The document discusses Colm Griffin and his online store Purchase.ie, which sells products to help people save money. It also discusses E-Commerce Ireland, a group Griffin founded to help Irish online sellers. Some key points made include: Irish consumers spent €4 billion online in 2012 but €3 billion went to overseas companies; traditional stores have been slow to embrace online selling; and advice for businesses considering online selling, such as researching competitors, costs of selling online, and tips for setting up an online store and optimizing it for search engines.
Brisbane Shopify Meetup - 1st December 2016Reload Media
Slides from the first Brisbane Shopify Meetup. Special guest speakers include Cal Wilson (The Working Party), Simon Byrne (Andzen) and Jason Bowman (Shopify Plus).
Brisbane Shopify Meetup - 23rd February 2017Reload Media
Slides from the 2nd Brisbane Shopify Meetup. Special guest speakers include Mike Angell (Culture Kings), Jerko Grom (Google) and Jason Bowman (Shopify Plus).
10-Minute Make Overs for B2B Websites Presented at Bay Area Content Marketing...Rosemary Brisco
See 4 website MakeOvers that will not only improve user engagement and searchability but will encourage site visitors to take a conversation action like requesting a demo, completing a form.
→ Bay Area Content Marketing MeetUp - April 26, 2017 Presentation
10-Minute Make Overs for B2B Websites Presented at Bay Area Content Marketing...rbrisco
10-Minute Website Makeover Website Clinic for B2B Websites
There are many elements to consider when managing a B2B website when the primary focus is on lead generation. User Experience is a big one!
Presented: April 26, 2017 Presentation
Brisbane Shopify Meetup - 1st December 2016Reload Media
Slides from the first Brisbane Shopify Meetup. Special guest speakers include Cal Wilson (The Working Party), Simon Byrne (Andzen) and Jason Bowman (Shopify Plus).
Brisbane Shopify Meetup - 23rd February 2017Reload Media
Slides from the 2nd Brisbane Shopify Meetup. Special guest speakers include Mike Angell (Culture Kings), Jerko Grom (Google) and Jason Bowman (Shopify Plus).
10-Minute Make Overs for B2B Websites Presented at Bay Area Content Marketing...Rosemary Brisco
See 4 website MakeOvers that will not only improve user engagement and searchability but will encourage site visitors to take a conversation action like requesting a demo, completing a form.
→ Bay Area Content Marketing MeetUp - April 26, 2017 Presentation
10-Minute Make Overs for B2B Websites Presented at Bay Area Content Marketing...rbrisco
10-Minute Website Makeover Website Clinic for B2B Websites
There are many elements to consider when managing a B2B website when the primary focus is on lead generation. User Experience is a big one!
Presented: April 26, 2017 Presentation
This presentation will teach you to:
• Create a Blogging Marketing Plan
• Integrate Your Blog with Social Media to Create a Following
• Craft Compelling Copy that Converts Prospects into Customers
• Use Your Blog as a Successful Sales Funnel
Presentation - For a Members only Executive Group Melbourne Australia
Location - Docks Melbourne Wharfs
Subject - Internet and E-commerce. How it is done well with and example and how it is done poorly with an example. Key lesson learn of the best in the field, use high content do not try to reinvent the wheel just make it better.
There are 6 ingredients for a good e-Commerce blog which are as follows:-
1. Offer Good and Relevant Content
2. Make it Pretty
3. Show Your Products in Action
4. Keep it Short and Snappy
5. Go Behind the Scenes
6. Social Media
Presented at the Los Angeles Shopify Meetup, 08/21/14. Presented by Josh Highland (@JoshHighland) of http://NewLeafLabs.com. A quick overview of simple changes to your Shopify store that can have major impacts on your SEO preformance.
5 tips to improve ecommerce site search and increase conversionsDavidAltmen
Your ecommerce site’s search function is one of the most important tools you have for increasing conversions and sales. However, if it’s not effective, it can actually do more harm than good. So make sure you take the time to test and tweak your search function until it’s as effective as possible.
Internet Marketing Strategies for Small Businessgowebsol
Marketing online is still a mystery for many small businesses, so I recently did a presentation for Local First Arizona to help small business owners get a handle on the concept of online marketing and where to spend their time. This presentation will help you understand the elements of online marketing, such as SEO, Social Media, Email Marketing, and then put together a plan to use them effectively to promote your company.
E-Commerce: 4 Steps to Start Selling OnlineSnapRetail
In this webinar, you'll learn the four steps to get started with e-commerce (on a small or large scale) and selling options beyond the typical website store. Consumers demand shopping options. Small businesses must consider selling online to complement their in-store offering.
10 Killer Mistakes that can Ruin Your Mobile E-Commerce Redesign EffortsRomain Caisse
Considering mobile eCommerce web redesign? Ecommerce development experts suggest avoiding ten deadly mistakes to get better ROI from your redesign efforts.
An introduction for business owners with an existing websites. There are many points to consider if you are to attract visitors. This presentation helps you ask the right questions.
