In this presentation I share 1) social media tips for business on Facebook, Twitter and LinkedIn 2) ideas for your social media strategy 3) some of my favorite social media resources and experts.

1. Social Media Tips and Strategies for
Facebook, Twitter and LinkedIn
Felicia Lin (August 16, 2016)

3. Use Social Media to Build Your Own
Unique Tribe
“Instead of speed dating your way to
interruption, instead of yelling at strangers
all day trying to make a living, coordinating a
tribe of 1,000 requires patience, consistency
and a focus on long-term relationships and
lifetime value. You don’t find customers for
your products. You find products for your
customer.”
–First Organize 1,000 (Seth Godin)

4. In this workshop I will cover tips on:
Using Facebook Twitter and LinkedIn for
business
Planning your social media strategy (i.e. what to post)
Resources to educate yourself about social media

5. Facebook business page tips
1) Like Pages as Your Page
This is a way to build your brand/business’s Facebook presence. It’s a great way to support
partners other businesses in your industry. It’s also a way to build community.
(image from: Sprout Social)

6. Click “Select a Page” for a drop down menu and select which of your pages you’d like to like as.
Image from: Sprout Social

7. 2) Use Pages to Watch
If your Facebook page has more than 100 likes, you will have access to Pages to Watch.
You can use this tool to see what your competitors, partners or influencers are doing. It’s a
good way to see what others are doing that works. It might just give you some ideas for
your social media strategy.
Image from: Sprout Social

8. How to Access Pages to Watch
1) Go to your Page, click on Insights
2) You will be automatically in the Overview tab.
3) Scroll down to the bottom of the page and underneath the “5 Most Recent Posts”
section, is Pages to Watch.
4) Click on the Add Pages button.
5) In the search bar, type in the name of a Page you want and click the + Watch Page
button.
6) Once you’ve finished building your list click Done.

9. 3) People & Other Pages
This feature lists every person and Page that has Liked your Page publicly.
This list provides a lot of details such as the date on which each person or Page Liked yours. This
could be useful for tracking follower growth especially during campaigns or contests. It’s good to
know who and which Pages are fans. This could help you to build relationships and partnerships,
and even give you ideas for your social media strategy.
Image from: Sprout Social

10. 4) Response Assistant
This is a great customer service tool offered by Facebook for your Page. If you’re not able to
immediately respond to messages that your fans sent to your Page, Response Assistant allows you
to create up 3 types of automatic responses.
Image from: Sprout Social

11. Twitter tips
How do you want to represent yourself on Twitter?
What’s your brand identity?
A Twitter account for a business should promote or reflect the personality of your brand.
Amazon and DiGiorno are good example of this.
Images from: Postplanner.com

12. If your Twitter is for your personal brand, your tweets can
represent more than just your personality.
Here are some suggestions for what you can tweet about:
• Topics that you are personally interested in
• News or articles relevant to your brand and/or industry
• Your expertise (published article, blog post, event/workshop, speaking
engagement)
• Things that are sharable e.g. articles/blog post that are informative,
useful, interesting, entertaining
NOTE: Many of these tips can be applied to Facebook and LinkedIn as well

13. MORE Tips on What/How to Tweet:
• Make sure you use hashtags in your tweets that are relevant to what you are
tweeting.
• Use emojis that are 1) relevant to what you are tweeting about 2) related to
your brand (The DiGiorono Pizza tweet is a good example of this)
• Use visual images where relevant and available (e.g. photo, graphic image,
video, gif). Tweets with visual images attached get noticed and retweeted
more.
• Tweet regularly (several times a week if not daily).
• Schedule tweets in advance (Hootsuite and Buffer are great tools for this).
*While doing all of the above be aware of what’s trending and unfolding in the
news. If you are able to tweet something relevant to a trending hashtag, you’ll get
a lot of retweets and exposure

