The document reports on a political monitor survey conducted in the UK from October 17-19, 2015. Key findings include: - The Conservatives and Labour were tied in voting intentions at 35%, with UKIP at 12%. - Satisfaction was highest for UKIP leader Nigel Farage at 45%, and lowest for the government at 38%. - Conservative Prime Minister David Cameron saw satisfaction of 42% overall but 85% from Conservative supporters. - New Labour leader Jeremy Corbyn saw lackluster satisfaction of 37% overall but 64% from Labour supporters.

1. 2015
POLITICAL MONITOR
23.10.2015

2. VOTING
INTENTIONS

3. Voting Intention
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
35%
35%
12%
3%
9%
6%
All giving a voting intention Headline voting intention
Conservative lead = 0 Conservative lead = +4
CONSERVATIVE
LABOUR
UKIP
GREEN
LIB DEM
OTHER
36%
32%
12%
3%
10%
7%
Base: 1,021 British adults 18+, 17th – 19th October 2015, all 9/10 certain to vote and always/usually/it depends vote in
General Elections = 773. Headline voting intention is based on a method that would have given most accurate results in the
2015 GE; this is an interim measure whilst our internal review is carried out.
3

4. SATISFACTION WITH THE
GOVERNMENT AND PARTY LEADERS

5. CONSERVATIVE LABOUR UKIP LIB DEM GOVERNMENT
+0.5%
swing from September
+0.5%
swing from September
+6.5%
swing from September
+1.0%
swing from September
-1.5%
swing from September
-9 Net -2 Net +8 Net -5 Net -19 Net
SATISFIED 42% SATISFIED 37% SATISFIED 45% SATISFIED 22% SATISFIED 38%
DISSATISFIED 51% DISSATISFIED 39% DISSATISFIED 37% DISSATISFIED 27% DISSATISFIED 57%
Satisfaction with leaders and the Government
Base: 1,021 British adults 18+, 17th – 19th October 2015. Swing is calculated as the average of change in % “satisfied” and % “dissatisfied”
5
Source: Ipsos MORI Political Monitor
0
-50
+50
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS RUNNING THE COUNTRY / DOING HIS JOB
AS PRIME MINISTER /ACTING LEADER OF THE LABOUR PARTY/LEADER OF THE LIBERAL DEMOCRATS / LEADER OF UKIP?

6. Satisfaction with Party leaders Oct ‘08 – Oct ‘15
Base: c.1,000 British adults each month
6HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS
RUNNING THE COUNTRY / DOING HIS JOB AS … ?
Source: Ipsos MORI Political Monitor
0
10
20
30
40
50
60
42%
45%
CAMERON CORBYN FARRON FARAGE
37%
22%

7. Net satisfaction with Prime Ministers
Base: c.1,000 British adults each month
7HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY… IS DOING HIS / HER JOB
AS PRIME MINISTER?
Source: Ipsos MORI Political Monitor
CAMERON BROWN MAJOR BLAIR THATCHER
Netsatisfaction
Number of months from becoming Prime Minister
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone

8. David Cameron (satisfaction)
Base: 1,021 British adults 18+, 17th – 19th October 2015
8ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB
AS LEADER OF THE CONSERVATIVE PARTY/ AS PRIME MINISTER?
Source: Ipsos MORI Political Monitor
42%
51%
7%
October 2015 August 2006 –October 2015
0
10
20
30
40
50
60
70
Aug-06
Jan-07
Jul-07
Dec-07
Apr-08
Aug-08
Dec-08
Apr-09
Aug-09
Dec-09
Apr-10
Sep-10
Jan-11
May-11
Sep-11
Jan-12
May-12
Sep-12
Jan-13
May-13
Sep-13
Jan-14
May-14
Sep-14
Jan-15
Apr-152
Oct-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 42%
DISSATISFIED 51%
DON’T KNOW 7%
Net = -9
Dissatisfied
Satisfied