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-Commerce and Social Business - What a business owner should know about SEO, Social Media, Email Marketing, and more ..
Presented At Austin, TX Economic Business Growth Incubator (EGBI) on 2/14. Really enjoyed teaching the class to highly motivated bootstrap entrepreneurs! - Elizabeth Quintanilla
This presentation will teach you to:
• Create a Blogging Marketing Plan
• Integrate Your Blog with Social Media to Create a Following
• Craft Compelling Copy that Converts Prospects into Customers
• Use Your Blog as a Successful Sales Funnel
Presentation - For a Members only Executive Group Melbourne Australia
Location - Docks Melbourne Wharfs
Subject - Internet and E-commerce. How it is done well with and example and how it is done poorly with an example. Key lesson learn of the best in the field, use high content do not try to reinvent the wheel just make it better.
There are 6 ingredients for a good e-Commerce blog which are as follows:-
1. Offer Good and Relevant Content
2. Make it Pretty
3. Show Your Products in Action
4. Keep it Short and Snappy
5. Go Behind the Scenes
6. Social Media
Presented at the Los Angeles Shopify Meetup, 08/21/14. Presented by Josh Highland (@JoshHighland) of http://NewLeafLabs.com. A quick overview of simple changes to your Shopify store that can have major impacts on your SEO preformance.
5 tips to improve ecommerce site search and increase conversionsDavidAltmen
Your ecommerce site’s search function is one of the most important tools you have for increasing conversions and sales. However, if it’s not effective, it can actually do more harm than good. So make sure you take the time to test and tweak your search function until it’s as effective as possible.
Internet Marketing Strategies for Small Businessgowebsol
Marketing online is still a mystery for many small businesses, so I recently did a presentation for Local First Arizona to help small business owners get a handle on the concept of online marketing and where to spend their time. This presentation will help you understand the elements of online marketing, such as SEO, Social Media, Email Marketing, and then put together a plan to use them effectively to promote your company.
E-Commerce: 4 Steps to Start Selling OnlineSnapRetail
In this webinar, you'll learn the four steps to get started with e-commerce (on a small or large scale) and selling options beyond the typical website store. Consumers demand shopping options. Small businesses must consider selling online to complement their in-store offering.
10 Killer Mistakes that can Ruin Your Mobile E-Commerce Redesign EffortsRomain Caisse
Considering mobile eCommerce web redesign? Ecommerce development experts suggest avoiding ten deadly mistakes to get better ROI from your redesign efforts.
An introduction for business owners with an existing websites. There are many points to consider if you are to attract visitors. This presentation helps you ask the right questions.
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-Commerce and Social Business - What a business owner should know about SEO, Social Media, Email Marketing, and more ..
Presented At Austin, TX Economic Business Growth Incubator (EGBI) on 2/14. Really enjoyed teaching the class to highly motivated bootstrap entrepreneurs! - Elizabeth Quintanilla
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
A web marketing roadmap for success in 2010 presented by Simplified Solutions, a Chicago web marketing agency. Contact Tom Casale or Bill Kamper with any questions.
A web marketing roadmap for success in 2010 presented by Tom Casale and Bill Kamper, Principals, Simplified Solutions - a Chicago online marketing agency.
Specific tactics you can use to increase sales on your site from 4 expert speakers. Topics discussed include Remarketing, Instagram, Facebook, Reddit, Google Ads, Gift Guides, Twitter, Email, Search Ads, Shopping Ads, Display Network, YouTube, and Website Design.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
E-commerce strategies for business development 2015-2016Zaheer Ameer
Our New Year's plans assume revenue growth of our company in 2015, but for whatever reason will be an increase in sales - an increase in sales, expansion into new markets or innovative products, software, IOS, application development or advance office software?
Attracting business from around the world using the internetGlobal Magnet
Learn about some of the key concepts and trends in digital marketing today, including how to use Google, Facebook, YouTube, Twitter, LinkedIN and some of the new ‘social media stars’ like Pinterest and many more to generate MORE business for YOUR business.
The workshop was aimed at SMEs wanting to learn more about the myriad of options online to acquire new customers and discover business opportunities both LOCALLY and GLOBALLY.
If you are serious about keeping your business competitive in the digital age, you could not afford to miss this presentation.
Pitch your customer right customer-centric approach: the proposal attached is strategically targeting the customer to identify its design needs and recommended changes
Similar to Selling Online - Tips from a Seller - Not a Consultant! (20)
2. Online Store Established 2009
Specialise in the sale of products to help
people save money.
Over 300 products available through site
Selling into over 30 countries
Green Awards Finalist 2012
3. Set up November 2012 to help Irish online
sellers to sell online more effectively
Regular monthly events at which invited guest
speakers talk about various aspects of selling
online
Over 650 members in the group to date
4. Irish consumers spent €4 billion online in
2012.
€3 billion of this spent with overseas
companies
Traditional bricks and mortar stores slow to
embrace selling online.
