The document discusses how two tech startups, Belly and Base CRM, use content marketing strategies to drive sales. It outlines their marketing funnel approach of using tactics like SEO, content marketing, social media, and paid advertising to attract visitors and generate leads. It describes how they then implement strategies like custom content, gated content, and retargeting to convert those leads into qualified opportunities. Finally, it discusses how they close those opportunities through automated workflows, case studies, and integrated tooling before focusing on customer retention through features utilization and email marketing. The overall goal is to drive awareness, capture qualified leads, turn them into paying customers, and create brand advocates through each stage of the funnel.
I delve into the Basics of Search Theory, the evolution of the Search Industry. How the Google Adwords Program evolved. I explain about the Google Adwords Account Structure. How Keywords are to be chosen. The Different Types of Keywords. How to use a combination of Positive and Negative Keywords. I have used "Advanced Google Keywords" by Brad Geddes as the basic source.
Content marketing is a great way for businesses to reach customers — without spending a fortune.
This deck will show you how you can build content into your marketing strategy so you can grow your revenue by fueling repeat business (loyal customers) and driving new sales (new customers).
Included in the presentation:
-- Growth strategies and tricks of the trade
-- Analytics and using them to measure your efforts
-- Core components of an effective content marketing strategy
LSA Bootcamp Detroit: Boost Customer Loyalty with these Social Media Tips (Ma...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
How to create cornerstone content that drives traffic to your websiteTechmagnate
Cornerstone content is the soul of your website. It can make a difference between success and failure as it determines whether a visitor is going to stay on your website or not. In this presentation you will find some useful tips to create cornerstone content for your website to maximize its SEO value and improve user-experience. Subscribe to our newsletter and get latest updates on digital marketing, SEO and content marketing delivered to your email inbox; visit http://bit.ly/1HG92Yz
I delve into the Basics of Search Theory, the evolution of the Search Industry. How the Google Adwords Program evolved. I explain about the Google Adwords Account Structure. How Keywords are to be chosen. The Different Types of Keywords. How to use a combination of Positive and Negative Keywords. I have used "Advanced Google Keywords" by Brad Geddes as the basic source.
Content marketing is a great way for businesses to reach customers — without spending a fortune.
This deck will show you how you can build content into your marketing strategy so you can grow your revenue by fueling repeat business (loyal customers) and driving new sales (new customers).
Included in the presentation:
-- Growth strategies and tricks of the trade
-- Analytics and using them to measure your efforts
-- Core components of an effective content marketing strategy
LSA Bootcamp Detroit: Boost Customer Loyalty with these Social Media Tips (Ma...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
How to create cornerstone content that drives traffic to your websiteTechmagnate
Cornerstone content is the soul of your website. It can make a difference between success and failure as it determines whether a visitor is going to stay on your website or not. In this presentation you will find some useful tips to create cornerstone content for your website to maximize its SEO value and improve user-experience. Subscribe to our newsletter and get latest updates on digital marketing, SEO and content marketing delivered to your email inbox; visit http://bit.ly/1HG92Yz
Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience?
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Learn how to make Twitter an asset that will help you grow your business with this LocalVox SlideShare.
Twitter is one of the most powerful social networks -- and it's free. But knowing how to make it work to your benefit takes work and knowledge.
Here's what we cover in this deck:
* The basics of Twitter
* Why your small business needs to be on Twitter
* How to build a following
* 4 tips for Advanced Search
* Content inspiration
* Sample schedules
* 9 tips for success
Using Inbound Marketing for eCommerce - Grand Rapids HUGs 2015Thomas M Schwab
The gravy-train of eCommerce growth is ending. It's never been easier to sell online, but harder to make a profit doing so. Tom Schwab explains to the Grand Rapids MI HubSpot user group how selling with content is replacing Adwords, Pay Per Click, Amazon and eBay as the way to grow a profitable and sustainable eCommerce business. Attract more visitors, engage more leads, close more customer and make more delighted advocates using an inbound strategy.
Google Grants Webinar: The Biggest Missed Opportunity in Nonprofit Marketing Eric Facas
Google Grants is the nonprofit edition of AdWords, Google's online advertising tool. Google Grants empowers nonprofit organizations with in-kind AdWords advertising, to promote their missions and initiatives on Google.com. In this webinar, Cody Damon and Eric Facas of Media Cause will discuss how your organization can benefit from Google Grants and why you should consider it as part of your marketing strategy this year.
