Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Reputation Management The Why? The How? September 29, 2008 PRESENTATION ON
WHY IS REPUTATION MANAGEMENT IMPORTANT? <ul><li>Introduction </li></ul>
 
 
Even back in 2001
It’s just easier now and…
… News travels faster and further.
BONUS ROUND FOR YOUR  CFO OR ANY C-LEVEL BOSS <ul><li>Part II: Why Care About Reputation Management? </li></ul>
Ignorance is throwing money away
The price of ignoring your reputation <ul><li>London School of Economics study: </li></ul><ul><li>“ 2% reduction in negati...
HOW DO I START? <ul><li>Section One </li></ul>
What are the themes of  Reputation Management
Your Reputation Management Strategy: The first step is to  Listen . Measure
Where do we start?
But where do your customers go?
Should you follow Twitter? AdWeek said every one is talking about it.
Or a large, relevant niche group? But forums sound so 1998.
Where are people talking about us? <ul><li>Search about your company: </li></ul><ul><ul><li>Company Name </li></ul></ul><u...
HOW DO YOU TRACK CONVERSATIONS? <ul><li>What do the reports look like? </li></ul>
 
 
 
Our Client Needed Help….
… Understanding their Buzz <ul><li>Reputation Management for Pleo </li></ul><ul><ul><li>Identifying influential bloggers t...
ENGAGEMENT: FINDING VOICE
What are the themes of  Reputation Management
Your Reputation Management Strategy: The first step is to  Listen . Measure
It’s kinda like a cocktail party
Mindset Shift is Required *An exaggeration
Negative Comments?  Be Transparent & Honest.
Finding Voice: 10 Downing Street
Finding Voice: H&R Block
Finding Voice: Zappos
Take Aways…
Thank You! <ul><li>Daniel Riveong </li></ul><ul><li>“ Looking at Reputation Management” </li></ul><ul><li>Social Media Mar...
Creative Commons Licensing
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
Online Reputation Management
Next
Upcoming SlideShare
Online Reputation Management
Next
Download to read offline and view in fullscreen.

Share

Social Media & Reputation Management: The Why and The How

Download to read offline

Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Social Media & Reputation Management: The Why and The How

