Twitter Training Deck

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  • Twitter Training Deck

    1. 1. Using Twitter to Grow Your Business May 20, 2009
    2. 2. Agenda <ul><li>What is Twitter? </li></ul><ul><li>How can it help my business? </li></ul><ul><li>Getting started </li></ul><ul><li>Success stories </li></ul><ul><li>Useful tools </li></ul><ul><li>Q&A/Discussion </li></ul>
    3. 3. What is Twitter? <ul><li>A “micro-blogging” service where users can post public messages (both personal or professional) </li></ul><ul><ul><li>Must be 140 characters or less </li></ul></ul><ul><li>Has become a new way to communicate & build relationships </li></ul><ul><li>Growth has quadrupled in the last 2 months to 17 million visitors (April 2009) </li></ul>
    4. 4. Twitter’s growth
    5. 5. What are the main benefits? <ul><li>Grow Your Reputation </li></ul><ul><ul><li>Publicize your resources (online and offline) </li></ul></ul><ul><li>Find New Clients </li></ul><ul><ul><li>Help people with accounting issues </li></ul></ul><ul><li>Network with Peers </li></ul><ul><ul><li>120 QuickBooks experts on Twitter today (and growing) </li></ul></ul>Remember…it’s a tool for building relationships
    6. 6. Some common terms <ul><li>Tweet </li></ul><ul><ul><li>A post made on Twitter </li></ul></ul><ul><li>ReTweet </li></ul><ul><ul><li>Reposting someone else’s Tweet on your account </li></ul></ul><ul><ul><li>Shown as “RT @_____” </li></ul></ul><ul><li>@replies </li></ul><ul><ul><li>A message to another user (eg, @IntuitPayroll: Hey, how are you?) </li></ul></ul><ul><li>Followers </li></ul><ul><ul><li>When you follow other people, you see their tweets and vice versa </li></ul></ul><ul><ul><li>Your follower list is public </li></ul></ul><ul><li>Hashtag </li></ul><ul><ul><li>A tag used for a specific topic to make it easily searchable by users </li></ul></ul><ul><ul><li>Create a hashtag by prefixing a word with a “#” symbol (eg, #CPA) </li></ul></ul>
    7. 7. Demo 1: Twitter overview
    8. 8. Getting started <ul><li>Create an account </li></ul><ul><ul><li>Setup takes 1 minute </li></ul></ul><ul><ul><li>Fill out profiles with your bio, website and picture </li></ul></ul><ul><li>Read what your colleagues are saying </li></ul><ul><ul><li>Use Twitter’s search function to search for key terms </li></ul></ul><ul><ul><ul><li>Eg, “QuickBooks” </li></ul></ul></ul><ul><ul><ul><li>Save those searches </li></ul></ul></ul><ul><li>Begin a dialogue! </li></ul>Provide useful links whenever possible
    9. 9. What can I tweet about? <ul><li>Repurpose your existing online content (website, videos) </li></ul><ul><li>Promote your speaking engagements & trainings </li></ul><ul><li>ReTweet beneficial and relevant news to your followers </li></ul><ul><li>Provide helpful tips using the “#QBtip” hashtag </li></ul><ul><li>Help users with their questions </li></ul><ul><li>Send Thank You’s to people who mention or ReTweet you </li></ul>Give first and you shall receive
    10. 10. Some examples
    11. 11. Demo 2: Example tweets
    12. 12. Best practice: Dante Layton <ul><li>Uses Twitter seamlessly </li></ul><ul><ul><li>Twitter, website, webinars, video content all reinforce each other </li></ul></ul><ul><li>Engages and helps users </li></ul><ul><li>Drives leads: Staples/Free QB promotion </li></ul><ul><ul><li>Promoted free webinar on Twitter </li></ul></ul><ul><ul><li>Over 50 sign-ups </li></ul></ul><ul><ul><li>Earned over $6,000 with follow up consulting </li></ul></ul><ul><ul><li>Invested 5 hours marketing including webinar time </li></ul></ul><ul><li>Twitter: http://twitter.com/dantelayton </li></ul><ul><li>Website: www.dantelayton.com </li></ul>
    13. 13. How to “follow” effectively <ul><li>Whom to follow </li></ul><ul><li>Your referral network: </li></ul><ul><ul><li>Current clients </li></ul></ul><ul><ul><li>Chamber of Commerce, Rotary, other local orgs </li></ul></ul><ul><ul><li>Bankers, attorneys, family, friends </li></ul></ul><ul><ul><li>Publications, associations, etc. </li></ul></ul><ul><li>How to find them (and how they can find you) </li></ul><ul><li>Twitter Search conversations </li></ul><ul><li>Directories: www.Twellow.com and www.WeFollow.com </li></ul><ul><li>Your friends’ followers </li></ul>Engage users to achieve both quantity AND quality
    14. 14. Other helpful tools <ul><li>Bit.ly: http://bit.ly/ </li></ul><ul><ul><li>Shortens long URLs and tracks your links </li></ul></ul><ul><li>TweetDeck: www.tweetdeck.com </li></ul><ul><ul><li>Personal dashboard for Twitter </li></ul></ul><ul><li>HelloTxt: http://hellotxt.com/ </li></ul><ul><ul><li>Allows you to publish updates from multiple social networks </li></ul></ul><ul><li>Twitalyzer: www.twitalyzer.com </li></ul><ul><ul><li>Measures impact, sentiment and influence on Twitter </li></ul></ul><ul><li>… and hundreds more </li></ul>
    15. 15. Demo 3: Twitter tools
    16. 16. Q&A/Discussion
    17. 17. Contact info <ul><li>Chris Kim </li></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Twitter: http:// twitter.com/IntuitPayroll </li></ul></ul><ul><ul><li>Blog: www.IntuitPayrollBlog.com </li></ul></ul><ul><li>TWN Yahoo Group </li></ul><ul><ul><li>http://finance.groups.yahoo.com/group/iasb/ </li></ul></ul>

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