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A Social Portrait
lorena.s: Blogger, Facebook, Twitter, LinkedIn

                       Social Media Marketing
Blogger
Blogger
 Established September 21, 2011

 Used name in the blog title to self-promote and create
  personal brand.
   Easier to find

 14 Posts

 3 comments

 18 followers

 415 views as of 11/29/11
Blogger – Post Popularity




  Note: give you posts a clever title and people will read it. For
   example: “I need to remember to vibrate”. You may think it’s about
   one thing and its really about something else but you’re reading it
   anyway. It’s a clever way to capture your audience.
Blogger - Vlogging
 Vlogging was one of the most difficult things I’ve ever had to
  do.

 Time to completion: 2 hours

 15 views

 Fell short of 2 minutes

 In hindsight I would have been more detailed about my
  educational and work history.

 Although it’s a great way to express yourself beyond words.
Blogger –To be continued?
 Will I continue to blog? The answer is YES, but not as a personal brand.

 Though I believe branding for professional purposes is important I don’t feel
  blogging is right for me.

 Blogging as a personal connection to an audience.
      10 posts, 14 comments, 6 followers (on blogger, others by email), 544 views
Facebook
 Member since around 2004
   187 friends, 16 subscriptions, Over 100 Pages/Groups

 Personal: Connect with friends and family

 Pages: for businesses can be useful to connect with an
  audience.
   The feed is more useful than the Page itself.
   It can very effective if used correctly, the opposite is true
    as well.
   Conversation, Relevancy, and Consistency
Twitter
 Member since 2008, 99 followers, following 434

 I’m more of a follower than a participant simply because I don’t
  know what to say.

 I will continue use and be more active on Twitter to promote my
  blog and personality.

 Who do I follow: Scott Kelby, 20SomethingBloggers, Mashable

 Strengths: Communicate anytime anywhere, simplicity in 120
  characters or less.

 Weaknesses: Information overload, until recently you couldn’t
  take a message back, not relatable to every age group, lack of
  timely and relevant information can lose your audience.
Twitter Stats
Linked In
 Joined a year ago

 Member of 20 Groups all related to Graphic Design or Photography

 Great educational and job search resource.
In Conclusion
 Online Communities, i.e. Mashable

 Social Media [Marketing] is your virtual footprint so say
  what you mean and mean what you say because you
  can’t take it back.

 Great for business if you put in the time and use it
  responsibly.

 For business I would all social media networks. Each has
  its purpose and if done right can augment each other.

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Lorena salcedo social media marketing

  • 1. A Social Portrait lorena.s: Blogger, Facebook, Twitter, LinkedIn Social Media Marketing
  • 3. Blogger  Established September 21, 2011  Used name in the blog title to self-promote and create personal brand.  Easier to find  14 Posts  3 comments  18 followers  415 views as of 11/29/11
  • 4. Blogger – Post Popularity  Note: give you posts a clever title and people will read it. For example: “I need to remember to vibrate”. You may think it’s about one thing and its really about something else but you’re reading it anyway. It’s a clever way to capture your audience.
  • 5. Blogger - Vlogging  Vlogging was one of the most difficult things I’ve ever had to do.  Time to completion: 2 hours  15 views  Fell short of 2 minutes  In hindsight I would have been more detailed about my educational and work history.  Although it’s a great way to express yourself beyond words.
  • 6. Blogger –To be continued?  Will I continue to blog? The answer is YES, but not as a personal brand.  Though I believe branding for professional purposes is important I don’t feel blogging is right for me.  Blogging as a personal connection to an audience.  10 posts, 14 comments, 6 followers (on blogger, others by email), 544 views
  • 7. Facebook  Member since around 2004  187 friends, 16 subscriptions, Over 100 Pages/Groups  Personal: Connect with friends and family  Pages: for businesses can be useful to connect with an audience.  The feed is more useful than the Page itself.  It can very effective if used correctly, the opposite is true as well.  Conversation, Relevancy, and Consistency
  • 8. Twitter  Member since 2008, 99 followers, following 434  I’m more of a follower than a participant simply because I don’t know what to say.  I will continue use and be more active on Twitter to promote my blog and personality.  Who do I follow: Scott Kelby, 20SomethingBloggers, Mashable  Strengths: Communicate anytime anywhere, simplicity in 120 characters or less.  Weaknesses: Information overload, until recently you couldn’t take a message back, not relatable to every age group, lack of timely and relevant information can lose your audience.
  • 10. Linked In  Joined a year ago  Member of 20 Groups all related to Graphic Design or Photography  Great educational and job search resource.
  • 11. In Conclusion  Online Communities, i.e. Mashable  Social Media [Marketing] is your virtual footprint so say what you mean and mean what you say because you can’t take it back.  Great for business if you put in the time and use it responsibly.  For business I would all social media networks. Each has its purpose and if done right can augment each other.