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Voluntary Norfolk social media for charities - 24 Nov 2010

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Kate Elliott

Slides from first social media for charities course held in Clover Hill Village Hall, Bowthorpe on 24th November 2010. This course was delivered by Kate Elliott of Active Marketing & Design for SM Associates, affiliated to Voluntary Norfolk.

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Social Media Workshop Kate Elliott
What is Social Media? Web 2.0 A category of websites that is based on user participation and user-generated content Share, discuss, recommend, word of mouth, communicate, exchange www.facebook.com www.blogger.com or www.wordpress.com www.youtube.com www.twitter.com www.linkedin.com
What is NOT Social Media? Spending all day chatting online to your mates about weekend plans Spamming Broadcasting sales messages without listening to customer feedback
Why should I care about using social media for my organisation? • Twitter had 18 million global users at end of 2009 – mashable.com • Facebook now has over 500 million active users; more than half of which visit the site at least once a day – Facebook.com • Facebook is the second most visited website in the UK (7.14% of visits in July 2010) – mashable.com • “The age of the average web 2.0 (ergo social media) user is 33” - PC World • 44% of UK residents have a social media profile • 8% increase in 2010 in people who have commented on blogs • 23% - 45% of UK web users now access content via a mobile phone •It’s FREE!!!
Purposes that people use social media for (UK) 0% 5% 10% 15% 20% 25% Checked newsinformationweathersports results Got information on local leisure, e.g. restaurants, clubs, pubs, etc. Downloaded mapsdirections Communicated with someone via a social networking site. Created updated a personal profile on a social networking site e.g. myspace bebo facebook Financialstock market informationtrading Women Men
Reasons for joining social networking sites
How to Use Social Media for Your Organisation • Integrate with current website • Trial and error • Inform and educate • Encourage and engage conversation • Be helpful and share expertise • Be honest and true to your brand/ethics
Tip & Tactics • Select your tone of voice – consistent with brand • Don’t be too “salesy” • Help and share • Take care with automating content • Watch & listen before you “speak” • www.bit.ly and www.tinyurl.com
Ask questions & engage “We have noticed in increase in calls to our helpline about …. – have you noticed a similar problem?” “Join our survey about women and equality here: http://www.surveymonkey.com” “How are your pets coping with the bad weather? Post your snow pics here” “We have been working through the night on this rescue project” (pic and link to full story on own web) “We’ve received a flood of donations to our charity shops this week (pic)”
www.twitter.com • Noticeboard • Reaches wide audience • Tweeters don’t donate • Raise awareness, ask questions & recognise supporters • #journorequest #charitytuesday • Freebridge 24 – www.twitter.com/freebridge
www.twitter.com
www.facebook.com • Established in US for students • Retains very “social” image • Balancing public/personal profile • Groups vs fan pages • Redwings & Spillers Horse Feeds • 15,500 fans
www.youtube.com • Video sharing channel • Rich media content • 2nd largest search engine • World Horse Welfare – 1 million viewers • Supports PR activity – news channels love it! • 5-10 min news or advice videos • 80+ films
www.linkedin.com • The professional/corporate “equivalent” of Facebook • Online CV • Events & invitations • Contribute to discussions/groups
www.blogger.com • Free blogging site • Also Wordpress • Starting a blog • Marketing a blog – www.technorati.com
Useful Links •www.mashable.com - Social media news •www.bbc.co.uk/click - The BBC’s technology website Tools to update several social media networks at once www.tweetdeck.com www.hootsuite.com
Kate Elliott Marketing Director Active Marketing & Design Ltd 5 Progress House Plantation Park Blofield Norwich NR13 4PL Tel: 01603 716700 kate@activemd.co.uk www.activemd.co.uk Twitter ID: activemdkate Facebook/Linked In: Kate Elliott Blogger: activemarketingadvice Contacts

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Voluntary Norfolk social media for charities - 24 Nov 2010

  • 2. What is Social Media? Web 2.0 A category of websites that is based on user participation and user-generated content Share, discuss, recommend, word of mouth, communicate, exchange www.facebook.com www.blogger.com or www.wordpress.com www.youtube.com www.twitter.com www.linkedin.com
  • 3. What is NOT Social Media? Spending all day chatting online to your mates about weekend plans Spamming Broadcasting sales messages without listening to customer feedback
  • 4. Why should I care about using social media for my organisation? • Twitter had 18 million global users at end of 2009 – mashable.com • Facebook now has over 500 million active users; more than half of which visit the site at least once a day – Facebook.com • Facebook is the second most visited website in the UK (7.14% of visits in July 2010) – mashable.com • “The age of the average web 2.0 (ergo social media) user is 33” - PC World • 44% of UK residents have a social media profile • 8% increase in 2010 in people who have commented on blogs • 23% - 45% of UK web users now access content via a mobile phone •It’s FREE!!!
  • 5. Purposes that people use social media for (UK) 0% 5% 10% 15% 20% 25% Checked newsinformationweathersports results Got information on local leisure, e.g. restaurants, clubs, pubs, etc. Downloaded mapsdirections Communicated with someone via a social networking site. Created updated a personal profile on a social networking site e.g. myspace bebo facebook Financialstock market informationtrading Women Men
  • 6.
  • 7. Reasons for joining social networking sites
  • 8. How to Use Social Media for Your Organisation • Integrate with current website • Trial and error • Inform and educate • Encourage and engage conversation • Be helpful and share expertise • Be honest and true to your brand/ethics
  • 9. Tip & Tactics • Select your tone of voice – consistent with brand • Don’t be too “salesy” • Help and share • Take care with automating content • Watch & listen before you “speak” • www.bit.ly and www.tinyurl.com
  • 10. Ask questions & engage “We have noticed in increase in calls to our helpline about …. – have you noticed a similar problem?” “Join our survey about women and equality here: http://www.surveymonkey.com” “How are your pets coping with the bad weather? Post your snow pics here” “We have been working through the night on this rescue project” (pic and link to full story on own web) “We’ve received a flood of donations to our charity shops this week (pic)”
  • 11. www.twitter.com • Noticeboard • Reaches wide audience • Tweeters don’t donate • Raise awareness, ask questions & recognise supporters • #journorequest #charitytuesday • Freebridge 24 – www.twitter.com/freebridge
  • 13. www.facebook.com • Established in US for students • Retains very “social” image • Balancing public/personal profile • Groups vs fan pages • Redwings & Spillers Horse Feeds • 15,500 fans
  • 14. www.youtube.com • Video sharing channel • Rich media content • 2nd largest search engine • World Horse Welfare – 1 million viewers • Supports PR activity – news channels love it! • 5-10 min news or advice videos • 80+ films
  • 15. www.linkedin.com • The professional/corporate “equivalent” of Facebook • Online CV • Events & invitations • Contribute to discussions/groups
  • 16. www.blogger.com • Free blogging site • Also Wordpress • Starting a blog • Marketing a blog – www.technorati.com
  • 17. Useful Links •www.mashable.com - Social media news •www.bbc.co.uk/click - The BBC’s technology website Tools to update several social media networks at once www.tweetdeck.com www.hootsuite.com
  • 18. Kate Elliott Marketing Director Active Marketing & Design Ltd 5 Progress House Plantation Park Blofield Norwich NR13 4PL Tel: 01603 716700 kate@activemd.co.uk www.activemd.co.uk Twitter ID: activemdkate Facebook/Linked In: Kate Elliott Blogger: activemarketingadvice Contacts