Many that have embraced it have been badly
advised and many have given up.
5.
6. Are others successfully selling similar
products online?
Where and how are they selling?
Can you compete? (Costs associated with
selling online)
7. Do google search?
Check Multi-Channel Platforms (Alibaba,
Ebay, Amazon, Etsy etc)
Use google tools like keyword planner
Social media trend searches
Run a google alert on it
8. How?
Through own website OR Multi-Channel Platforms OR BOTH
Why?
High search engine ranking Customer Endorsements
Good content marketing Good Use of Social Media
Using effective video marketing Best Price
Pay Per Click Campaigns
9. Web development cost Email marketing costs
Merchant Fees Video marketing costs
Multi-channel seller fees SEO costs
Pay per click advertising PR costs
Fulfilment costs Social media costs
Warehousing costs
10.
11. Short-term
– Sell through multi-channel
Long-term
- Build your own online store
12. - Professional look
- Easy to navigate
- Professional images
- Visible contact number
- Good and clear product descriptions (not copied and pasted from
suppliers)
- Product videos embedded on site
- Customer product endorsement published
- Keep site fresh with new content
13. - User friendly URL’s
www.greatshoes.com/mens-italian-black-leather-shoes/
www.greatshoes.com/product2102x
- Good use of Meta Heading tag - Mens Black Italian Leather Shoes
- Good use of Meta Description tag - Italian Black leather shoes for men. Available in size 6 to
size 11. High quality Italian shoes with leather soles.
- Install google webmaster tools
- Install google analytics
- Install sitemap to root directory of website
- Register site with google and create google places and google plus account
- Do cross browser checks of all pages on the website
- Ensure site is optimised for Tablet and Mobile traffic
14.
15. Two types
On page SEO – What you on your own website
to influence google rankings.
Off page SE0 – What you do externally to
influence google rankings.
16. User friendly URL’s
Good meta tagging
Good original wording content (use google
keyword planner to assist!)
Good use of Heading Tags (H Tags) in product
description
Link to new product from home page of your
website
17. Share product page URL’s on your social media accounts.
Google Plus, Facebook, Twitter, Linkedin, Pinterest,
Stumbleupon, Digg
Creating video link on youtube to product page
Run a PPC Campaign Direct to Product URL
Promote through E-Mail Marketing
Distribute press release about it and publish online
News4media.ie, Irishpressreleases.ie prlog.org
Run online competition give-away and promote through
competitions.ie
18. Two main types
1: Google Adwords
2: Facebook Advertising
19. Ensure to direct campaign to the most relevant
page on site (NOT HOME PAGE)
Use google keyword planner to decide on
keywords to use for campaign.
Offer incentive to encourage clicks (“10% off
today”, “best online price”, “free delivery” etc)
Limit daily spend on campaign and length of time
campaign runs for.
Set location for campaign to where you can
compete.
Consider using only exact key phrases for
campaigns.
20.
21. Great for targeting people with specific interests
of people in specific locations
Ad will need to be very appealing and best to link
to your facebook page as opposed to website
Best to use humour and keep it topical.
Difficult to convert to immediate sales
A high number of followers does give you
creditability
22.
23.
24.
25. Great way to show how product actually
works
Upload to youtube, vimeo etc with direct link
to product page for referral traffic
Run competition and ask customers to
submit product reviews
26.
27. Allows you to regularly communicate with customers
Have a sign up facility on your website
Offer incentives to sign up (discounts on orders etc)
Mailchimp recommended
Give useful information not just a sales pitch
Good subject title key
Measure success and make adjustments to improve next time
Don’t overdo it!
28.
29.
30.
31.
32.
33.
34.
35. Build database of relevant journalist contacts.
Build relationships with these journalists.
Ensure press releases you send out are
newsworthy.
Persist but don’t overdo it.
36. Magento – Great but usually big development
cost and difficult to self manage thereafter
Wordpress Plugins – eg Woo-commerce,
Tribulant – Will probably need developer from
outset. Can be self-managed thereafter, great
plugins but need to be updated regularly. Good
support forums.
Shopify – Getting increasingly popular.
Reasonably easy to build but not self-hosted.
They charge monthly fee and transaction fees.
37. The more options to pay the better (Paypal
and / or Credit Card)
Beware of merchant fees!
Beware of fraud!
Beware of charge backs!
38. The more options to pay the better (Paypal
and / or Credit Card)
Beware of merchant fees!
Beware of fraud!
Beware of charge backs!
39. Catch 22 between how many orders and how
much it will cost you!
Signed for orders can be important.
Expect returns!
Expect damaged orders!
40. Ensure a real opportunity exists
Get site architecture right from the outset
The real work starts after site built.
Set your SEO right! (avoid the agencies!)
WRITE GOOD ORIGINAL CONTENT
Be careful with PPC campaigns
Video marketing should be given serious
consideration
Write ups generally offer more value than
advertising
Thread on side of caution with Merchant fees and
chargebacks
Expect returns and damaged orders