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Marketing & Branding Strategies for Small Businesses
- 1. Presents… A New Age in Small Business & Marketing
- 2. The process of promoting the sale of goods or services. Essence of understanding your customers' needs and developing a plan that surrounds those needs. Not only MARKCOMM, i.e. brochures and glossies. Not Sales (although they work hand-and-hand) Prepared by: KM Innovation LLC Marketing… Small business style
- 3. The Four Part Marketing Life Cycle “…brands speak to the mind and the heart.” Alina Wheeler Author Designing Brand Identity Prepared by: KM Innovation LLC
- 4. It is the emotional and psychological relationship you have with your customers Strong brands elicit thoughts, emotions, and physiological responses from customers Most important part of the marketing plan Not logo’s (Logo’s represent the brand) Prepared by: KM Innovation LLC Branding? What is a Brand
- 5. Prepared by: KM Innovation LLC Bad Branding examples
- 6. Prepared by: KM Innovation LLC Bad Branding examples
- 7. Prepared by: KM Innovation LLC Good Branding examples
- 8. Advertisement and Promotion “There is a war in advertisement, creativity versus features and benefits. The choice that prevails shows significantly on your company .” M. Owens - Marketing Entrepreneur. Prepared by: KM Innovation LLC
- 9. Prepared by: KM Innovation LLC Advertisement… I know but How? Websites/Internet Online Communities i.e. Facebook, MySpace, Blogs, etc. Ads that reinforce your brand not prices Think different, solve problems, and customers notice. Do not be afraid of technology… Email, RSS Feeds , VOD (Videos on Demand)
- 10. It’s important to assess your brand every few years Ask people what they think about you as a company Ask them about your brand and how it makes them feel or more importantly – how they act If need be, make modifications until you get it right A good brand can last 5-10 years or a lifetime Have fun developing and sharing your brand with the world Prepared by: KM Innovation LLC Fun and Review
- 11. Prepared by: KM Innovation LLC Questions??? “ The Problems in the world today cannot be solve by the level of intelligence that create them.” - Albert Einstein KM Innovation LLC PO Box 5254 Carson, Ca. 90749 562-230-2218
Editor's Notes
- KM Innovations LLC is a small business marketing consultant firm dedicated to the growth and empowerment of small businesses. We market only small and medium businesses. Which happens to be a very dynamic, exciting, and rewarding. No two small businesses are a like (although most want the same thing $Profit mooladenar) so you can imagine how specialized some plans need to be. But you would be surprised at the how much just the basic understanding of marketing as a whole can really have a positive impact in bringing you customers in and getting a better bottom line. We are
- More important than where you advertise is what you say in your advertisement. The most important determinant of advertising success is the copy that goes in the ads. So, before you waste another dollar on advertising, ask yourself this questions:1. If you could only tell customers one thing, and one thing only about your business, what would it be?
- Here are some of the good and bad examples of branding Can anyone tell me what company does this symbol belong too? BuickCan anyone tell me who the celebrity spokesperson is for Buick? Tiger Woods Here is the most important question: Can anyone name one of the vehicles being released in 2010? Lacross, Enclave Lucerne
- Can anyone tell me what company does this symbol belong too? AppleCan anyone tell me who the celebrity spokesperson is for Apple? Steve JobsCan anyone tell me a product that this company uses. Iphone, IPod, Itouch, Imac, Itunes, Ibook
- Small business advertising is a science and an art. Companies often miss the fundamentals of advertising. Regardless of the size of your business an understanding of the laws of advertising can reap huge rewards. Use One Message: A high response rate ad usually conveys a single message.Add Credibility: It has become human nature to distrust advertising. Claims need to be real and credible.Create Curiosity: Successful business advertising does not sell a product or service. Create ads that generate interest and make the customer want more information.
- SEO – Search Engine OptimizationAre you saying anything different than what everyone else is saying?You hear those ads that just spout the usual stuff: prices, products, service, hours of operation, or Sale! Is your ad one of them? If so, then no one is listening and you're wasting your money. Say something different.Is your advertising consistent with your branding?Every ad you do should reinforce your brand. A brand isan emotional, psychological relationship with customers and potential customers. Before you do any advertising, do the important work of branding your business.Wouldn't you like your advertising to be more effective? Aren't you tired of wasting money? What questions should you ask yourself before you advertiseRSS – Really Simple SyndicationRSS (most commonly expanded as "Really Simple Syndication") is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.[2] An RSS document (which is called a "feed", "web feed",[3] or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.