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Benefits and pitfalls of using social networking sites (#fedcomms 2011)

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My slides from session A3 at the National Housing Federation 10/03/11.

Benefits and pitfalls of using social networking sites

(part 2 from freebridge community housing at housing.org.uk with all other session slides)

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Benefits and pitfalls of using social networking sites (#fedcomms 2011)

  1. 1. A3: Benefits & Pitfalls of using social networking sites Luke Williams, Michelle Playford & Jamie Williamson
  2. 2. Part 1 Benefits and pitfalls of using social networking sites – an overview and introduction Luke Williams , director, SocialTech
  3. 3. Session focus <ul><li>Is social networking the right tool for you? </li></ul><ul><li>Explore what social networking sites can achieve </li></ul><ul><li>How to sell the idea to your board or executive </li></ul>
  4. 4. = building a business case
  5. 5. Building a business case <ul><li>Why social media matters </li></ul><ul><li>Benefits and opportunities </li></ul><ul><li>Regulatory considerations </li></ul><ul><li>Best Practice </li></ul>
  6. 6. Why social media matters <ul><li>30 million active Facebook users in UK *1 </li></ul><ul><li>YouTube 2 nd highest search volume *2 </li></ul><ul><li>59% access internet on a mobile *2 </li></ul><ul><li>84% use social networking sites in UK *3 </li></ul><ul><li>*1 Facebook announcement at TFMA (Mar 2011) *2 Hitwise Intelligence (Aug 2010) *3 SocialTech & Liz Lean PR survey (Feb 2010) </li></ul>
  7. 7. Benefits and opportunities <ul><li>Main investment is time </li></ul><ul><ul><li>Measure and monitor progress </li></ul></ul><ul><li>Improve comms. with wider community </li></ul><ul><ul><li>Press, industry figures, business community etc </li></ul></ul><ul><li>A direct channel to tenants </li></ul><ul><ul><li>Encourages feedback </li></ul></ul>
  8. 8. Improving feedback
  9. 9. Regulatory considerations <ul><li>ASA CAP Code (extended 1 st March 2011) </li></ul><ul><ul><li>“ Marketing comms. ...such as social networking sites like Facebook and Twitter” asa.org.uk </li></ul></ul><ul><ul><li>Ensure that all your communications are legal, decent, honest and true </li></ul></ul><ul><li>TSA Regulatory Framework </li></ul><ul><ul><li>Tenant Involvement and Empowerment (1) </li></ul></ul><ul><ul><li>Neighbourhood and community (4) </li></ul></ul>
  10. 10. Best Practice <ul><li>Listen and engage before marketing </li></ul><ul><li>Expect positive and negative comments </li></ul><ul><li>Pay it forward </li></ul><ul><li>Be prepared – policy & strategy </li></ul><ul><li>Add value </li></ul><ul><li>Be transparent, consistent and honest </li></ul><ul><li>Set the right frequency </li></ul><ul><li>A.I.D.A. </li></ul>
  11. 11. BLOG: socialtech.biz TWITTER: @socialtech
  12. 12. Part 2 Freebridge Community Housing use of Facebook and Twitter case study Michelle Playford , Assistant Director of Communications and Customer Engagement, Freebridge Community Housing Jamie Williamson , Communications and Customer Engagement Officer, Freebridge Community Housing
  13. 13. Part 3 Panel discussion Chair: John Pierce , Campaigns Executive, National Housing Federation
  14. 14. end of slides – part 2 is available at housing.org.uk Background used under c.c. from VictoriaPeckham

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