October, 2011 Measuring and More: How to find—and act on— the correct metrics (Ft. Daft Punk) Gadi Ben-Yehuda, Social Medi...
Agenda <ul><li>Introductions </li></ul><ul><li>Important Metrics </li></ul><ul><ul><li>Followers </li></ul></ul><ul><ul><u...
What Does the IBM Center Do? Thought leadership  by top minds in academe aligned with the Obama Administration’s key manag...
Understanding Klout Scores
Important Metrics <ul><li>Followers </li></ul><ul><ul><li>Raw Number </li></ul></ul><ul><ul><li>Influential Individuals </...
Followers: Why it matters, and how to find it
Retweets, Mentions: Why they matter, how to find it
Site Traffic: Why it matters, how to find it
Inward Information Flow: Why it matters. . . .
Next Steps: Increase Breadth and Depth of Followers <ul><li>How to do it: </li></ul><ul><ul><li>Include Twitter info in al...
Next Steps: Increase Retweets and Mentions <ul><li>How to do it </li></ul><ul><li>Engage in the conversation: retweet and ...
Next Steps: Boost shared links <ul><li>How to do it: </li></ul><ul><ul><li>Contextualize the link accurately </li></ul></u...
Next Steps: Enhance site traffic <ul><li>How to do it: </li></ul><ul><ul><li>Set benchmarks </li></ul></ul><ul><ul><li>See...
Next Steps: Increase value of inward information flow <ul><li>How to do it </li></ul><ul><ul><li>Apply filters </li></ul><...
End Game: A more valuable social media practice http:// www.youtube.com/watch?v =K2cYWfq--Nw
Questions? <ul><ul><li>Gadi Ben-Yehuda </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Twitter: @GBY...
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Social Media Metrics for Government Agencies

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  • DC Data Catalog : http://data.octo.dc.gov/ 428 Data Sets Maryland Recovery: http://www.statestat.maryland.gov/recovery.asp Austin, TX Recovery: http://www.ci.austin.tx.us/stimulus/default.htm Other City Recovery: http://accountablerecovery.org/city-recovery-act-websites Miami 311 On-Line: http://miami311.cloudapp.net/ (better than scrolling 4,500 requests) Virtual Charlotte (311): http://vc.charmeck.org/ . . . iPHone tracker of citizen requests Lubbock Open Checkbook: http://www.kcbd.com/Global/story.asp?S=12043985 Crime Reports: http://www.crimereports.com/ Everyblock News: http://www.everyblock.com/ Neighbors: http://www.neighborsforneighbors.org/ (Boston) See-Click-Fix: http://seeclickfix.com/government Plano, TX: http://seeclickfix.com/plano
  • Dialogue occurs along a continuum Synchronous – Asynchronous Mediated – Unmediated Blogs Traditional public hearings Google mapping of data Town hall IBM Jam NYC Budget Scenerios: http://www.gothamgazette.com/budgetgame/ Galveston: Tourism: seawall, 1894 Opera House, roller coaster Urbana, IL: http://plone.rehearsal.uiuc.edu/leam/ Portland, OR : http://www.oregonmetro.gov/index.cfm/go/by.web/id=29903
  • Private Sector example: Intuit – Tax advice from users, created a community Library of Congress: allow users to help tag, index new materials – supplements experts, speeds cataloging, moves content to user communities OpenStreetMap.com: helps Census locate addresses, houses. Creates customized maps of communities (park benches, water fountains, historical markers, etc.) SanFrancisco.Crimespotting.org: Interactive map to better understand crime in the city.. . Maps, crime reports, RSS or email feeds. Different kinds of communities: -- transaction-based (e.g., Amazon) -- interest-based (e.g., BioMedNet) -- relationship-based (e.g., neighbors-for-neighbors). . . Life experiences
  • Montreal – Idea competitions for ideal taxi stand: http://ville.montreal.qc.ca/portal/page?_pageid=5977,40491560&amp;_dad=portal&amp;_schema=PORTAL Apps for Democracy: http://www.appsfordemocracy.org/ VA DMV Wait Times: http://www.dmv.state.va.us/webdoc/utilities/offices.asp BlockShopper: St. Louis: http://stlouis.blockshopper.com/counties/3-st-louis-county-mo How-To’s: Wiki or YouTube: . .. Get a business license, register for school, pay a ticket, pull a permit. . . ..
  • Open Government Directive http://www.whitehouse.gov/the_press_office/Transparency_and_Open_Government/ FINDINGS FROM WEB 2.0 STUDY: Rise of User-Generated Content . . . . Government needs to meet citizens where they are – government needs to reach out, not expect people to come to their websites (e.g., CDC in Whyville for flu) Citizens are willing to interact with government agencies online. The role of 3 rd party intermediaries will increase. Government provides data, intermediaries will customize, reconfigure, distribute. Government will need to rethink content and service design. More granular, so intermediaries can tailor. Government will have to find ways to embed authority. Citizens trust government with private data, but not for service efficiency. Access, privacy, quality, security.
  • Social Media Metrics for Government Agencies

