It’s time to get caught up. Doing business online is no longer the future, but reality. Where should you start and where should you spend your time?

1. Internet 101
Megan Stout & Stacey Harris
HuebnerPetersen

2. “The Internet is
becoming the town
square for the global
village of tomorrow.”
-Bill Gates

3. Why?

4. Your Website
The online gateway to your dealership.

5. Your Website Don’ts
✗ Don’t use blinking or flashing text
✗ Don’t go crazy with the color wheel
✗ Don’t overdo the subpages
✗ Don’t add it just to add it

6. Example of a Don’t Website

7. Your Website Do’s
✓ Make it simple
✓ Key Info = Homepage
✓ Allow easy navigation
✓ HTML/Flash: 80/20

8. Example of a Do Website

9. Example of a Do Website

10. Fixing Your URL’s
Make it simple
Do: www.abcrv.com/units
Don’t: www.abcrv.com/unit3927169/
Google Rewards

11. Your Website & SEO
(Search Engine Optimization)
Relevant page titles
Relevant URL’s
Content filled with keywords

12. Website Updates
Daily: Inventory
Weekly: Specials, sales or other big news
Monthly: Personnel, store hours, general info

13. Going Mobile?
Should you or shouldn’t you?

14. Yes.

15. In the U.S. alone,
120 million people will
be using and searching
on smart phones this year.

16. Curious about mobile
conversion?
Conversion of traditional websites on
mobile phones = 4%
Conversion of mobile sites on mobile
phones = 40%

17. Why Else?
Mobile searches have increased 300%
since 2010
20% of auto shoppers visit dealers sites
using their smartphone
1/3 of people are abandoning their
computers for mobile devices (tablets,
phones etc.

18. Have You Considered?
Usability of your site on a mobile device?
Is your dealership available wherever
customers are?
Trying out your website on a mobile device?

19. Where to Start
Usability of your site on a mobile device?
Is your dealership available wherever
customers are?
Check out other dealers that have gone
mobile.

20. Social Media

21. The average Facebook user is connected to
80 community pages, groups and events.
The average American Internet user
watches 30 minutes of video per day.
Social networking sites grew 88% among
users ages 55-64 between 2009 & 2010.
*Social2B & Web Pro News

22. Word of Mouth
Get Engaged
Build Relationships
Provide Content
Search Rankings

23. 1: Listen... Really Listen

24. 2: Pick a Platform

25. Social Media Platforms

26. 3: Participate & Engage

27. 4: Content is King

28. RVsocialmedia.com

29. Top 6 Tips
1.) Be consistent
2.) Be personable & real
3.) Make posts relevant & engaging
4.) Participate in the conversation
5.) Don’t expect results overnight
6.) Be ready to respond

30. Online Ads:
Google Adwords

31. What?

32. This sounds hard...
where do I start?

33. Step 1: Target Customers
Pick your language
Pick your location
Take it further

34. Step 2: Create Your Ad
Create your keywords:
Create your headline
Motorhome
Camping Trailer
Jayco RV Dealer

35. Step 3: Set Your Pricing
Totally customizable by you
Choose your currency
(US or Canadian $)
Select your daily budget

36. Step 4: Get Signed Up
Enter your email and password
Build a Google Account

37. Getting Certified
http://www.google.com/adwords/professionals/

38. Your Dealership in
Review

39. Search Yourself

40. What To Look For
Search as a customer
What are customers finding?
Are you impressed with what you see?

41. Customers Talk
Yelp
Google Reviews
Where are you
Dealer Rater being talked
about?
Message Boards
Twitter

42. It’s ALL About
Aggregates reviews to one place
Increases your search rankings
Make your dealership easy to find by
customers

44. Reputation Management
1.) Monitor
2.) Optimize
3.)
Engage

45. Where to Monitor
Google Alerts - google.com/alerts
Yahoo Alerts - alerts.yahoo.com
RSS feed subscriptions to search results
Social
Media
via
tags

46. Engage
Research the situation - is there merit?
If not, provide facts and ask for
corrections.
If yes, offer to discuss.
Be ready to respond.
Be honest, be transparent and listen.

47. Optimizing
Most effective as a preventative
measure rather than a reactive
measure. Better than chasing after
negative comments and puts the
brand in control.

48. Thank You.