Target Audience Profile

1. Target Audience Profile
Our media products will be aimed at both males and females. They will be
over the age of 15, as our products belong to the horror genre, therefore, as
teenagers are the ones most likely to watch horrors, we believe this is the right
decision.
They will be outgoing individuals, just as the characters from our film. This
way, they will be able to relate to them and connect to them. Most of the
viewers will be in some form of education whether it be sixth form or
university, again showing the close bond they will have with their friends which
will be reflected in the movie.
Although they may not be horror enthusiasts, they are definitely fans of the
genre and they watch horror movies for their entertainment. Our audience
enjoys having fun and they are quite adventurous. However, they are also
intelligent and they like being challenged mentally, therefore horror films that
present a sense of mystery will intrigue them.
The supernatural sub-genre interests them. They are likely to be open minded
and believe in the supernatural. Therefore, a film that addresses their
questions about this will excite them. Because they enjoy horror films, they
also enjoy other activities that will give them some adrenaline rush, such as
sports or rollercoasters, etc.
Girls, however, are more likely to connect and relate to the movie, as it
presents a group of friends that are going through something frightening. They
are therefore likely to go and see it in the cinema with their friends, and it
possible that the film will bring them closer together. It is possible that they will
be scared by what is going on because they will be able to relate to the
characters, as there can be some similarities between them.
The target audience loves films and considers watching films relaxing and
entertaining. As they are young, they will be in touch with the newest trends
and technology, therefore films that show these features will appeal to them.
Although horror may not necessarily be their favourite genre, they definitely
enjoy it. A range of different films and genres appeal to them, they are likely to
be attracted to films that show some action and clever, well-thought
narratives. They are not a big fan of gruesome slasher films, therefore the
supernatural sub-genre is more appealing to them. They find the spine-tingling
feeling elicited by these films quite addictive. They enjoy being stimulated on
an intellectual level, therefore having a good narrative will keep them
interested. Some of their favourite horrors are “The Conjuring”, “Insidious” and
“Paranormal Activity”.