Social Media Tips
How to Post Effectively and Engage a Wider Audience on Facebook
WWW.THEORUBY.COM
Simplifying the
process of building
your business online

Learn how to write a post
Get more engagement
How to grow on Facebook
Learn how to analyse posts
Key aims: Facebook Social Media Tips

Creating a Facebook Post

Before you start creating content, it's
important to understand your audience.
Research their interests, preferences,
and behaviours to create content that
resonates with them.
Learn by example and see what the
leaders in your industry are doing!
Audience

Write down the key thoughts you have about your target audience:
Who are they?
What age are they?
What are they looking for on social media?
What does 'interesting' sound like to them?
Why: Defining your target audience

Make sure your content is valuable,
relevant, and entertaining.
This could include educational articles,
funny memes, or behind-the-scenes
glimpses of your organization.
What do your target audience want to
see?
Content

Write down a few content ideas
Case studies
Testimonials
Tips and tricks
Guides
Personal Posts
What: Creating content that resonates

Posts with visual content tend to
get more engagement than text-
only posts.
Use high-quality images, videos,
and infographics to make your
posts more eye-catching. You can
create these easily in Canva using
only the free version.
Make sure your branding is
consistent across your visuals.
Visuals

Make sure that every post has a key
action
Get in touch
Read more
Question / Answer
Give them something to engage with
Action!

Time, Day, Frequency
Use a tool that is easy for you to manage
Try to plan for the next 2-4 weeks as a minimum
Plan around events, offers, seasons, milestones
Factor in school holidays and national days
Always think about your target audience
Days of the week have psychological importance
(Excel, Airtable, Word, Trello)

Getting Engagement on Facebook

Consistency is key to building a loyal
following.
Create a content calendar and post at
regular intervals to keep your audience
engaged.
I use AirTable as a great way to store
content ideas and a content calendar!
Consistency, Consistency and Consistency!

Hashtags can help increase the visibility
of your posts.
Use relevant hashtags that are popular
among your target audience.
If you're not sure which hashtags to use
you can use Answer The Public to search
your business and pull out some great
key phrases.
Hashtags

Like, Share, Comment & Reply
Ask questions, create polls and posts that require a response
Like, Share and comment on related posts
Share your posts in related groups with their permission
Tag and mention others who have impact
Make a list of the most active Facebook groups for your niche
Don't spam groups always add value!
The power of engagement is underestimated

Activity: Building Engagement
Make a list of the facebook groups that your customers use
Find out if you can post and how
Promotional posts vs informational posts

Growing Your Audience

Spotlight On
Podcasts
Testimonials
Sharing Joint Projects
Collaborating with other organizations or
influencers can help increase your visibility
and attract new followers.
You can do this through:
The more you engage with others the
wider your potential audience.
Collaborate

Activity: Growing Your Audience
Make a list of potential collaborations
What is the benefit for both of you?
How would you reach out

THANK YOU
Please get in touch if you have any questions
theo@theoruby.com
07709 852 364
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