    1. 1. October, 2011 Measuring and More: How to find—and act on— the correct metrics (Ft. Daft Punk) Gadi Ben-Yehuda, Social Media Director IBM Center for the Business of Government [email_address] 202.551.9338
    2. 2. Agenda <ul><li>Introductions </li></ul><ul><li>Important Metrics </li></ul><ul><ul><li>Followers </li></ul></ul><ul><ul><ul><li>Raw Number </li></ul></ul></ul><ul><ul><ul><li>Influential Individuals </li></ul></ul></ul><ul><ul><li>Retweets and Mentions </li></ul></ul><ul><ul><li>Shared Links </li></ul></ul><ul><ul><li>Site Traffic </li></ul></ul><ul><ul><li>Inward Information Flow </li></ul></ul><ul><li>Why the are important and how to gather them </li></ul><ul><li>Next steps </li></ul>
    3. 3. What Does the IBM Center Do? Thought leadership by top minds in academe aligned with the Obama Administration’s key management themes Semi-annual magazine sent to federal senior executives Website with blogs on The Business of Government, Cost Take Out and Making Healthcare Reform work Weekly radio show with government executives The IBM Center helps build public sector relationships by focusing on the people in government. The IBM Center helps public sector executives improve the effectiveness of government with practical ideas and original thinking
    4. 4. Understanding Klout Scores
    5. 5. Important Metrics <ul><li>Followers </li></ul><ul><ul><li>Raw Number </li></ul></ul><ul><ul><li>Influential Individuals </li></ul></ul><ul><li>Retweets and Mentions </li></ul><ul><li>Shared Links </li></ul><ul><li>Site Traffic </li></ul><ul><li>Inward Information Flow </li></ul>
    6. 6. Followers: Why it matters, and how to find it
    7. 7. Retweets, Mentions: Why they matter, how to find it
    8. 8. Site Traffic: Why it matters, how to find it
    9. 9. Inward Information Flow: Why it matters. . . .
    10. 10. Next Steps: Increase Breadth and Depth of Followers <ul><li>How to do it: </li></ul><ul><ul><li>Include Twitter info in all digital media: email, presentations, videos, etc. </li></ul></ul><ul><ul><li>Include Twitter info in all other media—business cards, speeches, etc.. </li></ul></ul><ul><ul><li>Reach out through Twitter, mention and retweet people relevant to your conversations </li></ul></ul><ul><ul><li>Reach out through other media—including non-digital media </li></ul></ul><ul><ul><li>Tweet like Daft Punk: </li></ul></ul><ul><ul><ul><li>Harder </li></ul></ul></ul><ul><ul><ul><li>Better </li></ul></ul></ul><ul><ul><ul><li>Faster </li></ul></ul></ul><ul><ul><ul><li>Stronger </li></ul></ul></ul>
    11. 11. Next Steps: Increase Retweets and Mentions <ul><li>How to do it </li></ul><ul><li>Engage in the conversation: retweet and mention others. </li></ul><ul><li>Ask for retweets and mentions </li></ul><ul><li>Reward those who retweet and mention you </li></ul><ul><li>Encourage retweets and mentions </li></ul><ul><li>Tweet like Daft Punk </li></ul>
    12. 12. Next Steps: Boost shared links <ul><li>How to do it: </li></ul><ul><ul><li>Contextualize the link accurately </li></ul></ul><ul><ul><li>Ask others to share the link </li></ul></ul><ul><ul><li>Recontextualize and reshare! </li></ul></ul><ul><ul><li>Tweet only high-value links </li></ul></ul>
    13. 13. Next Steps: Enhance site traffic <ul><li>How to do it: </li></ul><ul><ul><li>Set benchmarks </li></ul></ul><ul><ul><li>See what stories work best on which media </li></ul></ul><ul><ul><li>Post timely, high-value content </li></ul></ul><ul><ul><li>Engage your audience </li></ul></ul><ul><ul><li>Meet audience expectations </li></ul></ul>
    14. 14. Next Steps: Increase value of inward information flow <ul><li>How to do it </li></ul><ul><ul><li>Apply filters </li></ul></ul><ul><ul><li>Favorite items </li></ul></ul><ul><ul><li>Monitor your own information flow </li></ul></ul><ul><ul><li>Know your internal audience </li></ul></ul>
    15. 15. End Game: A more valuable social media practice http:// www.youtube.com/watch?v =K2cYWfq--Nw
    16. 16. Questions? <ul><ul><li>Gadi Ben-Yehuda </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Twitter: @GBYehuda </li></ul></ul><ul><ul><li>G+: GPlus.to/GBYehuda </li></ul></ul>

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