Key Takeaways:
- What is Google Grants
What it takes to turn a Google Grant into a free $480,000 advertising budget and how to turn Google advertising into real value for a nonprofit
- How to apply, account setup, and optimization overview
- 10 tactical tips for making the most of a Google Grant
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
By now, you know the basics of using social media for your business (getting setup, how to post, etc.).
Take your social media strategy to the next level and go from “intermediate” to “expert,” so you can start seeing significant growth in your business.
In this social media marketing presentation, you will learn:
-- How to convert your current followers into paying customers
-- Using tactics the experts use to increase engagement
-- Turning your engagement into recurring business
-- Covers major platforms: Twitter, Facebook, Google+, Instagram, LinkedIn
TPAS2020 Using Facebook ads to drive traffic to optimized articles. How to sp...Travelpayouts
Watch the workshops and lectures from TPAS2020: https://tp.click/1sF
Alexa Williams Meisler (52 Perfect Days) explains how to spend $1 a day on Facebook ads to increase affiliate revenue. Watch the presentation to learn all about choosing the right content to promote, as well as creating and targeting your ads.
SOCIAL / LINKS
➡ Facebook: https://www.facebook.com/travelpayouts.official
➡ LinkedIn: https://www.linkedin.com/company/travelpayouts
➡ Twitter: https://twitter.com/travelpayouts
➡ Support: support@travelpayouts.com
From locally-owned businesses, to multinational brands, companies of all sizes are investing in content marketing to acquire new customers and increase business from existing ones. Creating content is only half the battle though. Getting the right audience to see it – and take action – is the harder part.
This session will explore free and cost-effective content distribution hacks employed by startups to get more web traffic, social media shares and customers.
* I gave this presentation at Social Media Week, Chicago - 2014.
INCREASE THE REACH OF YOUR POSTS + GROW YOUR BUSINESS
As businesses compete for limited space on Facebook, it’s become harder and harder to reach customers without paying for them — a huge frustration if you’ve spent a lot of time building up your followers.
The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.
This SlideShare presentation will:
-- Deconstruct Facebook’s News Feed algorithm
-- What and when to post to maximize your reach
-- Mobile marketing on Facebook
-- Creating effective ads that convert
If you’ve seen your Facebook engagement drop, download our Facebook for Business deck and learn how to get back in the News Feed.
LinkedIn is the largest professional social media network and provides businesses of all types -- small businesses included -- with a great platform to market themselves.
While LinkedIn is not a platform local businesses traditionally think of when looking to grow, this network of professionals offers countless marketing opportunities that can have a significant impact on your bottom line by increasing your business.
This deck will teach you:
-- How to build an engaging LinkedIn Company Page
-- Best practices
-- Getting started with LinkedIn Groups
-- Posts that will help you increase your reach
-- How to get the most out of LinkedIn endorsements
Drive more sales and increase your loyal customer base
Great branding -- such as Coca Cola's red and white lettering or Tiffany & Co.'s robin's egg blue boxes -- will help you grow your sales by creating business recognition and increasing the perceived value of your product/service.
However, you don't have to be a worldwide brand (with a huge marketing budget) to use brand recognition to positively influence customers purchase intent.
This deck will teach you about:
-- Optimizing your brand to grow engagement
-- Budget-friendly branding ideas
-- Tips on leveraging your brand to boost sales
-- Mistakes to avoid
Download today and you’ll walk away with new ideas you can implement and a strategy that will give your local business brand recognition.
My experience of using research investigating conceptions of information lite...Sheila Webber
This presentation indicates ways in which Sheila Webber has used the findings of research with students, librarians and academics. The discoveries are from the research project investigating UK academics’ conceptions of information literacy and pedagogy for information literacy. This was a phenomenographic investigation looking at 4 disciplines: Marketing, Chemistry, Civil Engineering and English. One the articles about this research can be found here:
Webber, S., Boon, S. and Johnston, B. (2005) “A comparison of UK academics' conceptions of information literacy in two disciplines: English and Marketing.” Library and Information Research, 30 (93), 4-15. http://www.cilip.org.uk/specialinterestgroups/bysubject/research/publications/journal/archive/lir93/article93b.htm
Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience?
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Learn how to make Twitter an asset that will help you grow your business with this LocalVox SlideShare.
Twitter is one of the most powerful social networks -- and it's free. But knowing how to make it work to your benefit takes work and knowledge.
