Y Presents FAmily PLAY day Digital Displays January 5, 2014 11:30 AM - 12:30 PM Lunch option 12:30 PM - 1:30PM 58-20 LITTLE NECK PKWY LITTLE NECK, NY 11362 JOIN US FOR A PROGRAM FOR THE WHOLE FAMILY! 30 MINUTES OF INDOOR GYMNASTICS PLAY 30 MINUTES OF FAMILY ZUMBA FOR CHILDREN 3 -10 YEARS OLD WITH THEIR FAMILIES 1 ADULT & 1 CHILD = $15 EACH ADDITIONAL FAMILY MEMBER = $7 Lunch Option: Pizza and Drink = $5 per person CALL OR EMAIL FOR MORE INFORMATION OR TO REGISTER 718-225-6750 DANIELLE X263 DHERSCH@SFY.ORG NANCY X228 NAMALFITANO@SFY.ORG Flyer Typical JCC Marketing Process Email
  3. 3. Our Life is Filled With Screens
  4. 4. Our Life is Filled With Screens
  5. 5. 75% of JCC members and participants have smartphones State of Digital Media in JCCs
  6. 6. 50+% of JCC members and participants are on Facebook, but only 1 in 10 wants to hear about new programs and services through Facebook. State of Digital Media in JCCs
  7. 7. Outbound vs Inbound Marketing
  8. 8. Facebook Reach
  9. 9. Not an Advertising Platform
  10. 10. Tell Stories
  11. 11. POSITIONING MISSION TEST & EXPERIEMNT GOALS Strategy INTEGRATED WHO Metrics WHAT WORKED? WHAT DIDN’T? Audience ROI / SROI PARTNERSHIPS TIMING SOCIAL MEDIA PROCESS Promotion INTEGRATED ADS PERSONAS PERSONAL CONNECTIONS TOOLS LIFESTYLE DEVICES Platform JABS Content RIGHT HOOKS BEST PRACTICES MEDIA FORMATS
  12. 12. Add value Micro-content Build Brand Original & Curated Jabs
  13. 13. Storyboards
  14. 14. User Generated Content
  15. 15. Trends - #tbt
  16. 16. Current Event Commentary
  17. 17. TIL - Today I Learned
  18. 18. Quotes
  19. 19. Quotes
  20. 20. Quiz
  21. 21. Quiz
  22. 22. Custom Graphics
  23. 23. Powerful Stories
  24. 24. 1. Film Festival 2. Theater Production 3. Artist Gallery Throw Some Jabs

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