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Schédio - Agency Profile - 2013
1.
AgencyProfile//2013//www.thinkschedio.com Whatthehellis ?
2.
We’reabunchofkidschanging thewaybrandsandconsumers interact. AgencyProfile//2013//www.thinkschedio.com
3.
WithSchédio,advertisingis morethanjustadvertising. Everycompanyrunsbyasetofbeliefswhichmakesthatcompanyfailorsuc- ceed.Webelievethatgreatadvertisingmakestheworldabetterplace.Webe- lievethatadvertisingshouldbemorethanjustaform ofcommunication--it shouldbeaformofbuildingarelationship. Thereissomuchbadadvertisingintheworldthatadvertisingitselfbecamea negativethingthatpeoplewanttoavoid.That'swhypeoplechangechannels duringthecommercialbreaks,choosetopay$4amonthforafreeservicelike Pandoratogetridsoftheadsanddownloadad-removingpluginsfortheirinter- netbrowser.Badadvertising.Advertisingwhichmakespeoplefeellikethey're constantlyhavingthingstheydon'tneedshoveddowntheirthroats. Advertisingneedstohaveaparadigmshift.Weneedtogobacktothefoundation ofbusiness.Thinkbacktothefirstconsumerbusinesses.Thefamily-rundiners, thesmallindependentclothesmakers,themenandwomenwholaidthefounda- tionformodernbusiness.Businessbackinthedaywasaboutrelationships--of courseyoualwaysneedgreatproductstobuildagreatbusiness,buttherela- tionshipwithyourcustomersbackthenwaspersonal.Yourcustomersknewyou andyouknewthem--youhadarelationshipwiththemthatentisedthemtokeep comingback. Ofcourse,weknow that'simpossibleintoday'sbusinessenvironment.You cannotexpecttheCEOofafast-foodchainthatservesmillionsofpeopleevery- ```````````````````````````````````````daytogoandbuildarelationshipwitheachandeverysingle ````````````````````````````````````oneoftheircustomers.That’ssilly.Butthat'swhereadvertising ```````````````````````````````````````````comesin.Abrandhasapersonalityandthatiswhatyour ````````````````````````````````````````````````customersbuildarealtionshipwith.Andtheirmodeof ``````````````````````````````````````````````````interactionisadvertising. ``````````````````````````````````````````````````````````````````````````````````````````````````````````Peoplewanttwothingsfrom
theworld.Valueand ``````````````````````````````````````````````````````entertainment.Ifyoucanprovideeitheroneofthem ````````````````````````````````````````````toyourcustomer,you'renotgoingtolosethem. AgencyProfile//2013//www.thinkschedio.com
4.
Schédiohasbeenabletoperform morethanwhatwe'veexpected them tobe.Theyhavebroughtout someinnovativeideasthatwe couldn'thaveeverthoughtof. SiddharthaUmashanker,DirectorofMarketing& Communication-India,Accor “ AgencyProfile//2013//www.thinkschedio.com
5.
Asafull-serviceadvertising agency,Schédiohasthe resourcesanddomainexpertise todeliveryourbrandtoyour customersseamlesslyacross multipleplatforms. PEOPLEJUDGEBOOKSBYCOVERS Let'sfaceit.Weallsaythaywedon'tjudge booksbycovers,butwedo.Andweknowit. That'showpeoplejudgeyourbrandaswell. WWe offer amazing
branding, advertising (duh!)andsocialmediaservicesthatgive yourbrandthedistinctlook(cover)itde- serves. BEYONDTRADITIONALMEDIA Billboardsandmagazinesaregreat.Welove makingprintads.Buttherecanbemoreex- citingwaystoreachouttoyourprospective customers. Weidentifyexcitingwaysforyourbrandto reachouttoprospectivecustomersthaten- gagesandconvertsthemintocustomers. THEWORLD'SBIGGESTPLAYGROUNDS Mobileandsocialmediahavetakenoverour lives.Thereisnodoubtthatthesetwoplat- formsareamazingwaysforbrandstointer- actwiththeircustomers. Webringtolifeamazingmobileandsocial conceptsthatenableyourbrandtoreachout toyourcustomersonaveryengaginglevel. AgencyProfile//2013//www.thinkschedio.com
6.
SincethetimeSchédiohasbeen handingoursocialmedia marketing,wehaveseenhuge improvementinourbusiness. MohammedShoeb,GeneralManager,Novotel Visakhapatnam VarunBeach “ AgencyProfile//2013//www.thinkschedio.com
7.
Some(Kickass) Samples Brand:LeClubAccorhotels Client:Accor AgencyProfile//2013//www.thinkschedio.com
8.
Brand:NovotelHotels Client:Accor AgencyProfile//2013//www.thinkschedio.com
9.
Brand:ibisHotels Client:Accor AgencyProfile//2013//www.thinkschedio.com
10.
Brand:ibisHotels Client:Accor AgencyProfile//2013//www.thinkschedio.com
11.
Brand:Tilt Client:ALP AgencyProfile//2013//www.thinkschedio.com
12.
Checkouttheexcitingoutdoor &socialmediacampaignswedid atwww.thinkschedio.com AgencyProfile//2013//www.thinkschedio.com
13.
Thanksfor reading! Seeya! AgencyProfile//2013//www.thinkschedio.com