Here's what we cover in this deck:
* The basics of Twitter
* Why your small business needs to be on Twitter
* How to build a following
* 4 tips for Advanced Search
* Content inspiration
* Sample schedules
* 9 tips for success
Using Inbound Marketing for eCommerce - Grand Rapids HUGs 2015Thomas M Schwab
The gravy-train of eCommerce growth is ending. It's never been easier to sell online, but harder to make a profit doing so. Tom Schwab explains to the Grand Rapids MI HubSpot user group how selling with content is replacing Adwords, Pay Per Click, Amazon and eBay as the way to grow a profitable and sustainable eCommerce business. Attract more visitors, engage more leads, close more customer and make more delighted advocates using an inbound strategy.
Google Grants Webinar: The Biggest Missed Opportunity in Nonprofit Marketing Eric Facas
Google Grants is the nonprofit edition of AdWords, Google's online advertising tool. Google Grants empowers nonprofit organizations with in-kind AdWords advertising, to promote their missions and initiatives on Google.com. In this webinar, Cody Damon and Eric Facas of Media Cause will discuss how your organization can benefit from Google Grants and why you should consider it as part of your marketing strategy this year.
Key Takeaways:
- What is Google Grants
What it takes to turn a Google Grant into a free $480,000 advertising budget and how to turn Google advertising into real value for a nonprofit
- How to apply, account setup, and optimization overview
- 10 tactical tips for making the most of a Google Grant
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
By now, you know the basics of using social media for your business (getting setup, how to post, etc.).
Take your social media strategy to the next level and go from “intermediate” to “expert,” so you can start seeing significant growth in your business.
In this social media marketing presentation, you will learn:
-- How to convert your current followers into paying customers
-- Using tactics the experts use to increase engagement
-- Turning your engagement into recurring business
-- Covers major platforms: Twitter, Facebook, Google+, Instagram, LinkedIn
TPAS2020 Using Facebook ads to drive traffic to optimized articles. How to sp...Travelpayouts
Watch the workshops and lectures from TPAS2020: https://tp.click/1sF
Alexa Williams Meisler (52 Perfect Days) explains how to spend $1 a day on Facebook ads to increase affiliate revenue. Watch the presentation to learn all about choosing the right content to promote, as well as creating and targeting your ads.
SOCIAL / LINKS
➡ Facebook: https://www.facebook.com/travelpayouts.official
➡ LinkedIn: https://www.linkedin.com/company/travelpayouts
➡ Twitter: https://twitter.com/travelpayouts
➡ Support: support@travelpayouts.com
From locally-owned businesses, to multinational brands, companies of all sizes are investing in content marketing to acquire new customers and increase business from existing ones. Creating content is only half the battle though. Getting the right audience to see it – and take action – is the harder part.
This session will explore free and cost-effective content distribution hacks employed by startups to get more web traffic, social media shares and customers.
* I gave this presentation at Social Media Week, Chicago - 2014.
INCREASE THE REACH OF YOUR POSTS + GROW YOUR BUSINESS
As businesses compete for limited space on Facebook, it’s become harder and harder to reach customers without paying for them — a huge frustration if you’ve spent a lot of time building up your followers.
The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.
This SlideShare presentation will:
-- Deconstruct Facebook’s News Feed algorithm
-- What and when to post to maximize your reach
-- Mobile marketing on Facebook
-- Creating effective ads that convert
If you’ve seen your Facebook engagement drop, download our Facebook for Business deck and learn how to get back in the News Feed.
LinkedIn is the largest professional social media network and provides businesses of all types -- small businesses included -- with a great platform to market themselves.
While LinkedIn is not a platform local businesses traditionally think of when looking to grow, this network of professionals offers countless marketing opportunities that can have a significant impact on your bottom line by increasing your business.
This deck will teach you:
-- How to build an engaging LinkedIn Company Page
-- Best practices
-- Getting started with LinkedIn Groups
-- Posts that will help you increase your reach
-- How to get the most out of LinkedIn endorsements
Drive more sales and increase your loyal customer base
Great branding -- such as Coca Cola's red and white lettering or Tiffany & Co.'s robin's egg blue boxes -- will help you grow your sales by creating business recognition and increasing the perceived value of your product/service.
However, you don't have to be a worldwide brand (with a huge marketing budget) to use brand recognition to positively influence customers purchase intent.