14. Always follow back people who are following you unless you have some reason
not to follow them.
Periodically unfollow people who are not following you back
(www.friendorfollow.com is a good tool for this)
Mention and Retweet people

16. LinkedIn Tips
• Set up a company page for your business and share posts from it to your personal
LinkedIn updates status
• Target your company updates. LinkedIn's targeting options is a great feature for
company pages with a sizeable following. Company Page administrators can target
their status updates to specific users using criteria like company size, industry, job
function, seniority, geography, language, or by including/excluding company
employees.
NOTE: A company must have at least 100 followers within the selected target
group in order to post a targeted company update.
• Publish a post (i.e. an article) to LinkedIn about your area of expertise, industry
trends, lessons learned, or tips/advice. This will give you exposure on LinkedIn and
establish you as an expert on a particular topic.

17. • Start a LinkedIn discussion group or chime in on a group that is in your
industry
• Post educational, informative, informational content that is relevant to
your industry or area of expertise (e.g. news, articles, blog posts,
infographics)
NOTE: People can see what you like on LinkedIn.
Don’t post things that are too personal or NSFW

18. Planning your social media strategy
• Post a variety of content e.g. a photo/visual image, link to an article/blog post,
video, gif
• Make a content posting schedule (how often to post) & schedule posts in advance
• When deciding what and when to post, look at
1) Facebook Page’s insights (when and what to post)
2) Twitter analytics (most popular tweets)
3) For Twitter use hashtags (which may also help plan posting of tweets)
a) something related to your industry
e.g. #socialmedia #socialmediamarketing #smtips
b) hashtags for each day of the week
e.g. #MondayMotivation #WednesdayWisdom #ThursdayThoughts
#FridayFeeling

19. Examples of how to create tweets for specific hashtags

21. 4) For LinkedIn share articles relevant to your industry, your events/speaking
engagements, publish posts to LinkedIn. Show your expertise and knowledge.
Establish yourself as an authority on a subject or industry. Keep it professional.
NOTE: NSFW content, being too personal on LinkedIn

22. Top 10 Social Media Blogs 2016
Source: www.SocialMediaExaminer.com
1. Buffer Social
2. Jenn’s Trends
3. Peg Fitzpatrick
4. RazorSocial
5. Rebekah Radice
6. Simply Measured
7. Socially Sorted
8. Sprout Social
9. The Social Media Hat
10. Unmetric

23. Felicia’s Favorite Social Media Experts
and Resources
• Jeff Bullas
• John Crant LinkedIn expert (Check out his
workshops at NYPL)
• Peg Fitzpatrick
• Kim Garst
• Seth Godin
• Hootsuite
• Patrice Truong

24. Web resources referenced in this presentation
Seth Godin’s blog post:
First Organize 1000
http://sethgodin.typepad.com/seths_blog/2009/12/first-organize-1000.html
Sprout Social:
6 Facebook Features Marketers Overlook by Jennifer Beese
http://bit.ly/2b3iOL3
Molly Greene
How To Twitter: Tips For Newbies
http://bit.ly/2blfE4Z

25. Hubspot:
10 of the Best Brands on Twitter (And Why They're So Successful) by Lindsay
Kolowich
http://bit.ly/2ba4hvj
Post Planner:
19 Best Examples of How Top Brands Use Twitter by Scott Ayers
http://bit.ly/1XUC4t8
Hubspot:
How to Use LinkedIn: 35 LinkedIn Tips for Professional Networking, Business
& Marketing
http://bit.ly/2bne9m2
LinkedIn Help:
http://bit.ly/2aNntmh

26. Social Media Examiner:
How to Maximize Your Content Exposure on LinkedIn
http://bit.ly/1WXSEc8
Social Media Examiner:
Top 10 Social Media Blogs: The 2016 Winners! by Lisa D. Jenkins
http://bit.ly/1TUF4XU

27. Hope you’ve learned something new!
If you’d like to connect you can find me here: