1. AdamGrundy
There are manyconsiderationsthatgointothe processof formingan advertisement.Forexample,
the style of howthe advertisgoing to be playedout.Thiscouldbe in the formof makingthe advert
formal,thiswouldbe bestsuitedforadvertisementfromthe governmentasaninformal
advertisementwouldbe seenasunprofessional intheirstandardsastheywouldbe tryingtoget
theirpointacrossin a seriousmatterandusingan informal advertcouldbe seenasinformal.Asfor
an informal advertisement,aproductioncompanycoulduse thisstyle of advertisingtogettheir
pointacross as theywouldnotbe limitedunlikethe government.A goodexample of aninformal
advertisementwouldbe the NandosadvertisementthatIreviewedasithas bothRacial Stereotypes
and alsotriesto be funny,due tothisthe advertwouldalsobe seenasa comical advertisementasis
intendedtobe funnytothe audience.Anothergoodexampleof apopularstyle of an advertwould
be pastiche,thisisusuallyseenthroughcorporationsrecreatingoldadvertsinthe formof new ones
whichwouldbe seenasa throughback to the youngercompany,anexample of apastiche advert
wouldbe re-creatingacar advertin the same style of the olderadvertbutmixingupthe elementsto
make the advertappear more modern.These are examplesthatare seenthroughoutthe radio
commercial industryandthe reasonthatthese are commonthroughoutthe radioindustryisthat
theyare successful andpromote andsell the productsuccessfullywhichwouldresultinproduction
companiesfollowingsuit.
Throughoutan advert,itwouldbe verylikelythatmusicwouldbe playedasa formof backingmusic
that wouldgowell withthe advert.Whetheritbe popularmusicthatisenjoyedthroughoutthe
radiostationor musicthat fitsthe style of the advert.It iscommonlyseenthroughoutthe
advertisingindustrythoughforanadvertisementplaythe music,firsttheymustrequirethe
permissiontouse the musicaswithoutthe permissionitwouldbe seenasbreakingcopyrightwhich
isillegal.Toplaythe musicwithoutbreachingcopyright,the productioncompanymustacquire a
license frombothPRSforMusic (Whichrepresentsthe Composers,WritersandMusicPublishers)
and PPL(WhichrepresentsRecordCompaniesandPerfumers).Havingalicense withbothof these
organisationswouldresultinthe productioncompanypayingtouse the piece of musicwhich would
not be breakingcopyrightasyouare payingto the artistto use theirmusic.
In the radioindustry,there issomethingknownasfair-use andthe sevensecondrule.Incopyright
there isa concept of fairuse.Fair use setsoutcertainactionsthat may be carried out,but wouldnot
normallybe regardedascopyrightinfringement.The ideabehindthisisthatif the copyrightlaw is
seenastoo restrictive,itmaytheoreticallysuffocate freespeech.Fairuse isseenasan exceptionto
the exclusive rightgrantedbythe copyrightholder,itisseenasa permitforthe use of copyrighted
material withoutacquiringpermissionfromthe rightholders.Goodexamplesof Fairuse would
include commentary,research,parodyandcriticism.Itisseenas“Fair Use” as longas there is
sufficientacknowledgementtothe original author.The SevenSecondRuleonthe otherhandisin
2. AdamGrundy
reference tothe practise of intentionallydelayingbroadcastof live material.Thisshortdelayisused
to preventthe use of profanity orany otherformof undesirable materialfrommakingtoair.This
can alsoinclude technical malfunctionssuchasthe presenter’smicrophone goingdeadoreven
hearingthe presentercoughwhichwouldbe consideredasundesirable material.Thoughthere are
manyother waysinstoppingprofanitythroughoutradio,anexample of thiscouldbe seenasthe
bleepcensorwhichwouldprimarilybe playedoveracliponair as the delaywouldbe unavailable to
use throughouta clip.
It isbestfor a Music Producerto have theiroriginal andfull piece of musicasitwouldbe a creditto
themso the advertiserwouldhave topaytowardsthe copyrightof the track. Using the track would
alsobe usedasa formof promotionforthe produceras theirtrack wouldbe broadcastedtothe
public,thiswouldalsobe afree formof promotionforthe produceras theywouldnothave to pay
towardsthe advertbut wouldalsoreceive the royalties.Thoughif the advertiser decidednottouse
the original piece and decidedtouse aremix, thiswouldresultinthe producernotreceivingthe full
creditas the remix isnot the original piece thoughthe original producerwouldstillbe credited
3. AdamGrundy
The music thatE6 Radiousesisn’tdefinedtoone particulargenre asyoucan see fromthe image
above,thisisto try and satisfyasmanypeople aspossible as withinacollege thereisawide variety
of people incollege andone genre wouldnotsatisfyeveryone. Asyoucan see the image above,
there isa wide varietyof musicavailable tothe listenersof E6Radio,rangingfromrap to dance to
rock so the musicavailable tosatisfyeveryone. The wayE6 radiostorestheirmusicisinternallyso
onlystudentsinsidethe college wouldbe able tolistentothe music;thismeansthata studentat
home wouldnotbe able to accessthe music.E6 Radiowas able to purchase the musicthroughthe
internet,viawebsitessuchasbeatport,iTunesandanyother similarinternetmusicwebsite.
