media

1. PR6: Marketing Approach –The Hollywood Blockbuster
Unfinished Business
UnfinishedBusinessis aComedygenre movie,the storylineconsistsof
three businessassociateswhoare sentona businesstrip,thatdoesn’t
planout like usual businesstripwouldandalotof comical unexpected
eventsbeginto happen. The primaryaudience forthisfilmislikelytobe
bothfemalesandmalesagedfrom15 onwards.Mainlyintocomedyfilms
and watchedothersimilarcomedyfilmstothis,alsoanaudience that
recognisesthe castsuch as Vince Vaughnthathasstarred inother
popularsuccessful comedyfilmssuchasDodgeball,andThe Internship.
Dave Franco alsostars in thisblockbustermovie,whichmayattract an
audience of hisolderbrothernamedJamesFrancoknownforfilmssuch
as PineappleExpress,The EndandSpiderman. The audience willmostlikelystill be ineducation,
such as highschool,college anduniversityasthe humourdisplayedinthe trailerlooksquite light,
and nottoo explicit. Thisfilmwasobviouslyproducedin2015 and the release date of thisfilmis
March the 5th
. It wasproducedby a numberof people namedToddBlack,Steve Tisch,Anthony
Katagas andJason Blumethal. The directorwasnamedKenScott,anddistributedby20th
Century
Fox,whichisone of the most successful distributors.
We recognise the producerhasconsideredthe audiencewhen
producingthe filmona whole;the targetaudience isyoungadultsso
the actors usedare an importantaspectto considerasthe audience
needtobe able torecognise the character,so theycan relate these
people toothercomedyfilmstheymay have watched.AsVince
Vaughnhas beenina numberof successful comedymoviestheyrely
on himinthisfilmto make the filmfunnytowatch.The producerhas
alsochosenDave Franco as one of the maincharacters; he has also
starredin a numberof young comical filmssuchas Superbadand21
JumpStreet.Hisbrotherisalso JamesFrancowhois a verysuccessful
actor and a popularcelebrityteenagersandyoungadultskeepupto
date withad findinteresting.TomWilkinsonhasalsolandedastar
role inthismovie,maybe tocontrastagainstthe otherto ad to aimat
the oldertargetaudience forthe movie. The producerhasalso
thoughtabouthow e is goingto presentthisfilmtohisaudience,forexamplevariouspostersused
on the internetshowthe three mainactorsinthe shot,and the costumestheywearare suitsand
tiesyetlookquite shabby.Thisistopresentthe cast,and create enigmacodes.
There isa numberof waysUnfinishedBusinessiscurrentlybeingmarketed. Forexamplebillboards,
inmy local area where Ilive there isalreadyabillboardposterof thisfilmnearthe shoppingcentre,
and alsoneara busyroad. The locationforthisbillboardisaperfectwayto advertise thisfilmas
there isconstantlycars drivingpastit,so passenger’s attentionautomaticallygoesstraighttothisbig
signat the side of them.Alsothe shoppingcentre isalwaysfull of people,sopeople canlookatthis
billboardandthink‘thatfilmlooksgood,andit’sgotsome goodactors!’ Billboardsare agood wayof
marketingafilmas the size isattentiongrabbingitself,andif putina busylocationitwill attractive a
wideraudience. Alsothe movie trailerwhichisplayedonthe internetonwebsitessuchasthe
Odeon,YouTube andmaybe bloggerwebsites,the trailerwill be the mainsource of marketingas
thisisthe ‘firstimpression’forthe audience.The trailercreatesenigmacodesforthe audience,and
makesthe audience intriguedastowhat the storyline is.Itletsussee the locationof where the film
isset,and alsowhat actors are starringinthe film. Usuallyatrailerwill tell the audience whenthe

