The target audience for the media production "Because of Them" would primarily be females aged 16-18 based on survey results. Most of the audience would identify as feminists or believe in equality between men and women. They enjoy drama films and would watch "Because of Them" with their mother, wife, or friends. Key aspects like the characters, setting, and background music stood out to the audience from the film opening.

1. Who is the audience for our
media production?

2. Lucy
Age: 17
Gender: Female
Education: sixth form
Media preferences: social networking: twitter/ Instagram, YouTube, TV
Lucy thinks it is important for people to vote, she thinks all women should vote when they come of age and they should take advantage of the
rights that women deserve.
Lucy enjoys listening to music and watching films. She is a feminist and believes that ‘Because of them’ is a film that she would enjoy.
Lucy's favourite film is fight club. He favourite genre of film is Drama.
Lucy is subscribed to Netflix and enjoys the variety o films they offer she also occasionally buys DVDs.

3. Stephanie
Age:18
Gender: Female
Media preferences: social networking, TV, magazines.
Stephanie thinks its important for everyone to vote, she believes in equality and females having the same rights as men. She does not identify
herself as a feminist but has strong beliefs that we should all have the same opportunities regardless of gender.
Stephanie's favourite film is the Hunger games because it has a strong female lead.
Stephanie's favourite genre of film is thriller and independent. She likes films that get her thinking and make her consider different aspects of
life.

4. Ryan
Age: 32
Gender: male
Media preferences: social networking: twitter/ Facebook, TV, newspaper
Ryan thinks it is important for all people to vote
Ryan enjoys watching films and does not have a favourite genre. He goes to the cinema frequently in his
spare time, mostly with his wife.
Because of them is a film that Ryan would watch with his wife. He respects that women should have the
same rights as men, and believes this is an important lesson for all women and girls growing up.

5. Sarah
Age:35
Gender: female
Media preferences: Facebook, twitter, TV.
Sarah is a mother of two girls, she believes in equality and identifies herself as a feminist. As a women she has experienced sexism and teaches
her children that women and men should have the same opportunities .
She enjoys watching film at the cinema when she gets any spare time however mostly waits for films to come out on DVD to watch at home.
She thinks that everyone should vote especially women and acknowledges how privileged women are now to have the vote. She teachers her
daughters of this importance and wants them to recognise this as they grow up.

6. BBFC Certificate
Age 12
Our audience will be people aged 12+ however most likely be people aged 16-18 which is what our
survey showed.
Out film contains nothing which would not be suitable for children aged 12 however the subject matter is
mature and may be difficult to understand.

7. Audience feedback

8. Audience Gender
male female
This suggests that the majority of our
audience would be female and in the age
group 16-18.

9. Responses:
‘An equalist’
‘I am keen that everyone should vote’
‘Don’t agree with extreme feminism- just
think we should be considered equals even
when it isn't advantageous to women’
From these results it is clear that roughly
half of our audience would identify
themselves as a feminist, whilst a few say
they aren’t feminist but think equality is
important.

10. From this it is clear that the majority of our
audience clearly understood the genre of our
production ‘Because of them’.
These results show that 30% of our audience enjoy dramas.
Therefore suggesting ‘Because of them’ would be a film they
would enjoy seeing.

11. This question helped us determine what kind of secondary audience we would have. 35% of
people said that they would watch ‘Because of them’ with their mother, only 5% would go
to see ‘Because of them’ with their father or son.
10% would go with their wife. 3/10 people said they would go with a friend. This
information suggests to us that the majority of our secondary audience would likely also be
female with a few males.

12. 40% of our audience said that the
character choice stood out the most to
them. 35% said it was the setting that
stood out to them and 35% said that the
music stood out to them the most.
70% of our audience believe that
everyone should vote. 15% said that it is
especially important for women to vote.
This suggest that our audience will be
people who believe in the importance of
our right to vote and the suffragette
movement.

13. What did you like about the ‘Because of
them’ film opening?
‘I liked the switch between past and present’
‘ I liked the black and white colour correction.’
‘The expression of two different times by the BW and colour images, the music made the suspense,
what is happening next! The two female characters were clearly juggling difficult lives.’
‘The background music and black and white.’
‘Good choice of music, great costume design. Well edited and filmed.’
‘Old house and photos setting the scene.’
‘Very atmospheric’
‘The start got my attention.’
‘It was quote moving in a way and very clear what sort of film it was for. I liked the fact you hat the
old compared to the new sections.’
‘Merging of past and present cultures- was done very effectively.’