In today’s global market, your company needs an easy solution to share it's marketing assets. Introducing the Lariat™ marketing asset manager. This easy-to-use online solution is password-protected and allows you to share marketing collateral with your distribution network, internal teams and media contacts. Branded to your company, this Hub also give you the ability to manage fulfillment of physical collateral through Lariat’s robust ordering, warehouse and shipping services.
Learn how Allocation 2.0 optimizes supplier purchases and delivery across your entire retail organization. Presented by Megan Keller (Solutions Consultant, SPI) at the 2016 SPI Conference.
Understand how you can manage your vendors in a more streamlined way to help you save time and money using SPI Vendor. Presented by Matthew Robinson (Director of Sales Engineering, SPI) at the 2016 SPI Conference.
Learn how to reduce a buyer’s administrative workload with our highly adaptable and flexible purchasing module. Presented by Megan Keller (Solutions Consultant, SPI) at the 2016 SPI Conference.
Learn how Allocation 2.0 optimizes supplier purchases and delivery across your entire retail organization. Presented by Megan Keller (Solutions Consultant, SPI) at the 2016 SPI Conference.
Understand how you can manage your vendors in a more streamlined way to help you save time and money using SPI Vendor. Presented by Matthew Robinson (Director of Sales Engineering, SPI) at the 2016 SPI Conference.
Learn how to reduce a buyer’s administrative workload with our highly adaptable and flexible purchasing module. Presented by Megan Keller (Solutions Consultant, SPI) at the 2016 SPI Conference.
Review the new features released in the past year. DIscussion on who is using them and how they are being used. Presented by Ray Goodman (Senior Product Owner of SPI Buyer Direct, SPI) at the 2016 SPI Conference.
Forecasting Essentials for SPI Buyer DirectSPI Conference
How/when does your company measure forecast accuracy and discuss tips to improve. Review mix management and product variance. Presented by Linda Szymanski (Customer Experience Consultant, SPI) at the 2016 SPI Conference.
Ray will present the future plans of SPI Buyer Direct. Presented by Ray Goodman (Senior Product Owner of SPI Buyer Direct, SPI) at the 2016 SPI Conference.
Steve will guide us into the future of SPI Products. Where are we headed in the long term. Presented by Steve Youngblood (Vice President of Product Management, SPI) at the 2016 SPI Conference.
3 quick tips to improve service catalog – InfographicFreshservice
The major challenge in a majority of the organizations today with respect to Service Catalog is the adoption of it. This is an infographic on how to improve your service catalog and increase the adoption of the same.
Inventory Management Essentials for SPI Buyer DirectSPI Conference
Gain a basic understanding of Master Scheduling, recommended Best Practices and Exception management capabilities. Purchasing/Requisitions will be discussed in the “Purchasing Essentials” session with Stuart Greengart – Wed 8-8:50AM. Presented by Linda Szymanski (Customer Experience Consultant, SPI) at the 2016 SPI Conference.
Find out the best Magento Web development services from the industry with eLuminous Technologies. Explore the technically adept, experienced & skilled Magento developers on hire. Click on: http://eluminoustechnologies.com/magento-development/
Presented by Broadleaf Commerce Senior Software Architect, Elbert Bautista. Ideal for enterprises supporting multiple vendors, Broadleaf’s Marketplace Edition provides a fully customizable ecosystem designed to manage merchant communities and easily sell items from multiple vendors.
On-Demand Webinar Parts eCommerce & Megatrend Impacts on Aftermarket Parts SalesAshok Kartham
People are used to eCommerce in their personal life – we all know a simple way for how to order products for our own life using Amazon and eBay. How do we take the consumer experience over to commercial and industrial markets (e.g., Automotive, Heavy Equipment, etc.) for OEM’s to simplify Parts Ecommerce and to drive sales? Mize’s Senior Product Manager, Eric Marlan, provides examples in this webinar (presentation) hosted by Mize.
Download On-demand webinar recording at https://info.m-ize.com/webinar-on-parts-ecommerce-megatrend-on-aftermarket-parts-sales
Community activated design utilizes collaborative design methods to generate greater community participation and ultimately to facilitate 'change' within the community.
Similar to crowd sourcing, but on a micro-level and with the intent to improve a specific aspect of a community.
Overview of 'Community Activated Design', developed by HuebnerPetersen Creative Director, Clinton Carlson.
Review the new features released in the past year. DIscussion on who is using them and how they are being used. Presented by Ray Goodman (Senior Product Owner of SPI Buyer Direct, SPI) at the 2016 SPI Conference.
Forecasting Essentials for SPI Buyer DirectSPI Conference
How/when does your company measure forecast accuracy and discuss tips to improve. Review mix management and product variance. Presented by Linda Szymanski (Customer Experience Consultant, SPI) at the 2016 SPI Conference.
Ray will present the future plans of SPI Buyer Direct. Presented by Ray Goodman (Senior Product Owner of SPI Buyer Direct, SPI) at the 2016 SPI Conference.
Steve will guide us into the future of SPI Products. Where are we headed in the long term. Presented by Steve Youngblood (Vice President of Product Management, SPI) at the 2016 SPI Conference.
