The document outlines the "Holy Trinity" of social media marketing as a blog, Twitter, and a Facebook business page. It explains why each of these three platforms is important for a successful social media campaign. A blog allows for interaction, builds an email list, and helps with search engine optimization. Twitter provides real-time audience, networking opportunities, feedback, and a way to spot trends. A Facebook page builds a loyal following, allows for engagement between the business and customers, and can drive traffic to a main website. The document advocates using all three platforms together for maximum exposure and marketing benefits.

1. The Holy Trinity of
Social Media Marketing

2. In just a few short years, the landscape of
marketing has been turned upside down.
Look at Pepsi Cola
For the first time in 23 years , Pepsi Cola ditched their
2009 Super Bowl Advertising Campaign and chose to
put away over $20 million dollar into Social Media
Marketing.

3. Or were they simply looking at
the staggering growth of social
media?
Were they Crazy?

5. Knowing this, companies
like Pepsi have unveiled the
Secret to Social Media
Marketing.

6. What is it?

8. A Blog
Twitter
Facebook Business Fan Page
A successful Social Media Campaign
consist of three things:

9. Why A Blog?
• Interaction and Engagement
A blog is a great way to interact with your followers. Your readers are
able to comment on your posts and pages giving you feedback and
asking you questions. You can comment and answer them back.
• Search Engines Love Them
Search engines love blogs, especially when they are updated often with
relevant, keyword rich content.
• The Golden Email List
Last but not least is the ability for you to build an email list of loyal
followers. This is perhaps one of the biggest advantages of having a blog
- to encourage readers to opt-in to your email list. When you have an email
list, at any time you can immediately send your readers promotions, new
content or information, grand openings, notice of close out sales, notice
of upcoming events or seminars… you name it, the possibilities are endless.

10.  Twitter is the second part of your Holy Trinity of building
a presence on the web. Twitter is a free service that
allows anyone to almost say anything in 140 characters
or less. This kind of posting is sometimes called micro-
blogging. It is projected that Twitter will have 26 million
user by the end of 2010. That’s over five times the
number of users in 2008, which was 6 million user. That
amount of growth is difficult to ignore.
Why Twitter?

11. Announcing In Real Time
Twitter gives you the biggest real-time audience. In April 2010 Twitter was
receiving 180 million unique visitors a month. In September 2010, Twitter was seeing
90 million tweets per day. When you tweet something on Twitter, the number of
people who may potentially see your Tweet is staggering.
Networking
Twitter is an excellent way to network with others in your industry, or others
who share your views.
Feedback and Quality Control
If you have a popular brand or product, Twitter is an excellent way to get real
time feedback. You can instantly read what people are saying to each other about
your service or brand.
Knowledge and Trends
Twitter can give you a steady stream of content, ideas, links and other resources
about your industry. It is an excellent way to spot trends. And, it is a powerful
way to see what your competition is up to.

12. The third part of our trinity is the Facebook Business Fan
page. More and more users are becoming accustomed to,
and even expecting a business or brand to have a
Facebook Fan page. The growth is staggering. Starbucks,
for example, had 11,204,005 fans as of 7/28/2010. This
jumped up to 16.04% to 13,000,758 by 8/30/2010. That is
close to 2,000,000 new fans in just one month.
Why a Facebook Business Fan Page?

13.  Provides a base for your business on the internet
With a Facebook Business Fan page you have the opportunity to provide more information to
prospects as well as customers about the products and services that you offer. You can add videos, status
updates, audio and more.
 Gives You The Ability to Build a Loyal Following
Facebook is all about community, engagement and interaction. When a person ‘Likes’ your page, they
become a fan. As your fan base is increases you gain what is called ‘Social Proof’ that your service, product,
brand, or celebrity is desirable. When a page has a lot of followers, new prospects are more likely to
assume that what you are offering is good and will want to be a part of it.
 Engagement
A Facebook Fan Page provides an inexpensive; (actually it is free) channel of communication
between you and your customers. Your Facebook fan page is a place where customers can write on your
Facebook Wall, ask and answer questions, and interact with you and each other.
 Facebook Business Pages Drive Traffic To and Increase The Search Engine Ranking of
your Main Website
You want to link your Facebook Business Fan page to your website. Getting even a small fraction of
Facebook’s huge amount of daily traffic on your site. Google is now indexing Facebook Fan Pages
increasing your search engine exposure.

14. Social Integration – Putting It All Together
Using the Holy Trinity of Social Media Marketing can give you
maximum exposure, build you audience (customer), create brand,
celebrity, service or product loyalty, generate reputation, give Social
Proof of your desirability, and give you feedback for quality control
and improvement.

17. Free MP3 Podcast reveals how to use social media to
sell more stuff.
Find out more at
www.sociamigo.com/mp3