This deck will teach you about:
-- Optimizing your brand to grow engagement
-- Budget-friendly branding ideas
-- Tips on leveraging your brand to boost sales
-- Mistakes to avoid
Download today and you’ll walk away with new ideas you can implement and a strategy that will give your local business brand recognition.
My experience of using research investigating conceptions of information lite...Sheila Webber
This presentation indicates ways in which Sheila Webber has used the findings of research with students, librarians and academics. The discoveries are from the research project investigating UK academics’ conceptions of information literacy and pedagogy for information literacy. This was a phenomenographic investigation looking at 4 disciplines: Marketing, Chemistry, Civil Engineering and English. One the articles about this research can be found here:
Webber, S., Boon, S. and Johnston, B. (2005) “A comparison of UK academics' conceptions of information literacy in two disciplines: English and Marketing.” Library and Information Research, 30 (93), 4-15. http://www.cilip.org.uk/specialinterestgroups/bysubject/research/publications/journal/archive/lir93/article93b.htm
Do Accelerators And Incubators Serve Themselves Better Than Startups?Faisal Hoque
There are now more support resources for startups than ever. Trouble is, most oversell and under-deliver.
There are literally thousands of startup accelerators, incubators, coworking spaces, innovation hubs, government-funded small business associations, university programs, and more.
So far, many are delivering too great a share of the wins only to themselves, leaving a long road behind them littered with failed startups and sterling intentions.
More at - http://shadoka.com/do-accelerators-and-incubators-serve-themselves-better-than-startups/.
Startups have their own vocabulary. Words as “churn rate” or “Boot-strapping” seem quite difficult to understand. Actually it is just another way to describe their business. Understand these expressions, or jargons can help understand how a startup works.
Read the infographic “ 60 Expressions Startup Part III Finance”
Presented at EuroIA17, September 2017; World IA Day NYC, February 2017; Interact, October 2016 (London, UK); earlier versions in 2014 at UXPA Boston (Boston, MA, USA); in 2013 at Interaction S.A. (Recife, Brasil), Intuit (Mountain View, CA, USA), Designers + Geeks (New York, USA); in 2012 at UX Russia (Moscow, Russia), UX Hong Kong (Hong Kong, China), WebVisions NYC (New York, NY, USA); in 2011 at the IA Summit (Denver, CO, USA), UX-LX (Lisbon, Portugal), Love at First Website (Portland, OR, USA).
This is something of a successor to my talk "Marrying Web Analytics and User Experience" (http://is.gd/vK34zS)
Know how venture capitalists value your deal....understand how they are compensated...see what creates value and how investors assess your "risk factors."
A great slide show presentation that provides solid answers to many of these essential questions Check out mikeklein2010.wordpress.com
E-School for Girls presents How to Be a Successful Entrepreneur: Stories From Female Innovators. In this talk Mona Patel, CEO of Motivate Design shares with the audience the five things she wished she knew before she started her company.
E-School for Girls is a two-week summer intensive program at NYU designed to empower young women to become confident leaders and entrepreneurs.We strive to give rising High School juniors and seniors experiences that enable them to take initiative, pave their own paths and have the courage to achieve their own definition of success.
The 10 rules to build a badass startup team by Alice ZaguryTheFamily
"Building a great team isn't enough, you need to build a cult."
There are many things that can determine the success or the failure of your startup, but no factor is more powerful and more in your control than how you build your team.
In a startup, execution is EVERYTHING.
You need the right people, and you need the right mindset.
Alice Zagury knows a little bit about this...
Alice Zagury is cofounder & CEO of TheFamily, a private investor (300+ startups, $100M+ raised for top companies). Previously, she created the first startup accelerator in France, Le Camping. She's had a lot of experience on hiring & culture, being around startups for many years and working on her own team at TheFamily.
Why is this book so important? One of the biggest lessons I have learned within the startup landscape is that even though pricing, together with the business model, remains by far the lever that most impacts revenue, the subject is a sensitive one.
Pricing is a strong — but often underused — tool available to capture a share of value created for customers
Pricing is one of the biggest challenges that startup face. The book is a practical toolkit that positively influences the pricing strategies of startups. It reveals insights in the different pricing methods and tactics used by successful companies.
These 8 Crazy Reasons for Becoming an Entrepreneur May Ultimately Lead to Fai...Abhishek Shah
If you want to become an entrepreneur, you’re not alone. Star-studded films like The Social Network and Steve Jobs have put startup culture in the limelight. It’s no surprise so many people are considering embarking on the entrepreneurial journey.
