The Who, What, When, Where and Why of Facebook. All about what is required to succeed using Facebook for Your Business

1. FACEBOOK
The Who, What, Where, When and Why of Facebook
© www.InnSocialMarketing.com

2. Who is my Ideal Customer and are they on
Facebook?
Research the popular pages you discover through
your insights dashboard and visit the pages shown
to be most popular.
Also, do some research on popular groups via the
search bar.
If you find the members your target market, like the
page and request to join these groups. Then you can
post regularly and share your info.

3. What do I post on Facebook?
Make it fun, interesting, insightful and informative.
People read Facebook for fun, in their spare time, and in
lines waiting for something.
Vary your posts:
 Create List Posts
 Ask Questions
 Always include Images (that link to a blog post or opt
in page or product sales page)
 Forward other friends posts that resonate with your
followers
 Share some personal information
 Make recommendations

4. Where do I get content to share on
Facebook?
 Curate info from your favorite blogs
 Use www.buzzsumo.com to Identify hot topics in
your niche.
 Share your followers interesting posts
 Use Google Trends for Ideas and Topics
 Add #hashtags to your posts
 Post Infographics
 Quotes: Humorous, inspiring or motivational
quotes always perform well.

5. When do I post on
Facebook?
 During the week. 86% of posts are published
then
 Thurs & Fri are best days for engagement
 Optimal time to post is early afternoon between
1pm-3pm
 Sundays seem to be worse than Mon thru Thurs

6. Why should I post on
Facebook?
 71% of all internet users are on Facebook
 936 Million people log onto Facebook daily
 Average time spent per Facebook visit is 20
minutes
 Worldwide, there are over 1.44 billion
monthly active Facebook users
 Chances are your customers are using
Facebook

7. Some Action Items:
 Find and Like 5 pages a week
 Comment on 3 pages or groups every day
 Create 3 posts per day, related to your business
 Add trending #hashtags to your posts
 Include Images, videos, lists, questions, fill in the
blanks etc.
 Ask your prospect to do something. Like, share
follow. Include this call to action on each post

8. If you need Social Media assistance and just don’t
have the time to devote to managing your online
presence and reputation, then…….
WE CAN HELP!
Reach out us via our website:
www.InnSocialMarketing.com
Carlene & Elisa
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