9. David Cameron (satisfaction among Tory supporters)
Base: 321 Conservative supporters 18+, 17th – 19th October 2015
9ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB
AS LEADER OF THE CONSERVATIVE PARTY/ AS PRIME MINISTER?
Source: Ipsos MORI Political Monitor
85%
10%
4%
October 2015 July 2006 – October 2015
0
10
20
30
40
50
60
70
80
90
100
Jul06
Nov06
May07
Aug07
Dec07
Mar08
Jun08
Sep08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Dec-10
Mar-11
Jun-11
Sep-11
Dec-11
Mar-12
Jun-12
Sep-12
Dec-12
Mar-13
Jun-13
Sep-13
Dec-13
Mar-14
14-Jun
Sep-14
Dec-14
Mar-15
Jun-15
Oct-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 85%
DISSATISFIED 10%
DON’T KNOW 4%
Net = +75
Satisfied
Dissatisfied

10. 64%
16%
21%
37%
39%
25%
Jeremy Corbyn (satisfaction)
10ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMEY CORBYN IS DOING HIS JOB
AS LEADER OF THE LABOUR PARTY?
Source: Ipsos MORI Political Monitor
October 2015
SATISFIED 37%
DISSATISFIED 39%
DON’T KNOW 25%
Net = -2
Base: 1,021 British adults; 311 Labour supporters 18+, 17th –19th October 2015
SATISFIED 64%
DISSATISFIED 16%
DON’T KNOW 21%
Net = +48
Labour supporters only

11. 22%
27%
51%
61%14%
25%
Tim Farron (satisfaction)
Base: 1,021 British adults 18+, 80 Lib Dem supporters 18+, 17th – 19th October 2015
N.B. small base size, indicative only.
11ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY TIM FARRON IS DOING HIS JOB
AS LEADER OF THE LIBERAL DEMOCRATS?
Source: Ipsos MORI Political Monitor
October 2015 Lib Dem supporters only
SATISFIED 22%
DISSATISFIED 27%
DON’T KNOW 51%
Net = -5
SATISFIED 61%
DISSATISFIED 14%
DON’T KNOW 25%
Net = +47

12. 0
10
20
30
40
50
60
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-152
Apr-15
Jun-15
Jul-15
Sep-15
Oct-15
Nigel Farage (satisfaction)
Base: 1,021 British adults 18+, 17th – 19th October 2015
12ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NIGEL FARAGE IS DOING HIS JOB
AS LEADER OF THE UNITED KINGDOM INDEPENDENCE PARTY?
Source: Ipsos MORI Political Monitor
45%
37%
18%
October 2015 March 2013 – October 2015
SATISFIED 45%
DISSATISFIED 37%
DON’T KNOW 18%
Net = +8
Dissatisfied
Satisfied

13. 0
10
20
30
40
50
60
70
80
90
100
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-152
Apr-15
Jun-15
Jul-15
Sep-15
Oct-15
Nigel Farage (satisfaction)
Base: 83 UKIP supporters 18+, 17th – 19th October 2015
N.B. small base size, indicative only.
13ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NIGEL FARAGE IS DOING HIS JOB
AS LEADER OF THE UNITED KINGDOM INDEPENDENCE PARTY?
Source: Ipsos MORI Political Monitor
91%
6%2%
October 2015 March 2013 – October 2015
SATISFIED 91%
DISSATISFIED 6%
DON’T KNOW 2%
Net = +85
Dissatisfied
Satisfied

14. LEADERSHIP CHANGES

15. 15%
14%
22%
28%
16%
27%
30%
10%
13%
17%
16%
11%
22%
12%
33%
21%
25%
22%
36%
16%
21%
14%
21%
13%
14%
12%
16%
12%
17%
26%
19%
14%
10%
14%
19%
11%
4%
5%
5%
15%
4%
6%
Strongly agree Tend to agree Neither/nor Tend to disagree Strongly disagree Don't know
Party Leadership Change?
15
PLEASE TELL ME TO WHAT EXTENT, IF AT ALL, YOU AGREE OR DISAGREE WITH THE FOLLOWING
STATEMENTS:
4
Base: 1,021 British adults 18+, 17th – 19th October 2015 (Liberal Democrat and UKIP each asked of half sample)
N.B. Question wording in 2014 was “The … should change their leader before next year's general election”
Source: Ipsos MORI Political Monitor
49%
44%
27%
2015
2015
2015
2015
2014
2014
2014
42%
27%
39%
25%
47%
31%
32%
28%
22%
30%
31%
Labour Party
Liberal Democrats
Conservative Party
UK Independence
Party
THE … SHOULD CHANGE THEIR LEADER BEFORE THE NEXT GENERAL ELECTION IN 2020