Sarah Tavel of Greylock Partners analyzes the unique financial pain points that young Americans are facing and explains why fintech is ripe for disruption.
Presented by Nate Curran and Greg Bullock of the Center for Entrepreneurial Innovation (CEI), this presentation is the definitive resource for entrepreneurs and startups who want to know more about business incubators, accelerators and coworking spaces. It shares the differences and similarities as well as answers questions such as "how do I know what is right for my business" and "how do I maximize my experience." Download the full kit at http://info.ceigateway.com/phxsw2016.
Overview of what it means to be have a Lean culture and have teams of "scientists". Examples of Lean executives and ideas on how to encourage experiments as a way of doing business from the ground up.
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs Graham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
From Seth Godin to Richard Branson, words of wisdom from entrepreneurs, rabble rousers and change makers.
http://www.Up.School
Motivational and Inspirational Quotes for Startups and Small BusinesssesVirtuoso Assistant
It's tough being a start-up or a small business owner. There are times when you feel on top of the world and there are times when you feel like the pits!
I've always found inspirational quotes to be a good way to give myself a kick in the pants and get my 'MoJo' back again.
I hope this collection of some of the best motivational quotes I posted in 2015 are a fun way to give yourself a boost when you're having a tough day.
Success doesn't happen without hard work, time, patience and the willing to go above and beyond. Here are 25 Lessons from some of the most successful entrepreneurs of our time and their journey to success.
Learn how we can help get you started at:http://www.mapcommunications.com/
SaaS Marketing - Blogging, Social and SearchAgile SEO
-- How do SaaS providers use blogging, Twitter, Facebook, LinkedIn, SEO, PPC, and PR?
-- How can SaaS providers generate buzz and viral content?
-- Which online channels have the highest ROI?
-- How should SaaS providers integrate social media into their marketing process?
Gilad David Maayan, a SaaS marketing and social media expert, reviews how today's online marketing channels work together to generate high impact for growing SaaS providers.
With consumers spending over 8 hours a day online, a strong online presence is crucial for any business that wants to survive today. But the definition of “strong” may not be what you think!
In these webinar slides, we’ll unpack what a strong online presence really means and show you how to get there. You’ll walk away knowing how to:
- Increase your visibility in search engines, directories, and social media sites.
- Achieve a credible online appearance and reputation.
- Build, engage, and convert your audience into happy customers.
Presentation from SalesFUSION Lunch and learn program. This presentation focuses on new b2b marketing techniques and technologies that help marketers improve their lead generation capabilities
By aligning Marketing & Sales, increased ROI is show. This presentation describes how to nurture stale leads into sales-ready leads through marketing automation and lead nurturing.
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
Trending solutions for conversion optimization and lead generation process by...WordCamp Kathmandu
In my presentation, I’ll discuss how to optimize the lead generation process for more leads in recent and upcoming years, how to convert maximum conversion from potential leads, and the connection between these two.
So, what are the trending solutions to optimize the lead generation process for more leads in recent and upcoming years? Though there’re different types of suggestions depending on the lead categories. I’ll discuss some general ways that are suitable to collect all types of leads.
Now, to increase the conversion rate of your website from the potential leads, I’ll discuss a few points such as identifying buyer persona, finding areas of improvement, improving user experience, and more.
So, the connection between these two is simple. Lead generation is about attracting new potential customers for your website, whereas CRO is about optimizing your website that ensures the desired action from your users.
The video of the workshop can be found at http://goo.gl/1oUKzz
Learn from Google Analytics certified training partners on how to interpret the vast amount of data you can collect from your websites and turn them into a list of actionable items.
Takeaway:
-Learn how to get actionable insights from the analytics reports
-How to set up Google Analytics for e-commerce websites
-How to measure business outcomes
-Learn techniques that can improve your AdWords campaigns or any other marketing campaigns you are running
The MSA Launch (http://bit.ly/1yhQPZV) is a 5-day event aiming to provide an introduction to MaGIC Academy. It is presented as a condensed version of how MaGIC Academy is going to contribute to you and the startup community. You will be able to experience a series of workshops, skill and sharing knowledge opportunity, and mentoring with our selected network of mentors.
