TYPICAL AUDIENCESTarget audience of- 16-24, using UK Tribes I will belooking at the likes/dislikes of different stereotypicalgroups and their media consumption.
MAINSTREAM AUDIENCERAVERS, TOWNIES, CHAVS, BOY RACERS, SPORTS JUNKIES, STREET RATS, CASUALS THIS IS SHOWING THE INTERESTS AND MEDIA CONSUMPTION OF THIS PARTICULAR STEREOTYPED GROUP.
Discussion of the mainstream audienceWhen considering if this group would be interested in this film there is a high percentage. I think this audience would relate with the girl characters instantly through their clothing of hoodies and jeans. When looking at themedia that they are interested in we can see that they would hear about thefilm through word of mouth on facebook and also see the trailer on YouTube if they are regular users. Therefore I think we are catering well to get the word out about this film to this particular group. The media consumptionchart doesn’t quite show the Cinema section at ‘heavy’ but it is up there and by them having a heavy use of Internet and Magazines they will most likely hear reviews, friends opinions or access the website and trailer.
ALTERNATIVE AUDIENCE GAMERS, EMOS, SCENE KIDS, SKATERS, METAL HEADS, YOUNG ALTSTHIS IS SHOWING THE INTERESTS AND MEDIA CONSUMPTION OF THIS PARTICULAR STEREOTYPED GROUP.
Discussion of the mainstream audience We can see from this graph that the alternative audience that will be a percentage of our 16-24 year old target audience are quite involved with online buying involving DVDs and games when you see brands such asplay.com, amazon.com etc. When specifically considering what games or DVDs they like it will probably be anime, action games and also quite online gameswhere you play against others and you have your own character. I can see this group being interested in the horror genre and when looking at their mediausage of Facebook and YouTube like the group of ‘mainstream’ they will most likely hear about the film through word of mouth or watch the trailer especially if people share the link from YouTube to Facebook. Their internet, radio and cinema usage is the highest, the good thing about radio is that on local radios they often discuss things like what’s coming up at the cinema nearby etc. Therefore I think with this group we will be able to get the word out about it but as an audience after watching the trailer they may not be able to relate with the characters as much as the mainstream group however their interest in the film may still be there.
LEADING EDGE HIPSTERS, GEEKS, CRAFT KIDS, INDIE SCENESTERSTHIS IS SHOWING THE INTERESTS AND MEDIA CONSUMPTION OF THIS PARTICULAR STEREOTYPED GROUP.
The Leading edge group is very involved with the consumption of the Internet and Cinema, therefore this is an audience we should definitely be targeting. The way I can see this group possibly relatingwith the film in terms of looking at the characters is that leading edge is seen as the outcast kind of group away from mainstream and so they don’t have any similar interests. And so when looking at the storyline and that ‘Blair Albright’ committed suicide because ofbullying they might have sympathy and a common connection here as ‘geeks’ is one of the leading edge groups. It is known that this groupget bullied by the mainstream group of ‘chavs’ for example therefore even though ‘Ste’ is the antagonist in the film it has an interesting twist because the audience is sort of rooting for him as he is doing it because these bullies ruined his life as his sister killed herself. Their high usage of magazines and newspapers means they will come across the poster possibly and also reviews from critics. So I candefinitely see an interest coming from this audience especially with it being a British film the mainstream audience can often like the big blockbusters or British films solely related to their social group.