Twitter Training Presentation - Robbins Sports Surface of the Year Contest

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Twitter training presentation presented on 4-15-2014 to learn a basic overview of Twitter, and how to use Twitter for the Robbins Sports Surface of the Year contest.

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Twitter Training Presentation - Robbins Sports Surface of the Year Contest

  1. 1. Twitter Training 2014 April 15th, 2014 10:00 – 11:00 a.m. EDT
  2. 2. Twitter Training 2014 Today’s Agenda:  What is Social Media? And how does it affect search results in Google?  What is Twitter, who is using Twitter and why it matters?  Twitter lingo overview.  How to be successful with Twitter.  Robbins SSOTY promotion on Twitter  Q&A
  3. 3. Twitter Training 2014 Social Media is an interactive communication platform that facilitates CONVERSATION among users. What is Social Media?
  4. 4. Twitter Training 2014 Examples of Robbins Social Media sites: Facebook: Most popular SM site with more than 1 billion active users Twitter: 560 million users with 5,700 tweets every second LinkedIn: 240 million users with more than 79% over age 35 YouTube: 1 billion users with 40% of views on a mobile device Instagram: 150 million users with 20 billion photos shared to date Google +: 400 million active users with 925,000 new users per day
  5. 5. Twitter Training 2014 How has Social Media impacted the business to consumer relationship?  Allows businesses to talk DIRECTLY to (and with) customers  Increases exposure for businesses- levels the playing field for brands  Addresses issues, questions, concerns immediately  Adds a personal touch  Shifted the way we communicate  Allows business to reach global customers
  6. 6. Twitter Training 2014 Examples:
  7. 7. Twitter Training 2014 Examples:
  8. 8. Twitter Training 2014 Examples:
  9. 9. Twitter Training 2014
  10. 10. Twitter Training 2014 How does Social Media affect search results? Google algorithm update 9/2013 = aka Hummingbird
  11. 11. Twitter Training 2014 Algorithm al·go·rithm [al-guh-rith-uhm] noun a set of rules for solving a problem in a finite number of steps, as for finding the greatest common divisor.
  12. 12. Twitter Training 2014 Evaluate & Improve Publish, Socialize, Share Optimized Content (blogs, press releases, case studies, events, “how to” guides) Technical Website Features; Optimized for Mobile, Tablet, Load Time Keyword Research Competitive Research What does this mean for your website? 5% 10% 45% 15% 25%
  13. 13. Twitter Training 2014
  14. 14. Twitter Training 2014
  15. 15. Twitter Training 2014 What is Twitter all about? Twitter is a social site for friends, family, and businesses to communicate and stay connected through the exchange of quick, frequent messages. People write short updates, called "Tweets" of 140 characters or less. These messages are posted to your profile, sent to your followers, and are searchable on Twitter.
  16. 16. Twitter Training 2014 Things to consider:
  17. 17. Twitter Training 2014 Twitter facts.  400 million: tweets per day  67 percent: people who own a smartphone in the U.S.  57 percent: Super Bowl advertisers with hashtags in their commercials  50 percent: Americans who see, read or hear about a tweet every day  85 percent: the tweets more likely to be retweeted when a link is included
  18. 18. Twitter Training 2014 5 reasons you should be using Twitter & how it can help your Business. 1. Connect with customers 2. Market & promote your Brand 3. Provides industry insight 4. Keep an eye on competitors 5. Twitter is viral
  19. 19. Twitter Training 2014  Tweets & Re-Tweets (RT)  Following/ Followers  Hashtags (#)  Trending/ Trends  The @ sign  Mentions The Twitter lingo overview.
  20. 20. Twitter Training 2014 The Twitter Demo
  21. 21. Twitter Training 2014 Example of a Twitter homepage Tweets or Retweets from your followers
  22. 22. Twitter Training 2014 Example of a Twitter profile. My tweets & retweets Our Profile • Company name • Twitter handle name @ • Quick description • Common hashtags • Location & website
  23. 23. Twitter Training 2014 What is the @ Sign?  @ sign = your username (or your Twitter Handle)  Robbins = @RobbinsSurfaces  When you tweet with the @ sign, it tags a twitter account to that tweet  Doing this notifies the user that you have mentioned them
  24. 24. Twitter Training 2014 Following vs. Followers Can click to follow Contains twitter handle  = “official”
  25. 25. Twitter Training 2014 Hashtag = Keyword #RobbinsBasketballFloors
  26. 26. Twitter Training 2014
  27. 27. Twitter Training 2014 Basic How To’s of Twitter  How to: Tweet  Find the compose button (top right corner of home page)  Type message of 140 characters or less (includes usernames and hashtags)  How to: Retweet  Look for this symbol and click to Retweet (below original tweet) 
  28. 28. Twitter Training 2014 How to be successful with Twitter.
  29. 29. Twitter Training 2014 How to use Twitter in the SSOTY contest. 1. An announcement will be “Tweeted” when voting opens. 2. To vote for a facility, click on the link in the tweet. 3. You will then be taken to a page that looks like this…
  30. 30. Twitter Training 2014
  31. 31. Twitter Training 2014 How do I Spread the word? 1. RETWEET, RETWEET, & RETWEET!
  32. 32. Twitter Training 2014 Q&A Thank You

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