Website : www.mymagic.my
Facebook : https://www.facebook.com/magic.cyberjaya
Twitter : https://twitter.com/magiccyberjaya
Youtube : http://goo.gl/HvrRLa
SlideShare : http://slidesha.re/1BfSncP
Email : enquiries@mymagic.my
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINEHighRoad Solution
Today’s buyer makes 70% of their purchase decision based on the content on your website. Does your website have the content elements, interactive features and more importantly—stories—that are needed to turn your website into a lead generating machine? Join our webinar to learn what you can add to your website today to help attract and convert more customers.
Is Your Marketing Funnel Broken?: Uniting Lead Nurturing & Search StrategiesBFO
Creating a comprehensive plan to nurture leads and drive them down the funnel can be difficult. Check out what Steve Krull and Liz Ryan have to say about you can do to unite marketing strategies across the funnel and bring in new business.
Leveraging Inbound Marketing to Generate Traffic, Leads and SalesPeter Caputa
Explanation of the Inbound Marketing Methodology. The steps involved with turning site visitors into leads, target leads into clients, and turning clients into evangelists.
Inbound Marketing - Get Found by More Customers (Glasgow)HubSpot
Learn about getting found and converting more online traffic into customers and how to analyze your results for continuous improvement. This presentation was delivered as a Keynote for the Scottish Enterprise Winning Through Innovation event on Fri/Jun 17th in Glasgow. A copy of the handout used to power the 2nd half workshop can by found by searching for ’Inbound Marketing Content Workshop’
5 Steps to Convert Website Visitors to Salesbrandon_lake
Marketing expert, Joel Book and Brandon Lake discuss 5 critical steps that will dramatically increase conversions and keep customers engaged before and after the sale.
Digital Marketing 101: Everything You Need To KnowFolsom Creative
Webinar slide deck from Folsom Creative and Inteum
Inteum develops industry-leading intellectual property management software with clients include technology transfer offices at over 400 installations in 22 countries around the globe, including universities, research institutions, federal labs, corporations, and startups.
Folsom Creative is a design and marketing agency that specializes helping clients create full stack marketing strategies. We provide a full suite of services to assist in our customers in these areas. Our clients rage from tech startups to large multi marketed enterprises.
Similar to How Two Startups Use Content Marketing To Drive Sales (20)
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
9. Inbound v. Outbound Marketing
Outbound: Push Marketing (Interrupts)
• Paid Advertising (radio, TV, billboards)
• Cold Calling
• Direct Mail/Cold Email
Inbound: Pull Marketing (Attracts)
• Website & SEO
• Content Marketing
• Public Relations
• Social Media
10. Inbound Leads Are More Valuable To Sales
Inbound-sourced leads are
consistently more
knowledgeable about the
company prior to speaking
with a rep than leads sourced
through outbound means.
11. Inbound Leads Are More Cost-Effective
Inbound leads are
consistently less expensive
for B2B companies.
15. Attract
Need/Want Recognition
Seek Information
Evaluate Options
Make Purchase
Post Purchase Evaluation
Evangelism
Convert Close Retain
Need/Want Recognition
Seek Information
Evaluate Options
Make Purchase
Post Purchase Evaluation
Evangelism
Need/Want Recognition
Seek Information
Evaluate Options
Make Purchase
Post Purchase Evaluation
Evangelism
SEO
Content Marketing
Social Media
Public Relations
Paid Search
Paid Distribution
Outbound Email
Referral Program
Website Optimizations
Custom Audiences
Gated Content
Lead Forms
Retargeting
Pitch
Pricing
Automated Workflows
Product Capability
Case Studies
Conversion Paths
Integrated tooling
Email Marketing
Account Support
Feature Utilization
Merchant Journey
Buyer’s
Journey
Marketing
Tactics
Metrics
Unique Visitors
Referrals
Direct Traffic
Total Leads
#/% Qualified Leads
CPL (Cost Per Lead)
#/% Pitched
CAC
Workflow Conversion %
Churn
Referrals
Feature Utilization
Drive awareness & website visitors
Capture qualified leads Become paying customer Create raving fans
16. Attract: Drive Awareness & Website Visitors
Search Engine Optimization (SEO): Manipulating aspects of a web page to improve it’s ranking in
search engines (Google, Bing). tech + content + links
“loyalty program” - 1000 searches/month
“mobile rewards program” - 40 searches/month
Content Marketing: Publishing relevant content to attract new customers. (blogs, ebooks, videos,
support articles, infographics.) Focus on “long-tail” keywords for blog posts.
