Facebook & Twitter


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How to use Facebook and Twitter for your Small Business

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Facebook & Twitter

  1. 1. FACEBOOK By Denise Welch, President NewMediaID.Com 760-341-3438 [email_address]
  2. 3. So What is Facebook? <ul><li>Facebook is a social utility that connects you with the people around you. </li></ul><ul><li>An online network users join that are organized by city, workplace, school, and region to connect and interact with other people. </li></ul><ul><li>Users can also add friends and send them messages, and update their personal profiles to notify their friends about themselves. </li></ul>
  3. 4. This is what YOU SEE … <ul><li>When you sign into your Facebook account. </li></ul>
  4. 6. This is what THEY SEE … <ul><li>When they find your Facebook profile page. </li></ul>
  5. 13. So why would you use Facebook? <ul><li>Find old classmates, friends and relatives? </li></ul><ul><li>Invite your friends to a special event you’re hosting? </li></ul><ul><li>Post pictures of your new additions to the family? </li></ul>
  6. 15. So what is Twitter? <ul><li>In simplest terms, Twitter is a FREE service that allows anyone to say almost anything to anybody in 140 characters or less. </li></ul>
  7. 16. What Does Twitter Look Like? Go to www.twitter.com and signup for a FREE Account.
  8. 18. Twitter Terms <ul><li>Tweet - When you post or write your 140 characters on twitter and hit send it’s called a tweet or tweeting not a twit. </li></ul><ul><li>Handle – that’s your twitter name for example: @ducttape </li></ul><ul><li>Follow – this is simply the act of adding someone to your list of people you are following – this makes their tweets show up on your homepage. </li></ul>
  9. 19. Twitter Terms (continued) <ul><li>Replies – this is what it is called when someone writes a tweet directly at your handle - @ducttape cool post today blah blah – this is often an invite to engage with a follower. </li></ul><ul><li>Retweet – this is a tactic of republishing someone else’s tweet – the original tweet along with author stays in tact, but you are basically showing someone’s tweet to your followers – many people find this a great way to add content and acknowledge good stuff from the folks they follow </li></ul><ul><li>DM – this is a message that is sent directly to another user. They must be following you for you to DM them, but this is a very useful tool for private messages and generally a good choice when you start going back and forth with someone on something your entire base of followers might not find interesting. </li></ul>
  10. 21. Complex or Simple? <ul><li>Apple recently wrote a case study about Twitter.In the article, Apple wrote, </li></ul><ul><li>“ Twitter’s meteoric rise to ubiquity is proof positive that the world, in all its complexity, is eager to embrace simplicity.” </li></ul>
  11. 22. So how would you use Twitter? <ul><li>Get help with a customer support issue? </li></ul><ul><li>Show & Tell your friends what you’re looking at on vacation? </li></ul><ul><li>Find a great restaurant in another city that everyone recommends? </li></ul><ul><li>Communicate with people who enjoy the same activities that you do but don’t necessarily reside in the same location? </li></ul>