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Mobility Solutions & Applications
     Scalable Server Apps & Multi-Device phone
              applications – a Snapshot




        MobiMedia Technology Services India Pvt. Ltd.


                                                        MobiMedia
MobiMedia
Powering Rich Mobile Media     Mobi Media - A Brief
   • Company focused on Mobility Products & Solutions since 3 years
   • Vision
            – Be the most innovative, first to market Mobility Solutions Company in the
              B2B and B2C space
   • Focused on Mobile Marketing, Mobile Commerce solutions
   • Multi-device platforms expertise – Nokia+, Blackberry, Android,
     iPhone
   • Business Model
            – Hosted Services (SaaS) – driven by own IP in innovative mobility solutions
            – Development Services – Mobility Solutions partner for IT companies
   • Strong team that has delivered projects, products globally in the
     Mobility space for many years
   • Many innovative products and solutions delivered since
     inception
                                                                           MobiMedia  --confidential--
WAP Campaign Manager – Rendering to mobiles

                                        •   Helps create Mobile Content in
                                            minutes and associates it with a
                                            Campaign & Tracks invites
                                        •   WAP Campaign Manager with vLib
                                            Template Engine to create WAP
                                            campaigns
                                        •   Java/J2EE and PHP based – Tiny URL,
                                            Unique key generation for invites
                                        •    3 level device detection – including
                                            WURFL
                                        •   Supports S, M, L device sizes and
                                            images
                                        •   AWStats for visit information
                                        •   Successful campaigns conducted
                                        •   Prototype and advanced features
                                            delivered in a short time
                                        •   Now in v 2.0 – Content Management
                                            Features added

05/31/12          MobiMedia Pvt. Ltd.
                                                                  MobiMedia
                                                                        3
QR Code Campaign Manager

                                         •   Creates QR Code based
                                             marketing Campaigns
                                             and Tracks them
                                         •   Java/J2EE Servlet based
                                             implementation
                                         •   QR Code generation
                                         •   Jasper, Flex used for
                                             Reports
                                         •   Create, Edit, Modify,
                                             View Campaigns
                                         •   Campaign & Consumer
                                             Reports with graphical
                                             presentation



05/31/12           MobiMedia Pvt. Ltd.
                                                        MobiMedia
                                                              4
QR Code Scanner – Track your advertising campaigns




 • Scans QR Codes from TV,
 newspaper, magazine,
 billboard advertisements
 •J2ME, Symbian &
 Blackberry, Android,
 iPhone apps
 •Uses sophisticated image
 processing libraries
 •Presents Call-To-Action to
 users
QR Code - Campaign Reports




                             MobiMedia
mCoupons - Coupon & Campaign Manager
                                          •   Platform to Create-Distribute-
                                              Action-Redeem-Analyze
                                              mCoupon Campaigns
                                          •   Built on a highly scalable
                                              platform on J2EE
                                          •   Supports SMS, WAP, J2ME,
                                              BREW channels
                                          •   Coupons Designer, Campaign
                                              Manager
                                          •   Supports hierarchy of
                                              products for retailers
                                          •   Powerful mechanism for
                                              setting up Locations,
                                              Redemption mechanisms
                                          •   Several Attributes and Actions
                                              for each Coupon
                                          •   Detailed Redemption,
                                              Campaign and Consumer
                                              Reports
05/31/12            MobiMedia Pvt. Ltd.
                                                              MobiMedia
                                                                    7
Mobile Coupons Application

           WAP                                          Full featured mCoupons server and
                             SMS                         J2ME application
                                                        Server implements functionality to
                     Coupon No: 55487
                     OFFER: 20% OFF on                   manage full lifecycle of coupons –
                     Mustang Jeans                       Creation, Distribution, Tracking &
                     EXPIRY: 31/Mar/2010
                                                         Analysis
                     Send RDM PLUS 55487                Supports coupons on SMS, WAP,
                     to 56161700 to Redeem
                                                         J2ME channels
                                                        Consumers can action coupons –
                                                         Save, Redeem, Forward, Click-To-
                                                         Call, Click-To-Locate
                      J2ME/BREW                         Flexible redemption system
                                                         integration for every coupon
                                                        Provides self care system for brands
                                                         to create Categories, Brands,
                                                         Coupons & Campaigns
                                                        Coupons can be assigned to
                                                         different cities