16. VOTING
INTENTIONS

17. Voting Intention
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
35%
35%
12%
3%
9%
6%
All giving a voting intention Headline voting intention
Conservative lead = 0 Conservative lead = +4
CONSERVATIVE
LABOUR
UKIP
GREEN
LIB DEM
OTHER
36%
32%
12%
3%
10%
7%
Base: 1,021 British adults 18+, 17th – 19th October 2015, all 9/10 certain to vote and always/usually/it depends vote in
General Elections = 773. Headline voting intention is based on a method that would have given most accurate results in the
2015 GE; this is an interim measure whilst our internal review is carried out.
17

18. SATISFACTION WITH THE
GOVERNMENT AND PARTY LEADERS

19. CONSERVATIVE LABOUR UKIP LIB DEM GOVERNMENT
+0.5%
swing from September
+0.5%
swing from September
+6.5%
swing from September
+1.0%
swing from September
-1.5%
swing from September
-9 Net -2 Net +8 Net -5 Net -19 Net
SATISFIED 42% SATISFIED 37% SATISFIED 45% SATISFIED 22% SATISFIED 38%
DISSATISFIED 51% DISSATISFIED 39% DISSATISFIED 37% DISSATISFIED 27% DISSATISFIED 57%
Satisfaction with leaders and the Government
Base: 1,021 British adults 18+, 17th – 19th October 2015. Swing is calculated as the average of change in % “satisfied” and % “dissatisfied”
19
Source: Ipsos MORI Political Monitor
0
-50
+50
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS RUNNING THE COUNTRY / DOING HIS JOB
AS PRIME MINISTER /ACTING LEADER OF THE LABOUR PARTY/LEADER OF THE LIBERAL DEMOCRATS / LEADER OF UKIP?

20. Satisfaction with Party leaders Oct ‘08 – Oct ‘15
Base: c.1,000 British adults each month
20HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS
RUNNING THE COUNTRY / DOING HIS JOB AS … ?
Source: Ipsos MORI Political Monitor
0
10
20
30
40
50
60
42%
45%
CAMERON CORBYN FARRON FARAGE
37%
22%

21. Net satisfaction with Prime Ministers
Base: c.1,000 British adults each month
21HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY… IS DOING HIS / HER JOB
AS PRIME MINISTER?
Source: Ipsos MORI Political Monitor
CAMERON BROWN MAJOR BLAIR THATCHER
Netsatisfaction
Number of months from becoming Prime Minister
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone

22. David Cameron (satisfaction)
Base: 1,021 British adults 18+, 17th – 19th October 2015
22ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB
AS LEADER OF THE CONSERVATIVE PARTY/ AS PRIME MINISTER?
Source: Ipsos MORI Political Monitor
42%
51%
7%
October 2015 August 2006 –October 2015
0
10
20
30
40
50
60
70
Aug-06
Jan-07
Jul-07
Dec-07
Apr-08
Aug-08
Dec-08
Apr-09
Aug-09
Dec-09
Apr-10
Sep-10
Jan-11
May-11
Sep-11
Jan-12
May-12
Sep-12
Jan-13
May-13
Sep-13
Jan-14
May-14
Sep-14
Jan-15
Apr-152
Oct-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 42%
DISSATISFIED 51%
DON’T KNOW 7%
Net = -9
Dissatisfied
Satisfied

23. David Cameron (satisfaction among Tory supporters)
Base: 321 Conservative supporters 18+, 17th – 19th October 2015
23ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB
AS LEADER OF THE CONSERVATIVE PARTY/ AS PRIME MINISTER?
Source: Ipsos MORI Political Monitor
85%
10%
4%
October 2015 July 2006 – October 2015
0
10
20
30
40
50
60
70
80
90
100
Jul06
Nov06
May07
Aug07
Dec07
Mar08
Jun08
Sep08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Dec-10
Mar-11
Jun-11
Sep-11
Dec-11
Mar-12
Jun-12
Sep-12
Dec-12
Mar-13
Jun-13
Sep-13
Dec-13
Mar-14
14-Jun
Sep-14
Dec-14
Mar-15
Jun-15
Oct-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 85%
DISSATISFIED 10%
DON’T KNOW 4%
Net = +75
Satisfied
Dissatisfied