Bellycard.com/resources. Right now, we post 2-3 times/week.
“yelp for business” - 9,900 searches/month
“how to get new customers” - 110 searches/month
Social Media: We focus on Facebook, Twitter, LinkedIn.
Public Relations: Focused on customer loyalty/engagement, Apple/Partnership, Local Press, Vertical
Pubs, Product, Startups
Paid Advertising: Google AdWords, Bing, Social Ads, Outbrain
Referral Program: Drive referrals after 30+ days with Belly
17. Attract
Need/Want Recognition
Seek Information
Evaluate Options
Make Purchase
Post Purchase Evaluation
Evangelism
Convert Close Retain
Need/Want Recognition
Seek Information
Evaluate Options
Make Purchase
Post Purchase Evaluation
Evangelism
Need/Want Recognition
Seek Information
Evaluate Options
Make Purchase
Post Purchase Evaluation
Evangelism
Need/Want Recognition
Seek Information
Evaluate Options
Make Purchase
Post Purchase Evaluatio
Evangelism
SEO
Content Marketing
Social Media
Public Relations
Paid Search
Paid Distribution
Outbound Email
Referral Program
Website Optimizations
Custom Audiences
Gated Content
Lead Forms
Retargeting
Pitch
Pricing
Automated Workflows
Product Capability
Case Studies
Conversion Paths
Integrated tooling
Email Marketing
Account Support
Feature Utilization
Merchant Journey
Buyer’s
Journey
Marketing
Tactics
Metrics
Unique Visitors
Referrals
Direct Traffic
Total Leads/Subscribers
#/% Qualified Leads
CPL (Cost Per Lead)
#/% Pitched
CAC
Workflow Conversion %
Churn
Referrals
Feature Utilization
Drive awareness & website visitors Capture qualified leads Become paying customer Create raving fans
18. Convert: Capture Qualified Leads
Website Optimizations: Experimenting with elements on a webpage to capture more leads.
• Bounce Overlay Forms
• Email Newsletter Capture
• Color
• Lead Forms
• Messaging
Custom Audiences: Creating content/conversion paths for targeted audiences
• Belly for Pizzeria’s
• Belly for Enterprise
Gated Content:
• Ebooks (behind a lead form)
• “Local Lowdown” Email Newsletter
Retargeting: Showing ads to visitors to our business page on popular websites like Facebook
and Twitter & through Google display network.
Special Offers: Limited Time Offers (pricing or extra product)
19. Convert: How Do We Measure What’s Working?
Total Opt-In Email Subscribers
Total Leads/Score
% Qualified
Ebook Downloads
CPL
CPA
20. Attract
Need/Want Recognition
Seek Information
Evaluate Options
Make Purchase
Post Purchase Evaluation
Evangelism
Convert Close Retain
Need/Want Recognition
Seek Information
Evaluate Options
Make Purchase
Post Purchase Evaluation
Evangelism
Need/Want Recognition
Seek Information
Evaluate Options
Make Purchase
Post Purchase Evaluatio
Evangelism
SEO
Content Marketing
Social Media
Public Relations
Paid Search
Paid Distribution
Outbound Email
Referral Program
Website Optimizations
Custom Audiences
Gated Content
Lead Forms
Retargeting
Pitch
Pricing
Automated Workflows
Product Capability
Case Studies
Conversion Paths
Integrated tooling
Email Marketing
Account Support
Feature Utilization
Merchant Journey
Buyer’s
Journey
Marketing
Tactics
Metrics
Unique Visitors
Referrals
Direct Traffic
Total Leads
#/% Qualified Leads
CPL (Cost Per Lead)
#/% Pitched
CAC
Workflow Conversion %
Churn
Referrals
Feature Utilization
Drive awareness & website visitors Capture qualified leads Become paying customer Create raving fans