05/31/12                         MobiMedia Pvt. Ltd.
mCoupons – Coupon Wallet application




•J2ME & J2ME Touch
application
•Actionable coupons –
Save, Refer, Redeem
•Machine Scan able
coupon, redemption codes
mCoupon Dashboard Reports
FakeBuster Phone Application (1) – Scan & Check
 MobiMedia
Powering Rich Mobile Media




                                          MobiMedia
                                                  --confidential--
FakeBuster Phone Application (2) – Scan & Check
 MobiMedia
Powering Rich Mobile Media




                                          MobiMedia
                                                  --confidential--
iPhone Banking App Prototype

                                           •   iPhone based mBanking
                                               application
                                                –   Balance enquiry, Credit Card balance,
                                                    ATM locator, Whats new etc.
                                                –   Integrates iPhone widgets, Safari
                                                    Browser, Google maps inside the app
                                                –   Apple’s iPhone SDK 2.0, Cocoa UI,
                                                    Quartz 2D, GPS, Google Maps api used
                                           •   iPhone application, Banking
                                               Mediator, Banking adaptor
                                           •   iPhone app to banking mediator –
                                               Effcient and secure HTTPS/XML
                                               base protocol
                                           •   Banking mediator can serve
                                               multiple banks and record billing
                                               information
                                           •   Banking adaptor from each bank
                                               – HTTPS/Banking protocol defined
                                               by the Bank


05/31/12             MobiMedia Pvt. Ltd.
                                                                       MobiMedia
                                                                            13
Loyalty Card Application




 •mWallet for Loyalty Cards
 •Stores Loyalty Card
 •Receive Coupons against
 the card
 •Scan card QR Code to
 redeem coupon at the POS
 •Locator Functionality
 •Product Catalog/Menu of
 the brand
 •Gift Cards – planned
Loyalty Card - Application Prototype




 •On device Loyalty
 application for a Retail
 Chain
 •Loyalty, Gift Cards &
 Coupons
 •Store Locator
Yahoo Purple Pitch Application




 •WAP Campaign Manager
 used to integrate a cricket
 game for ICC World Cup
 •Helps users download a
 game, play and post scores
 through their mobile
 devices
 •Detailed Reports of
 consumer activity
Mumbai Indians – Prototype App for Cricket Fans




 •Loyalty application
 prototype for Fans of a IPL
 Franchisee
 •J2ME, Flash Lite – coupon
 manager
 •Rich actionable coupons
Thanks!!!
Feel free to send out your queries or questions at
               ridhi@mobimedia.in




                                                     MobiMedia

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MobiMedia Technologies Profile