24. 64%
16%
21%
37%
39%
25%
Jeremy Corbyn (satisfaction)
24ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMEY CORBYN IS DOING HIS JOB
AS LEADER OF THE LABOUR PARTY?
Source: Ipsos MORI Political Monitor
October 2015
SATISFIED 37%
DISSATISFIED 39%
DON’T KNOW 25%
Net = -2
Base: 1,021 British adults; 311 Labour supporters 18+, 17th –19th October 2015
SATISFIED 64%
DISSATISFIED 16%
DON’T KNOW 21%
Net = +48
Labour supporters only

25. 22%
27%
51%
61%14%
25%
Tim Farron (satisfaction)
Base: 1,021 British adults 18+, 80 Lib Dem supporters 18+, 17th – 19th October 2015
N.B. small base size, indicative only.
25ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY TIM FARRON IS DOING HIS JOB
AS LEADER OF THE LIBERAL DEMOCRATS?
Source: Ipsos MORI Political Monitor
October 2015 Lib Dem supporters only
SATISFIED 22%
DISSATISFIED 27%
DON’T KNOW 51%
Net = -5
SATISFIED 61%
DISSATISFIED 14%
DON’T KNOW 25%
Net = +47

26. 0
10
20
30
40
50
60
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-152
Apr-15
Jun-15
Jul-15
Sep-15
Oct-15
Nigel Farage (satisfaction)
Base: 1,021 British adults 18+, 17th – 19th October 2015
26ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NIGEL FARAGE IS DOING HIS JOB
AS LEADER OF THE UNITED KINGDOM INDEPENDENCE PARTY?
Source: Ipsos MORI Political Monitor
45%
37%
18%
October 2015 March 2013 – October 2015
SATISFIED 45%
DISSATISFIED 37%
DON’T KNOW 18%
Net = +8
Dissatisfied
Satisfied

27. 0
10
20
30
40
50
60
70
80
90
100
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-152
Apr-15
Jun-15
Jul-15
Sep-15
Oct-15
Nigel Farage (satisfaction)
Base: 83 UKIP supporters 18+, 17th – 19th October 2015
N.B. small base size, indicative only.
27ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NIGEL FARAGE IS DOING HIS JOB
AS LEADER OF THE UNITED KINGDOM INDEPENDENCE PARTY?
Source: Ipsos MORI Political Monitor
91%
6%2%
October 2015 March 2013 – October 2015
SATISFIED 91%
DISSATISFIED 6%
DON’T KNOW 2%
Net = +85
Dissatisfied
Satisfied

28. LEADERSHIP CHANGES

29. 15%
14%
22%
28%
16%
27%
30%
10%
13%
17%
16%
11%
22%
12%
33%
21%
25%
22%
36%
16%
21%
14%
21%
13%
14%
12%
16%
12%
17%
26%
19%
14%
10%
14%
19%
11%
4%
5%
5%
15%
4%
6%
Strongly agree Tend to agree Neither/nor Tend to disagree Strongly disagree Don't know
Party Leadership Change?
29
PLEASE TELL ME TO WHAT EXTENT, IF AT ALL, YOU AGREE OR DISAGREE WITH THE FOLLOWING
STATEMENTS:
4
Base: 1,021 British adults 18+, 17th – 19th October 2015 (Liberal Democrat and UKIP each asked of half sample)
N.B. Question wording in 2014 was “The … should change their leader before next year's general election”
Source: Ipsos MORI Political Monitor
49%
44%
27%
2015
2015
2015
2015
2014
2014
2014
42%
27%
39%
25%
47%
31%
32%
28%
22%
30%
31%
Labour Party
Liberal Democrats
Conservative Party
UK Independence
Party
THE … SHOULD CHANGE THEIR LEADER BEFORE THE NEXT GENERAL ELECTION IN 2020

30. 2015
POLITICAL MONITOR
23.10.2015