This document discusses what happens when you search for yourself, your brand, or business on Google. It recommends setting up profiles on various local search platforms like Zillow, Trulia, and Realtor.com to claim and optimize your online presence. Filling out these local profiles provides benefits like free advertising, linking current listings and past sales, and reaching local home buyers and sellers who are active online. The rest of the document outlines Thursday's agenda to determine which local profiles agents should target, how to fill them out, and resources for each profile.

1. What Happens When You Google You
Presenter:
Chuck Ward “PRO” Director of Marketing

3. Think About This Question
What happens when you Google yourself, your brand, or your business?

4. Think About These Questions

Have you ever Googled yourself

What happened?
◦
Did you like what you saw the results Google served to you about yourself, your brand, or your business?

Were you satisfied?

Should (or Do) you need to improve

5. What Do I Mean When I Say – “Google Myself”

6. You Probably Fall into One of These Categories
1.
Non-existant
2.
What does exist is negative and derogatory
3.
Do have just one or many?

7. BASIC STEPS TO CREATING SUCCESSFUL
What Happens When You Google You ?

8. First – Where are the Best Places
1.
Zillow.com
2.
Trulia.com
3.
Realtor.com
4.
LinkedIn.com
5.
ActiveRain.com
6.
Google Plus (G+)
7.
Your Blog (provided with your member account)
1.
Facebook.com
2.
Angieslist.com
3.
Pinterest.com
4.
YouTube.com
5.
Any Other Blogs
6.
Your Agency Web
7.
Your Personal Website (provided with your member account)

9. First – Where are the Best Places
Truth of the matter is
There are over 300 different places that you can create a profile (and should)

10. This Week Class is Geared Towards ….

Which profiles should we set up (at a minimum)

Why these profiles are crucial for real estate agents and brokers

How we set these profiles up

11. What Are Local Profiles

Local profiles are websites on the internet

Some are controlled by you, and some are not

These are places that consumers can learn more about you, the LOCAL real estate expert and professional

12. What’s The Value in Filling out Local Profiles

For third party (syndicated) websites such as Zillow, Trulia, Realtor.com, Homes.com and all similar
a.
You can link current listings and past sales
b.
Answer questions
c.
Have people rate your service (reviews)
d.
Extremely rich in LEO (local search engines)
e.
Extremely rich in niche marketing
f.
Create blog content
g.
Creates links to your money site(s)

13. What’s The Value in Filling out Local Profiles

For third party (syndicated) websites such as Zillow, Trulia, Realtor.com, Homes.com and all similar
h.
Gives you free advertising on national websites and platforms
i.
Where the website traffic measures in the millions of hit per month (70% of which is from the mobile internet)

14. What’s The Value in Filling out Local Profiles
Allows you to reach out to the 24 – 54 year old age demographic

15. What’s The Value in Filling out Local Profiles
1.
It is this age group that is MOST likely to be your next client
2.
It is this age group that holds over $7 billion dollars in spending power
3.
These clients are not reading mail, watching TV, or taking phone calls

16. What’s The Value in Filling out Local Profiles
1.
They are located in the following places
a.
Social Media
b.
Local Media and Search Marketing
c.
Mobile Devices
i.
Tablets
ii.
SmartPhones

17. What’s The Value in Filling out Local Profiles
Because Local Profiles are forms of LOCAL MARKETING
Because Local Profiles are also forms of MOBILE MARKETING
Because Local Profiles are also forms of SOCIAL MARKETING

18. SO-LO-MO Marketing

19. Importance of SO-LO-MO Marketing

All three of these are MAJOR factors in the “algorithm”

(That little math formula that Google and other search engines use to determine if YOUR content is worth serving on Page 1 or Page 1000)

20. What’s in Your Profile?

23. Thursday’s Agenda

Determining Which Local Profiles to Target

How to fill out those profiles
◦
Pieces of Data to Include
◦
Linking to Your Website(s)

Resources, guides and checklists for each separate profile

24. Thanks For Joining Us Today

Got Questions

Got Issues

Got Concerns

Got Problems

Need Help
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Email: helpdesk@realaccesspro.com
Phone
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