2. release date of thisfilmis,andthe screenrating. Asthe primaryaudience isyoungadults,Iwould
say the trailerare most likelytothe broadcastedonTV channels suchas E4, ComedyCentral orFilm
4. These are channelsthatair programmesaimedatthisage,and usuallyairmore upbeat,comedy
programmes. Anotherwayof marketingthisfilmwouldbe throughamagazine posterof the filmor
an article writtenbysomeone whohasseenthe film.Thiswouldbe awayfor the audience tofind
out more informationabout itandif the filmwasgood or not. Lastlythe internetisa brilliantwayfor
marketinganythingwhetheritisa movie orsomethingelse.The audience ca researches any
knowledge theywanttolearnaboutthe film, fromvariouswebsitesandsources.The internetisfull
or critic articles,whichcanhelpinfluence adecisiononwhethertosee the filmornotand mayalso
provide shortclipsfromthe movie thathaven’tbeenshownonTV etc.
Anchorage Inmediaisanythingwhichmaypull the audience inandmake theminterestedinwhat
theyare seeing,forexample inthe UnfinishedBusinessphotothere isalotgoingonwhichcould
anchor the audience. The 3 dominantimagesinthisposteristhe plane,Vince Vaughnandthe title
of the filminbold,redandwhichsays‘UnfinishedBusiness’the title of the movieitself.Ithinkthese
three imagesare veryimportantasVince Vaughnisthe mostwell – knownactor inthismovie which
isbeneficial tothe audience.Alsothe planetellsthe audiencetheyare goingtobe travelingmaybe
to differentcountriesasitisa businesstripandalsocreatesan enigma code as the audience may
begintowonderwhere theyare goingtoon the plane.The title of the movie isextremelyimportant
informationthe audience needtoknow,the coloursusedinthe title are white andred,twovery
bright,dominantcoloursthatsuggestaction.The positioningof the title isin-betweenthe weak
fallowareaandalso the terminal area.These are twoof the mainareasthe audience will be drawn
to look,as the Guttenbergtheorystatesthere are 4 areasthe audiencesare drawntolook. These
areas are calledthe strongfallowarea,the weakfallow area,the terminal areaandthe primary
optical area. In the primaryoptical area we see part of the tag line withthe word‘best’andinthe
strongfallowareawe see the word‘ever’.The tagline is‘Best.BusinessTrip.Ever’thistagline really

3. intriguesthe audienceasworkisknownto be a serious,professional eventwhere asinthisfilmit
looksveryinformal,andasif it’smore of a bachelorsparty.So itmakesthe audience wanttoknow
whyit isthe bestbusinesstripever.
Whenproducinganymovie,the producerwill have toconductsome researchtofindoutexactly
whathis or hertarget audience need. As thisisa comedygenre movie the producerwouldneedto
findoutwhat suitable actorscouldstarin a successful comedymovie,andwhohasstarredin
previoussuccessful Comedymovies.Sothe choice of whostarsin the filmisa veryimportantfactor
for the audience,astheyare more likelytoenjoyafilmwithanactor theyrecognise andhave seen
inothercomedyfilms,thantoone theyhaven’tseenbefore.Thisisuse of startheoryas usinga well
– knowniconicactor,makesthe audience wanttosee the movie more. The producerwouldalso
have to researchdifferentnarrativesof comedygenre films,tofindoutif anyfilmsare similarto the
one he or she isproducing,if sohowcan theymake theircomedymovie differentfromthe others.
Usuallya producerwill introduce hisownstyle of presentinghisfilm, andwe canrecognise whena
producerhas made a certainfilmforexample TimBurtonhashisownstyle of presentinghisfilms,
theyalwayshave a dark,mysteriousgothicfeel tothemandhe usesthe same actors inhismovies.
In conclusionthere are multiple waysthisfilmhasbeenmarketedforthe audience,anditisfairly
easyto findoutany informationneededforthe audience especiallyonthe web.Ithas been
successful atthe box office,andhasattracted lotsof fans anddifferentaudiencesfromthe stars
used,andthe way the producerhas marketedthe movie.