  1. Reputation Management The Why? The How? September 29, 2008 PRESENTATION ON
  2. WHY IS REPUTATION MANAGEMENT IMPORTANT? <ul><li>Introduction </li></ul>
  3.  
  4.  
  5. Even back in 2001
  6. It’s just easier now and…
  7. … News travels faster and further.
  8. BONUS ROUND FOR YOUR CFO OR ANY C-LEVEL BOSS <ul><li>Part II: Why Care About Reputation Management? </li></ul>
  9. Ignorance is throwing money away
  10. The price of ignoring your reputation <ul><li>London School of Economics study: </li></ul><ul><li>“ 2% reduction in negative word of mouth boosts sales growth by 1%” </li></ul><ul><li>Dell study on Word-of-Mouth: </li></ul><ul><ul><li>average consumer is worth $210 </li></ul></ul><ul><ul><li>average detractor costs the company $57 </li></ul></ul><ul><ul><li>average promoter generates $32 </li></ul></ul>
  11. HOW DO I START? <ul><li>Section One </li></ul>
  12. What are the themes of Reputation Management
  13. Your Reputation Management Strategy: The first step is to Listen . Measure
  14. Where do we start?
  15. But where do your customers go?
  16. Should you follow Twitter? AdWeek said every one is talking about it.
  17. Or a large, relevant niche group? But forums sound so 1998.
  18. Where are people talking about us? <ul><li>Search about your company: </li></ul><ul><ul><li>Company Name </li></ul></ul><ul><ul><li>Company URL </li></ul></ul><ul><ul><li>Products </li></ul></ul><ul><ul><li>Public Facing Employees </li></ul></ul><ul><ul><li>Competing Products </li></ul></ul><ul><ul><li>Descriptions </li></ul></ul><ul><ul><ul><li>Company Name + sucks </li></ul></ul></ul><ul><ul><ul><li>Company Name + rocks </li></ul></ul></ul><ul><ul><ul><li>Company Product + review + sucks </li></ul></ul></ul>
  19. HOW DO YOU TRACK CONVERSATIONS? <ul><li>What do the reports look like? </li></ul>
  20.  
  21.  
  22.  
  23. Our Client Needed Help….
  24. … Understanding their Buzz <ul><li>Reputation Management for Pleo </li></ul><ul><ul><li>Identifying influential bloggers to reach out to </li></ul></ul><ul><ul><li>Track where we respond and comment </li></ul></ul><ul><ul><li>Identifying trends in changing conversations </li></ul></ul><ul><li>See the whitepaper at: </li></ul><ul><li>http://www.buzzlogic.com/case_study/case_study-BuzzLogic-Estorm.pdf </li></ul>
  25. ENGAGEMENT: FINDING VOICE
  26. What are the themes of Reputation Management
  27. Your Reputation Management Strategy: The first step is to Listen . Measure
  28. It’s kinda like a cocktail party
  29. Mindset Shift is Required *An exaggeration
  30. Negative Comments? Be Transparent & Honest.
  31. Finding Voice: 10 Downing Street
  32. Finding Voice: H&R Block
  33. Finding Voice: Zappos
  34. Take Aways…
  35. Thank You! <ul><li>Daniel Riveong </li></ul><ul><li>“ Looking at Reputation Management” </li></ul><ul><li>Social Media Marketing Summit 08 </li></ul><ul><li>Who? </li></ul><ul><li>SEO, Social Media Guy (Bourbon Drinker) </li></ul><ul><li>Where? </li></ul><ul><li>San Francisco </li></ul><ul><li>e-Storm International </li></ul><ul><li>Reaching Out? </li></ul><ul><li>SMS: Text “Riveong” to 50500 </li></ul><ul><li>Blog: http://emergence-media.com </li></ul><ul><li>Twitter: http://twitter.com/danielriveong </li></ul><ul><li>Email: Daniel@e-Storm.com </li></ul><ul><li>Credits </li></ul><ul><li>Slide 9: http://www.flickr.com/photos/johnnyvulkan/381941233/ </li></ul><ul><li>Slide 10: </li></ul><ul><ul><li>“ Advocacy Drives Growth” by London School of Economics: </li></ul></ul><ul><ul><ul><li>http://www.lse.ac.uk/collections/pressAndInformationOffice/newsAndEvents/archives/2005/Word_ofMouth.htm </li></ul></ul></ul><ul><ul><li>Ultimate Question: Driving Good Profits and True Growth by Fred Reichheld </li></ul></ul><ul><li>Slide 14: http://www.flickr.com/photos/briansolis/2735401175/ </li></ul><ul><li>Slide 15: http://www.flickr.com/photos/cuellar/57473280/sizes/o/ </li></ul><ul><li>Slide 20 & 21: Social Web Analytics eBook 2008 by Philip Sheldrake </li></ul><ul><li>Slide 24: http://www.buzzlogic.com/case_study/case_study-BuzzLogic-Estorm.pdf </li></ul><ul><li>Slide 28: http://www.flickr.com/photos/briansolis/2438243203 </li></ul>
  36. Creative Commons Licensing
  • ChrisMitchell9

    Jan. 27, 2019
  • dhirajdeka5

    Apr. 20, 2018
  • lmonahan

    Nov. 13, 2017
  • ChristosPodaropoulos

    Nov. 2, 2017
  • KesavaRaoMandiga

    Nov. 27, 2015
  • andrzejmanka1

    Nov. 25, 2015
  • HeikoWalzinger

    May. 28, 2015
  • reputationmngtconsultants

    Nov. 22, 2013
  • mahesh.patil

    Aug. 9, 2013
  • shironell

    Jul. 9, 2013
  • WorldNetLabs

    May. 9, 2013
  • ericschiffer3

    Mar. 20, 2013
  • clintonlord1

    Feb. 25, 2013
  • Yekoo

    Dec. 4, 2012
  • robbiebrown

    Nov. 17, 2012
  • yoichi

    Oct. 8, 2012
  • NeetaNicholas

    Apr. 22, 2012
  • GenevieveLOlivier

    Feb. 27, 2012
  • curlylalala

    Feb. 23, 2012
  • jungjoo

    Feb. 13, 2012

Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.

Views

Total views

51,310

On Slideshare

0

From embeds

0

Number of embeds

4,062

Actions

Downloads

2,200

Shares

0

Comments

0

Likes

96

×