Need/Want Recognition
Seek Information
Evaluate Options
Make Purchase
Post Purchase Evaluation
Evangelism
21. Close: Become A Paying Customer
Pitch
• Messaging, sales methodology
Pricing & Offers
• Product Marketing, Limited Time Pricing Offers
Automated Workflows
• Target audiences based on web activity
• Case Studies
• ROI
Integrated Tooling/Efficiency
22. Close: How Do We Measure What’s Working?
Pitch Rate
Automated Workflow Conversion
Close Rate + Total Inbound Closes
23. Attract
Need/Want Recognition
Seek Information
Evaluate Options
Make Purchase
Post Purchase Evaluation
Evangelism
Convert Close
Need/Want Recognition
Seek Information
Evaluate Options
Make Purchase
Post Purchase Evaluation
Evangelism
Need/Want Recognition
Seek Information
Evaluate Options
Make Purchase
Evangelism
SEO
Content Marketing
Social Media
Public Relations
Paid Search
Paid Distribution
Outbound Email
Referral Program
Website Optimizations
Custom Audiences
Gated Content
Lead Forms
Retargeting
Buyer’s
Journey
Marketing
Tactics
Metrics
Unique Visitors
Referrals
Direct Traffic
Total Leads
#/% Qualified Leads
CPL (Cost Per Lead)
#/% Pitched
CAC
Workflow Conversion %
Churn
Referrals
Feature Utilization
Upsell
Drive awareness & website visitors Capture qualified leads Become paying customer
RetainCreate raving fans
Need/Want Recognition
Seek Information
Evaluate Options
Make Purchase
Post Purchase Evaluation
Evangelism
Email Marketing
Account Support
Feature Utilization
Merchant Journey
24. Retain: Create raving fans
A whole other lesson!
Developed well-timed content based on product utilization and Merchant engagement
26. Base CRM
Base is rated the #1 mobile sales and CRM app with 100k Android downloads
and more than 6,000 customers including CBRE, Aflac, IDEO and Expensify.
Started in Chicago, IL. Now based Mountain View, CA
Helps businesses and salespeople close more deals faster.
27. Goal: Free Trials
Goal: 400
Actual: 607
Paying Customers: 250
Email Subscribers: 5,800
Marketing Qualified Leads: 1,600
Growth in Unique Blog Visitors - 7x
August 2013: 6,282
March 2014: 42,000
Increase in Qualified Leads: 40%
29. How Much Content?
5 blog posts/week
2-3 ebooks/month
2-3 SlideShare presentations/month
1-2 Webinars/month
30. 6 Rules For Content Distribution
1. Make sure people (and Google) can find it
2. Repurpose for different channels
3. Befriend social whales
4. Use social media to your advantage
5. Syndicate
6. Spend a little dough
31. Make Sure People (and Google) Can Find It
1. “SEO is the gift that keeps on giving”
2. Focus on “evergreen” topics
3. True to product offering - “5 Essential Sales Forecasting Techniques”
32. Repurpose For Different Channels
Blog posts
SlideShares
Videos
Podcasts
Webinars
White Papers/Ebooks
Social Media posts
33. Befriend Social Whales
Built “influencer” program to amplify reach of our content
Sales authors, bloggers, professors
Over 10k Twitter followers
Actively blogs
Has email newsletter
34. Use Social Media To Your Advantage
Twitter: Find the best times to post your content
SocialBro - Free Trial
LinkedIn: Share to 3-5 relevant groups
Use “group statistics” for better targeting
Experiment with LinkedIn publishing
Facebook: Optimize for organic reach
Text length - 100 - 125 characters get 60% more “Likes”
Include images with links - 69% more clicks
SlideShare: Focus on title & cover
Use wide-format slides over long
Promote within 1 hour to drive views up
15,513 views!
Show of hands, who knows what we do all day? Besides online shop and post on Facebook?
Take a step back and talk quickly about the way people buy products & services.
Complicating marketing these days, is the fact that customers refer to multiple sources before making a purchase decision. Some carry more weight than others. Attribution becomes complex.
We used to only have to worry about getting the commercial right. But now, we have to have the message + the channel + the medium.
Cheese is the content in the form of ads, editorial, reviews, social media, etc.
Where outbound interrupts, inbound attracts. Provides information when prospects are looking for it.
So what’s the value of inbound?
Ok, so that’s the methodology, this is the strategy we’re executing against.
At a high level, our job is to Attract, Convert, Close & Retain customers. The meat of this presentation is going to go through these strategies.
The sales funnel looks like this. Based on current pitched, closed, conversion & qualified rates, we can back into how many visitors we need. We’re constantly trying to improve these rates too.
Show of hands -- who knows what SEO is before reading this slide?
PR -- Jenny B. is currently securing local press for us in Boston & Logan will be quoted in an upcoming article on The Atlantic
Outbound -- Scalable -- Factual -- Liz + Referral program
How can we turn website visitors into qualified leads for our sales team?