3 quick tips to improve service catalog – InfographicFreshservice
The major challenge in a majority of the organizations today with respect to Service Catalog is the adoption of it. This is an infographic on how to improve your service catalog and increase the adoption of the same.
Inventory Management Essentials for SPI Buyer DirectSPI Conference
Gain a basic understanding of Master Scheduling, recommended Best Practices and Exception management capabilities. Purchasing/Requisitions will be discussed in the “Purchasing Essentials” session with Stuart Greengart – Wed 8-8:50AM. Presented by Linda Szymanski (Customer Experience Consultant, SPI) at the 2016 SPI Conference.
Find out the best Magento Web development services from the industry with eLuminous Technologies. Explore the technically adept, experienced & skilled Magento developers on hire. Click on: http://eluminoustechnologies.com/magento-development/
Presented by Broadleaf Commerce Senior Software Architect, Elbert Bautista. Ideal for enterprises supporting multiple vendors, Broadleaf’s Marketplace Edition provides a fully customizable ecosystem designed to manage merchant communities and easily sell items from multiple vendors.
On-Demand Webinar Parts eCommerce & Megatrend Impacts on Aftermarket Parts SalesAshok Kartham
People are used to eCommerce in their personal life – we all know a simple way for how to order products for our own life using Amazon and eBay. How do we take the consumer experience over to commercial and industrial markets (e.g., Automotive, Heavy Equipment, etc.) for OEM’s to simplify Parts Ecommerce and to drive sales? Mize’s Senior Product Manager, Eric Marlan, provides examples in this webinar (presentation) hosted by Mize.
Download On-demand webinar recording at https://info.m-ize.com/webinar-on-parts-ecommerce-megatrend-on-aftermarket-parts-sales
Community activated design utilizes collaborative design methods to generate greater community participation and ultimately to facilitate 'change' within the community.
Similar to crowd sourcing, but on a micro-level and with the intent to improve a specific aspect of a community.
Overview of 'Community Activated Design', developed by HuebnerPetersen Creative Director, Clinton Carlson.
HuebnerPetersen's "Teaching Moment" for 6/3/09, presented by Megan Stout. Comparison and discussion of a few brands who have recently updated their identities. A look at their old logos next to the new.
What’s a Tweet? Or how about a Post? Social Media is the new form of “word-of-mouth” advertising and public relations, and it’s everywhere! How do you make sure you’re getting the most out of your dealership’s social media activities? Using short, concise and user-friendly tips, this session will help get you started in the social media world as well as give you the tricks you need to turn this medium into a website traffic generator.
Tips for Entrepreneurs - Key things every wanna be Entrepreneur should focusJaydip Parikh
Are you a Startup or want to start something your own? Check this Tips before starting your journey. This will help you to take your decisions. [Views are personal]
A presentation addressing the marketing challenges and opportunities facing dealerships in a recession. Overview of tactics for marketing in a recession, and tools that are cost effective and complimentary to a recession-based marketing strategy.
HuebnerPetersen's Dealer Marketing Services' presentation on search engine marketing basics. Including information on organic search, paid search, video, and mobile. Presented at Jayco RV's 2014 Dealer Homecoming event in San Antonio, TX.
Important stats, key platform info, and strategy overview for implementing social media in an RV dealership setting.
Presentation from the 2010 RVDA expo in Las Vegas. Presentation "Your Dealership & Social Media" by Bethany Grabher of HuebnerPetersen.
Packaging Design: Thoughts & Observations (Teaching Moment 6/11/09)HuebnerPetersen
Each week a different member of the HuebnerPetersen team presents a "Teaching Moment". This week, Kendall, put together a insightful and visually delightful overview of on "Packaging 01: An Essential Primer for Today's Competitive Market". The book has unique insights on packaging and this presentation works to generate discussion and inspiration.
Each week, the HuebnerPetersen team has a meeting where a team member presents a "Teaching Moment".
This week, Stacey Harris presented an overview of Michael J. Fox's book "Always Looking Up". There presentation focuses on the "Power of Optimism" and outlines Michael J. Fox's view of the world.
In business, taking time to think about our attitudes and gather inspiration is often overlooked - bring back the optimism!
Check out this presentation that explains "Do we really need bottled water?" What if I told you that bottled water cost more than twice the price of the gas that you put in your car. How about 1500 bottles going into the trash every second of the day. All this and more in this presentation.
Jayco Dealer Marketing Services overview of new and updated marketing tools that have been built specifically to help Jayco dealers sell RVs. Tools include the Jayco Marketing Hub, Dealer Microsites, quarterly sales promotions, and the JayClick Dealer PPC program. As presented by Jayco Dealer Marketing Services at the 2015 Jayco Dealer Homecoming event in San Antonio, TX.
Social Media Optimization in Simple WordsJaydip Parikh
This PPT talks about how any one can promote their website using Social Media. How they can do brand building and fatch more visitors via Social Network, Vedio Promotions and other stuff.
