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Social Media: What's the Fuss?

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Social Media: What's the Fuss?

  1. 1. Social Media:What’s the Fuss?<br />
  2. 2. What is Social Media?<br />New tools for communication. <br />
  3. 3. What is Social Media?<br />Historically<br />Word of mouth<br />Advertising<br />Press coverage<br />Direct mail<br />Telemarketing<br />Speaking engagements<br />
  4. 4. What is Social Media?<br />Today<br />Email<br />Web Sites<br />Facebook<br />Twitter<br />YouTube<br />LinkedIn<br />Others<br />
  5. 5. What is Social Media?<br />Taking the process of sharing information online and “viral”.<br />Using the power of instantaneous, nearly ubiquitous and largely free online communications tools to get your message heard.<br />Let others help market your message.<br />
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  7. 7. Facebook Statistics<br />Approximately 450 million users<br />50% of users log in every day<br />> 3 million active Pages<br />> 20MM people become fans every day<br />Average user has 130 friends<br />
  8. 8. Cumulative Effect of Information Sharing on Social Networks<br />947<br />280<br />150<br />130<br />667<br />
  9. 9. What Does Facebook Look Like?<br />
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  11. 11. LinkedIn<br />Approximately 50 million users<br />Professional Networking vs. Social Networking<br />Matching job seekers with available work<br />Company profiles with key personnel<br />Recommendations from clients or managers<br />
  12. 12. What Does LinkedIn Look Like?<br />
  13. 13. Other Social Media Sites<br />
  14. 14. Twitter<br />Short, timely messages (140 characters or less)<br />Good for pushing short, breaking news<br />Useful for driving traffic to your web site<br />Can be integrated into an automatic workflow<br />
  15. 15. YouTube<br />Video sharing web site<br />Upload and share video messages<br />Free media service<br />Videos can be embedded into web sites and Facebook postings.<br />
  16. 16. Niche Sites<br />Yelp: user reviews, mostly restaurants, other businesses too.<br />Flickr: photo sharing web site. <br />Foursquare, Loopt: location based mobile social networking.<br />Meetup: used to organize offline gatherings, called “meetups” for special interest groups.<br />
  17. 17. Which Site(s) Should I Use?<br />Different people prefer to find information in different ways.<br />Know your audience and be where they are; give them a choice of getting your message in their preferred forum.<br />Facebook and Twitter are the two big arenas for social & business marketing.<br />LinkedIn for B2B, recruiting, finding work, solving business problems.<br />Niche sites as appropriate for your need.<br />
  18. 18. Who Has Time?<br />Doesn’t have to be time consuming.<br />Develop a policy. How often to log in What kinds of information to share Assign or share the responsibility<br />Set up an automatic work flow Web site > Facebook > TwitterFacebook > Twitter Twitter > Facebook & LinkedIn<br />

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