  • 1. Mobility Solutions & Applications Scalable Server Apps & Multi-Device phone applications – a Snapshot MobiMedia Technology Services India Pvt. Ltd. MobiMedia
  • 2. MobiMedia Powering Rich Mobile Media Mobi Media - A Brief • Company focused on Mobility Products & Solutions since 3 years • Vision – Be the most innovative, first to market Mobility Solutions Company in the B2B and B2C space • Focused on Mobile Marketing, Mobile Commerce solutions • Multi-device platforms expertise – Nokia+, Blackberry, Android, iPhone • Business Model – Hosted Services (SaaS) – driven by own IP in innovative mobility solutions – Development Services – Mobility Solutions partner for IT companies • Strong team that has delivered projects, products globally in the Mobility space for many years • Many innovative products and solutions delivered since inception MobiMedia --confidential--
  • 3. WAP Campaign Manager – Rendering to mobiles • Helps create Mobile Content in minutes and associates it with a Campaign & Tracks invites • WAP Campaign Manager with vLib Template Engine to create WAP campaigns • Java/J2EE and PHP based – Tiny URL, Unique key generation for invites • 3 level device detection – including WURFL • Supports S, M, L device sizes and images • AWStats for visit information • Successful campaigns conducted • Prototype and advanced features delivered in a short time • Now in v 2.0 – Content Management Features added 05/31/12 MobiMedia Pvt. Ltd. MobiMedia 3
  • 4. QR Code Campaign Manager • Creates QR Code based marketing Campaigns and Tracks them • Java/J2EE Servlet based implementation • QR Code generation • Jasper, Flex used for Reports • Create, Edit, Modify, View Campaigns • Campaign & Consumer Reports with graphical presentation 05/31/12 MobiMedia Pvt. Ltd. MobiMedia 4
  • 5. QR Code Scanner – Track your advertising campaigns • Scans QR Codes from TV, newspaper, magazine, billboard advertisements •J2ME, Symbian & Blackberry, Android, iPhone apps •Uses sophisticated image processing libraries •Presents Call-To-Action to users
  • 6. QR Code - Campaign Reports MobiMedia
  • 7. mCoupons - Coupon & Campaign Manager • Platform to Create-Distribute- Action-Redeem-Analyze mCoupon Campaigns • Built on a highly scalable platform on J2EE • Supports SMS, WAP, J2ME, BREW channels • Coupons Designer, Campaign Manager • Supports hierarchy of products for retailers • Powerful mechanism for setting up Locations, Redemption mechanisms • Several Attributes and Actions for each Coupon • Detailed Redemption, Campaign and Consumer Reports 05/31/12 MobiMedia Pvt. Ltd. MobiMedia 7
  • 8. Mobile Coupons Application WAP  Full featured mCoupons server and SMS J2ME application  Server implements functionality to Coupon No: 55487 OFFER: 20% OFF on manage full lifecycle of coupons – Mustang Jeans Creation, Distribution, Tracking & EXPIRY: 31/Mar/2010 Analysis Send RDM PLUS 55487  Supports coupons on SMS, WAP, to 56161700 to Redeem J2ME channels  Consumers can action coupons – Save, Redeem, Forward, Click-To- Call, Click-To-Locate J2ME/BREW  Flexible redemption system integration for every coupon  Provides self care system for brands to create Categories, Brands, Coupons & Campaigns  Coupons can be assigned to different cities 05/31/12 MobiMedia Pvt. Ltd.
  • 9. mCoupons – Coupon Wallet application •J2ME & J2ME Touch application •Actionable coupons – Save, Refer, Redeem •Machine Scan able coupon, redemption codes
  • 11. FakeBuster Phone Application (1) – Scan & Check MobiMedia Powering Rich Mobile Media MobiMedia --confidential--
  • 12. FakeBuster Phone Application (2) – Scan & Check MobiMedia Powering Rich Mobile Media MobiMedia --confidential--
  • 13. iPhone Banking App Prototype • iPhone based mBanking application – Balance enquiry, Credit Card balance, ATM locator, Whats new etc. – Integrates iPhone widgets, Safari Browser, Google maps inside the app – Apple’s iPhone SDK 2.0, Cocoa UI, Quartz 2D, GPS, Google Maps api used • iPhone application, Banking Mediator, Banking adaptor • iPhone app to banking mediator – Effcient and secure HTTPS/XML base protocol • Banking mediator can serve multiple banks and record billing information • Banking adaptor from each bank – HTTPS/Banking protocol defined by the Bank 05/31/12 MobiMedia Pvt. Ltd. MobiMedia 13
  • 14. Loyalty Card Application •mWallet for Loyalty Cards •Stores Loyalty Card •Receive Coupons against the card •Scan card QR Code to redeem coupon at the POS •Locator Functionality •Product Catalog/Menu of the brand •Gift Cards – planned
  • 15. Loyalty Card - Application Prototype •On device Loyalty application for a Retail Chain •Loyalty, Gift Cards & Coupons •Store Locator
  • 16. Yahoo Purple Pitch Application •WAP Campaign Manager used to integrate a cricket game for ICC World Cup •Helps users download a game, play and post scores through their mobile devices •Detailed Reports of consumer activity
  • 17. Mumbai Indians – Prototype App for Cricket Fans •Loyalty application prototype for Fans of a IPL Franchisee •J2ME, Flash Lite – coupon manager •Rich actionable coupons
  • 18. Thanks!!! Feel free to send out your queries or questions at ridhi@mobimedia.in MobiMedia