Brand Perception Survey Questions
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The document discusses how to conduct a brand perception study through surveys. It recommends documenting what you want your brand to be and not be, and gathering customer and employee feedback through questions about why they selected your company/solution and why they stay. Sample questions are provided such as why the customer selected your company, what makes them stay, why the employee chose to work there, and why they have stayed. The purpose is to understand if your brand perception matches reality.
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Brand Perception Survey Questions
- 1. HOW TO CONDUCT A BRAND PERCEPTION STUDY SURVEYQUESTIONS BRISQUEMARKETING.COM
- 2. Analyzing your brand perception allows you to confirm whether you are creating the brand experience in the marketplace you want. Brace yourself, you might be in for a shock! DOES YOUR BRAND PERCEPTION MATCH REALITY? BRISQUEMARKETING.COM
- 3. HOW TO CONDUCT A BRAND PERCEPTION STUDY BRAND PERCEPTION SURVEY QUESTIONS BRISQUEMARKETING.COM
- 4. GATHER YOUR BRAND PERCEPTION DATA Document what you want your brand to be and what you don't want it to be Get customer feedback on why they selected your solution Get employee feedback on why they chose to work for your company BRISQUEMARKETING.COM
- 5. Why did I start my company? (hint: it’s not to make money) What’s the first thing that I want people to think of when they think of my company or brand? What don’t I want people to associate with this company or brand? Document what you want your brand to be and what you don't want it to be QUESTIONS TO ANSWER: BRISQUEMARKETING.COM
- 6. Get customer feedback on why they selected your solution Why did you select [Insert Your Company Name]? Now that you are a customer with [Insert Your Company Name], what makes you stay with [Insert Your Company Name]? QUESTIONS TO ANSWER: BRISQUEMARKETING.COM
- 7. Get employee feedback on why they chose to work for your company Why did you decide to work for [Insert Your Company Name]? QUESTIONS TO ANSWER: Why are you still working for [Insert Your Company Name]? (Ask employees to avoid talking about benefit related reasons) Download Free Brand Perception Survey Questions & Score Excel Template >>> brisquemarketing.com/resources
- 8. Hey there! Let's create a relatable brand strategy that humans Schedule your free session: >> brisquemarketing.com/get-started #Nobotsallowed WE'd love to get to know you Human Brand Strategist,Brisque @hellenoti Don't forget to share BE UNAPOLOGETICALLY BOLD WITH YOUR MARKETING