Magento eCommerce Platforms provide the scalability, flexibility and features for business growth. Magento provides feature-rich eCommerce platforms that offer merchants complete flexibility and control over the presentation, content, and functionality of their online channel.
QUESTUDIO Inc. is a leading provider
of turnkey digital commerce solutions
that helps manufacturers, distributors
and catalogers manage product content
efficiently, across various marketing
channels to customers worldwide.
Pando/Pageflex Webinar - Growth Through AcquisitionPageflex
As a valued Pageflex customer, you’ve been a big part of our current growth and instrumental in the development of our product offerings and that isn’t going to change! We are happy to announce the recent acquisition of EarthIntegrate, a leading provider of localized marketing automation. As a result of this acquisition, our customers will get the opportunity to look under the hood at a product built on top of the product suite of Pageflex.
STEP (Stibo Enterprise Platform) TrailblazerStibo Systems
GET TO KNOW TRAILBLAZER
Stibo Systems’ Multi-domain master data management system allows companies to create a single authoritative view of their product and customer data, digital assets, and suppliers.
With this latest release, Stibo Systems has added
Ability to quickly access new industry-specific features
New customizable dashboard that focuses on what matters most
Enhanced matching and linking capabilities for product and customer data
Easily classified product data with auto-classification
Create interactive tablet based publications with dynamic page content
Personalize selling by using pre-defined templates
And much more
Development practices have a tangible impact on an online business’ bottom line. Building an ecommerce website that satisfies business needs and customer expectations allows a company to position its website in an increasingly competitive digital environment.
HighQ Publisher overview - October 2017Ben Wightwick
HighQ Publisher provides a single platform which enables organisations to build powerful online content experiences. Whether that is inspiring your audiences with strategic email marketing or transforming the delivery of your expertise and know-how.
This is an updated slide deck outlining the trends we see affecting organisations and how HighQ Publisher can address them including use cases, features, benefits.
To learn more get in touch at ben.wightwick@highq.com, or @benwightwick
Webinar: Increase Conversion With Better SearchLucidworks
Hear from IBM Product Line Manager Iris Yuan & Lucidworks VP of Partner Engineering Sarath Jarugula for a deep discussion into how improving ecommerce search can drive conversions and increase revenue.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Home Screen:
• Responsive and easy navigation for a great user experience.
• Designed with multiple ways to search for products and materials.
• Easily access featured materials through home page buckets.
• Capture the attention of users, promote updates and messages through
customized banners that link to documents or web pages.
3. Catalog Filter:
• Easily select one or more available filters to narrow your search results.
• Make it easier to find products with similar variations.
• Enable users to take filtering to another level with “Sort By” and “Results Per Page” features.
• Reset all applied filter selections with the click of a button.
4. Search Bar:
• Type in any search term in the Search Bar to view materials related to your search.
• Search bar is conveniently available from any page.
• Use advanced keyword search capabilities to add or remove results.
• Manage product keywords for individual products to ensure stellar search results.
5. Digital Product Download:
• Display a cover image for any product, showcase your assets.
• Equip your dealers, media contacts and users with any type of digital material.
• Display video downloads with a YouTube preview, prior to downloading.
• Track and measure product downloads.
6. Ordering Center (Admin):
• Mange Inventory with many customizable features and options.
• Allow or disallow backordering for any product.
• View your previous order history.
• Allows users to create and save their profile and address book
for expedited checkout and ease of frequent ordering.
7. Categories and Products (Admin):
• Create unlimited categories & sub-categories.
• Customize category display order to make this marketing resource work for you.
• Create unique product descriptions for products and easily track products with assigned ID or SKU’s.
• Organize products through categories and sub-categories, making it easier to sort and filter
products with similar variations.
8. Users (Admin):
• Imitate users for ordering assistance.
• Import bulk list of users or dealerships to save valuable time.
• View a user’s order history.
• Turn on and off self-registration feature and choose access level of user or administrator.
9. Settings (Admin):
• Integrate company’s brand elements into Lariat’s look and feel.
• Customize menus, sliders, buckets and footer content.
• Control registration settings, contact details and email notifications to match your company’s identity.
• Add Google Analytics tracking.
10. Real Time Reporting (Admin):
• Access real-time reporting tools.
• View overall inventory reports, login details and shipment status.
• Quickly view individual order details, like order date, overall cost and shipment status.
• Export details as a .csv file format.
11. Warehousing and fulfillment:
• Store your company’s marketing materials in the Lariat Hub fulfillment center.
• Use the fulfillment center to ship orders and provide tracking numbers.
• Utilizes Lariat’s variety of shipping services to fit your budget and needs.
• Track all incoming and outgoing materials through the
Inventory Management System for efficient workflow.
12. Lariat Features:
100% cloud-based
Cloud-based backup
Unlimited file sizes
Full user administration rights
Live in 5-7 business days
Accessible from any web connection
Responsive page design
Full control of all assets
Unlimited system users
Batch uploading
Company store
Ordering
Warehousing and fulfillment
Unlimited Downloads per month
Unlimited Storage space
Thank you!
The simple
marketing
asset manager.