Great Demo! Overview March 2009

Great Demo! Surprisingly Compelling Software Demonstrations March 2009

Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2005-2009 The Second Derivative - All Rights Reserved

What Is A Demo? Why Do You Do Them? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2005-2009 The Second Derivative - All Rights Reserved

How Can Demos Go Wrong? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2005-2009 The Second Derivative - All Rights Reserved No point to the story No conclusion or poor conclusion Broad range of audience needs Disconnect between Sales and Technical Capabilities didn’t match needs Lack of demo skills Lack of clear objectives for the demo Too little time Too much time Equipment failure Equipment unavailable Questions interrupted the flow People interrupted the flow

What Bad Things Happen When Demos Fail? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2005-2009 The Second Derivative - All Rights Reserved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

There Are Two Ways To Present Solutions… Copyright 2005-2009 The Second Derivative - All Rights Reserved Open window (A) and fly kite (B) . String (C) lifts small door (D) allowing moths (E) to escape and eat red flannel shirt (F) . As weight of shirt becomes less, shoe (G) steps on switch (H) which heats electric iron (I) and burns hole in pants (J) . Smoke (K) enters hole in tree (L) , smoking out opossum (M) which jumps into basket (N) , pulling rope (O) and lifting cage (P) , allowing woodpecker (Q) to chew wood from pencil (R) , exposing lead. Emergency knife (S) is always handy in case opossum or the woodpecker gets sick and can't work.

Morals Copyright 2005-2009 The Second Derivative - All Rights Reserved Great Demos present the what right away, and then follow with the how . Make sure both the what and the how focus on the Specific Capabilities your customer needs.

How Long Should The Demo Take? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2005-2009 The Second Derivative - All Rights Reserved 12-24 Minutes per Solution

The Second Derivative Copyright 2005-2009 The Second Derivative - All Rights Reserved Contact Information Peter E. Cohan, Principal The Second Derivative Telephone: +1 650 631 3694 [email_address] www.SecondDerivative.com http://greatdemo.blogspot.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Great Demo! Overview March 2009

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